Market research

Ballpoint pens market in Hungary

Release date: Mar 30, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

The ballpoint pen market in Hungary experienced substantial fluctuations between 2018 and 2024. In volume terms, the market contracted sharply from over 43 thousand units in 2018 and 2019 to just 26 thousand units in 2020, followed by a gradual recovery to 41 thousand units by 2024. In value terms, the decline was more pronounced, with the market falling from USD 6.2 million in 2019 to USD 2.2 million in 2024, indicating a significant drop in average market prices.

Domestic production halved from 8 thousand units in 2018 to 4.7 thousand units in 2023 before edging up to 5.5 thousand units in 2024. Imports, which constitute the bulk of supply, remained high, peaking at 80.7 thousand units in 2022 and settling at 78.7 thousand units in 2024. Exports grew steadily over the period, doubling from 25 thousand units in 2018 to 45.3 thousand units in 2025, reducing net domestic availability.

The market's low point in 2020 coincided with a steep drop in both volume and value. Subsequent years saw volume recovery, but value continued to fall, suggesting a structural shift toward lower-priced products. By 2024, the market volume had nearly returned to pre-2020 levels, yet its value was only a third of the 2019 figure.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators
1. 4.1. In kind
  1. 4.1.1. Production, 2018-2020, 2023-2024
  2. 4.1.2. Imports, 2018-2025
  3. 4.1.3. Exports, 2018-2025
  4. 4.1.4. Market size, 2018-2020, 2023-2024
2. 4.2. In value
  1. 4.2.1. Production, 2018-2020, 2023-2024
  2. 4.2.2. Imports, 2018-2025
  3. 4.2.3. Exports, 2018-2025
  4. 4.2.4. Market size, 2018-2020, 2023-2024
5. Production
1. 5.1. Production in Hungary
  1. 5.1.1. In kind, 2018-2020, 2023-2024, K unit
  2. 5.1.2. In value, 2018-2020, 2023-2024, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In kind, 2018-2024, K unit
  2. 5.2.2. In value, 2018-2024, K $ US
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, K unit
    1. 6.1.2.1. Annual dynamics of product's exports from Hungary in kind, 2018-2025, K unit
    2. 6.1.2.2. Dynamics of product's exports in kind from Hungary by countries, 2018-2025, K unit
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.1.3. Exports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Hungary in value, 2018-2025, K $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Hungary by countries, 2018-2025, K $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's exports, $ US/K unit
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Hungary, 2018-2025, $ US/K unit
    2. 6.1.4.2. Dynamics of average price of product's exports from Hungary by countries, 2018-2025, $ US/K unit
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, K unit
    1. 6.2.2.1. Annual dynamics of product's exports from Hungary in kind, 2018-2025, K unit
    2. 6.2.2.2. Dynamics of product's exports in kind from Hungary by countries, 2018-2025, K unit
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.2.3. Exports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Hungary in value, 2018-2025, K $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Hungary by countries, 2018-2025, K $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's exports, $ US/K unit
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Hungary, 2018-2025, $ US/K unit
    2. 6.2.4.2. Dynamics of average price of product's exports from Hungary by countries, 2018-2025, $ US/K unit
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, K unit
    1. 7.1.2.1. Annual dynamics of product's imports to Hungary in kind, 2018-2025, K unit
    2. 7.1.2.2. Dynamics of product's imports in kind to Hungary by countries, 2018-2025, K unit
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.1.3. Imports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Hungary in value, 2018-2025, K $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Hungary by countries, 2018-2025, K $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's imports, $ US/K unit
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Hungary, 2018-2025, $ US/K unit
    2. 7.1.4.2. Dynamics of average price of product's imports to Hungary by countries, 2018-2025, $ US/K unit
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, K unit
    1. 7.2.2.1. Annual dynamics of product's imports to Hungary in kind, 2018-2025, K unit
    2. 7.2.2.2. Dynamics of product's imports in kind to Hungary by countries, 2018-2025, K unit
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.2.3. Imports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Hungary in value, 2018-2025, K $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Hungary by countries, 2018-2025, K $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's imports, $ US/K unit
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Hungary, 2018-2025, $ US/K unit
    2. 7.2.4.2. Dynamics of average price of product's imports to Hungary by countries, 2018-2025, $ US/K unit
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K unit
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K unit
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production ballpoint pens in Hungary

In value, 2018-2021, K $ US

Hungary's ballpoint pen production declined for the second consecutive year. In 2020, output was valued at 957 K $ US, representing a significant decrease of 12.9% compared to 2019. From 2018 to 2020, production fell by 32.5%, which translates to an annualized decline of 12.3%.

Annual dynamics of production in Hungary in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(22.4%)	(12.9%)	n/a	-

Source: SHEV.io

In kind, 2018-2021, K unit

Hungary's ballpoint pen production volume dropped for the second year in a row. In 2020, 5 749 K units were produced, down 5.8% from 2019. Between 2018 and 2020, production decreased by 28.8%, equivalent to an annualized rate of 10.7%.

Annual dynamics of production in Hungary in kind, 2018-2021, K unit

Parameter		2019	2020	2021	CAGR
1	Change from last year	(24.4%)	(5.8%)	n/a	-

Source: SHEV.io

Exports ballpoint pens from Hungary

Exports in kind, K unit

Ballpoint pen exports from Hungary increased for the third consecutive year. In 2021, exports reached 28 631 K units, a gain of 6.6% compared to 2020. From 2018 to 2021, exports grew by 14.6%, with an annualized increase of 4.6%.

Annual dynamics of product's exports from Hungary in kind, 2018-2021, K unit

Parameter		2019	2020	2021	CAGR
1	Change from last year	7.0%	0.5%	6.6%	4.6%

Source: SHEV.io

The structure of exports in kind from 2018 to 2021 was diversified. Romania accounted for 17.4% of exports, Germany for 10.5%, and Slovakia for 10.0%, with these three countries together making up just 37.9% of total flows, and no single country held a clearly dominant position.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Hungary in kind, 2018-2021

Source: SHEV.io

Exports in value, K $ US

In 2021, ballpoint pen exports from Hungary amounted to 6 795 K $ US, up 25.3% from the previous year. Over the period 2018-2021, exports increased by 15.6%, with a compound annual growth rate of 5.0%. The lowest value was recorded in 2020 at 5 423 K $ US, which also saw the largest decline of 11.9%.

Annual dynamics of product's exports from Hungary in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	4.7%	(11.9%)	25.3%	5.0%

Source: SHEV.io

From 2018 to 2021, Hungary's ballpoint pen exports in value terms relied on a wide range of partner countries. Romania accounted for 15.3% of exports, Slovakia for 13.0%, and Czechia for 9.4%, with these three together taking just 37.7% of total flows.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Hungary in value, 2018-2021

Source: SHEV.io

Imports ballpoint pens to Hungary

Imports in kind, K unit

In 2021, Hungary's ballpoint pen imports reached 53 577 K units, up 13.6% year-on-year. Between 2018 and 2021, imports decreased by 11.2%, equating to an annualized decline of 3.9%. The lowest volume was recorded in 2020 at 47 161 K units, while the highest was in 2019 at 64 423 K units, with the largest drop of 26.8% occurring in 2020.

Annual dynamics of product's imports to Hungary in kind, 2018-2021, K unit

Parameter		2019	2020	2021	CAGR
1	Change from last year	6.7%	(26.8%)	13.6%	(3.9%)

Source: SHEV.io

From 2018 to 2021, China, Germany, and Spain were the main sources for Hungary's imports in kind. China accounted for 50.3% of imports, Germany for 22.6%, and Spain for 5.9%, together representing 78.8% of total flows.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Hungary in kind, 2018-2021

Source: SHEV.io

Imports in value, K $ US

Hungary imported 10 387 K $ US worth of ballpoint pens in 2021, marking a sharp rise of 27.7% over the past year. The lowest value was recorded in 2020 at 8 130 K $ US, while the highest was in 2019 at 11 289 K $ US, with the largest decline of 28.0% occurring in 2020.

Annual dynamics of product's imports to Hungary in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	8.9%	(28.0%)	27.7%	0.1%

Source: SHEV.io

Over 2018–2021, Germany, China, and France consistently led Hungary's imports in value terms. Germany accounted for 30.1% of imports, China for 26.8%, and France for 8.8%, jointly making up 65.7% of total flows.

Structure of product's imports in value by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Hungary in value, 2018-2021

Source: SHEV.io