Market research

Felt-tip and porous-tip pens and markers market in Hungary

Felt-tip and porous-tip pens and markers market in Hungary

Release date: Mar 30, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

Report language:
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Earlier Report Observations

The market for felt-tip and porous-tip pens and markers in Hungary, measured in value terms, experienced notable fluctuations between 2018 and 2024. After an initial increase from USD 5.4 million in 2018 to USD 6.2 million in 2019, the market contracted to USD 5.0 million in 2020. It then recovered to USD 5.7 million in 2021 before surging to a peak of USD 7.4 million in 2022. The following two years saw a significant decline, with the market falling to USD 5.6 million in 2023 and further to USD 4.8 million in 2024.

These shifts in total market value were driven primarily by changes in import volumes, which peaked at over USD 10 million in 2022 before dropping sharply. Concurrently, Hungarian exports of these writing instruments grew steadily throughout the period, rising from USD 1.6 million in 2018 to USD 5.3 million in 2024, which offset some of the import-driven market expansion. Domestic production, meanwhile, trended downward from USD 1.8 million to under USD 1 million, reducing the locally manufactured share of the market.

The overall market size in 2024 stood at roughly 10% below its 2018 level, reflecting both reduced imports and increased outbound shipments. The most volatile phase occurred between 2021 and 2023, when import swings of several million dollars amplified year-to-year changes in total consumption value.

Table of content

  1. 1. Disclaimer
  2. 2. Terms of use of the report
  3. 3. Product codes in the statistical classifications used in the report
  4. 4. Key Market Indicators and Trends
    1. 4.1. Key Market Indicators
      1. 4.1.1. In value
        1. 4.1.1.1. Production, 2018-2024
        2. 4.1.1.2. Imports, 2018-2025
        3. 4.1.1.3. Exports, 2018-2025
        4. 4.1.1.4. Market size, 2018-2024
    2. 4.2. Market Trends and Factors
  5. 5. Production
    1. 5.1. Production in Hungary
      1. 5.1.1. In kind, 2018-2024, K unit
      2. 5.1.2. In value, 2018-2024, K $ US
    2. 5.2. Production in the EU, 2018-2024
      1. 5.2.1. In kind, 2018-2024, K unit
      2. 5.2.2. In value, 2018-2024, K $ US
  6. 6. Exports
    1. 6.1. Exports (Direct Data)
      1. 6.1.1. Exports - Total information
      2. 6.1.2. Exports in kind, K unit
        1. 6.1.2.1. Annual dynamics of product's exports from Hungary in kind, 2018-2025, K unit
        2. 6.1.2.2. Dynamics of product's exports in kind from Hungary by countries, 2018-2025, K unit
        3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2025
      3. 6.1.3. Exports in value, K $ US
        1. 6.1.3.1. Annual dynamics of product's exports from Hungary in value, 2018-2025, K $ US
        2. 6.1.3.2. Dynamics of product's exports in value from Hungary by countries, 2018-2025, K $ US
        3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2025
      4. 6.1.4. Average price of product's exports, $ US/K unit
        1. 6.1.4.1. Annual dynamics of average price of product's exports from Hungary, 2018-2025, $ US/K unit
        2. 6.1.4.2. Dynamics of average price of product's exports from Hungary by countries, 2018-2025, $ US/K unit
    2. 6.2. Exports (Mirror Data)
      1. 6.2.1. Exports - Total information
      2. 6.2.2. Exports in kind, K unit
        1. 6.2.2.1. Annual dynamics of product's exports from Hungary in kind, 2018-2025, K unit
        2. 6.2.2.2. Dynamics of product's exports in kind from Hungary by countries, 2018-2025, K unit
        3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2025
      3. 6.2.3. Exports in value, K $ US
        1. 6.2.3.1. Annual dynamics of product's exports from Hungary in value, 2018-2025, K $ US
        2. 6.2.3.2. Dynamics of product's exports in value from Hungary by countries, 2018-2025, K $ US
        3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2025
      4. 6.2.4. Average price of product's exports, $ US/K unit
        1. 6.2.4.1. Annual dynamics of average price of product's exports from Hungary, 2018-2025, $ US/K unit
        2. 6.2.4.2. Dynamics of average price of product's exports from Hungary by countries, 2018-2025, $ US/K unit
  7. 7. Imports
    1. 7.1. Imports (Direct Data)
      1. 7.1.1. Imports - Total information
      2. 7.1.2. Imports in kind, K unit
        1. 7.1.2.1. Annual dynamics of product's imports to Hungary in kind, 2018-2025, K unit
        2. 7.1.2.2. Dynamics of product's imports in kind to Hungary by countries, 2018-2025, K unit
        3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2025
      3. 7.1.3. Imports in value, K $ US
        1. 7.1.3.1. Annual dynamics of product's imports to Hungary in value, 2018-2025, K $ US
        2. 7.1.3.2. Dynamics of product's imports in value to Hungary by countries, 2018-2025, K $ US
        3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2025
      4. 7.1.4. Average price of product's imports, $ US/K unit
        1. 7.1.4.1. Annual dynamics of average price of product's imports to Hungary, 2018-2025, $ US/K unit
        2. 7.1.4.2. Dynamics of average price of product's imports to Hungary by countries, 2018-2025, $ US/K unit
    2. 7.2. Imports (Mirror Data)
      1. 7.2.1. Imports - Total information
      2. 7.2.2. Imports in kind, K unit
        1. 7.2.2.1. Annual dynamics of product's imports to Hungary in kind, 2018-2025, K unit
        2. 7.2.2.2. Dynamics of product's imports in kind to Hungary by countries, 2018-2025, K unit
        3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2025
      3. 7.2.3. Imports in value, K $ US
        1. 7.2.3.1. Annual dynamics of product's imports to Hungary in value, 2018-2025, K $ US
        2. 7.2.3.2. Dynamics of product's imports in value to Hungary by countries, 2018-2025, K $ US
        3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2025
      4. 7.2.4. Average price of product's imports, $ US/K unit
        1. 7.2.4.1. Annual dynamics of average price of product's imports to Hungary, 2018-2025, $ US/K unit
        2. 7.2.4.2. Dynamics of average price of product's imports to Hungary by countries, 2018-2025, $ US/K unit
  8. 8. Trade balance
    1. 8.1. Trade balance (Direct Data)
      1. 8.1.1. In kind, K unit
      2. 8.1.2. In value, K $ US
    2. 8.2. Trade balance (Mirror Data)
      1. 8.2.1. In kind, K unit
      2. 8.2.2. In value, K $ US
  9. 9. Top buying and selling countries, 2018-2025
    1. 9.1. Direct Data
      1. 9.1.1. Import in Value by Countries-buyers
      2. 9.1.2. Export in Value by Countries-suppliers
    2. 9.2. Mirror Data
      1. 9.2.1. Import in Value by Countries-buyers
      2. 9.2.2. Export in Value by Countries-suppliers

Production felt-tip and porous-tip pens and markers in Hungary

In value, 2018-2021, K $ US

After two consecutive years of decline, Hungary's production of felt-tip and porous-tip pens and markers rebounded. In 2021, output reached 1 019 thousand US dollars, representing a significant 20.9% increase compared to 2020. Over the 2018-2021 period, production decreased by 42%, with a compound annual growth rate of -16.6%. The lowest value was recorded in 2020 at 843 thousand US dollars, which also saw the largest decline of 32.0%.

Annual dynamics of production in Hungary in value, 2018-2021, K $ US

Parameter201920202021CAGR
1Change from last year(29.5%)(32.0%)20.9%(16.6%)
Source: SHEV.io

In kind, 2018-2021, K unit

Following a two-year downturn, Hungary's production of felt-tip and porous-tip pens and markers showed signs of recovery. In 2021, the country produced 3 290 thousand units, marking a 7.4% year-over-year increase. Between 2018 and 2021, production fell by 46.3%, translating to an annualized decline of 18.7%. The lowest production volume occurred in 2020 with 3 063 thousand units, while the most substantial drop was recorded in 2019 at 30.1%.

Annual dynamics of production in Hungary in kind, 2018-2021, K unit

Parameter201920202021CAGR
1Change from last year(30.1%)(28.4%)7.4%(18.7%)
Source: SHEV.io

Exports felt-tip and porous-tip pens and markers from Hungary

Exports in kind, K unit

Hungary's exports of felt-tip and porous-tip pens and markers surged to 5 975 thousand units in 2021, reflecting a sharp 37.3% increase compared to the previous year. Over the 2018-2021 period, exports grew by 77.3%, with a compound annual growth rate of 21.0%. The most notable decline occurred in 2020, when exports fell by 5.2%.

Annual dynamics of product's exports from Hungary in kind, 2018-2021, K unit

Parameter201920202021CAGR
1Change from last year36.3%(5.2%)37.3%21.0%
Source: SHEV.io

Between 2018 and 2021, Slovakia, Czechia, and Germany were the primary destinations for Hungary's exports of felt-tip and porous-tip pens and markers in volume terms. Slovakia accounted for 39.8% of exports, Czechia for 13.2%, and Germany for 11.4%. Together, these three countries represented 64.4% of Hungary's total export flows in this category.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Hungary in kind, 2018-2021

Source: SHEV.io

Exports in value, K $ US

The export market for felt-tip and porous-tip pens and markers from Hungary displayed considerable volatility during the observed period. From the low in 2018 to the high in 2021, export values varied by a factor of two. In 2021, cross-border shipments reached 3 276 thousand US dollars, showing a 30.4% increase compared to the previous year. The largest decline occurred in 2020 at 21.7%, while the most significant increase was recorded in 2019 with a 98.7% surge.

Annual dynamics of product's exports from Hungary in value, 2018-2021, K $ US

Parameter201920202021CAGR
1Change from last year98.7%(21.7%)30.4%26.6%
Source: SHEV.io

From 2018 to 2021, Slovakia, Czechia, and Germany dominated Hungary's export market for felt-tip and porous-tip pens and markers in value terms. Slovakia absorbed 54.7% of exports, Czechia 13.4%, and Germany 5.3%. Collectively, these three countries accounted for 73.5% of Hungary's total export value in this product category, establishing them as the main destinations.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Hungary in value, 2018-2021

Source: SHEV.io

Imports felt-tip and porous-tip pens and markers to Hungary

Imports in kind, K unit

Hungary's import market for felt-tip and porous-tip pens and markers showed an unstable pattern throughout the timeframe. The lowest import volume was recorded in 2018, while the peak occurred in 2020, with a threefold difference between these years. In 2021, imports stood at 27 650 thousand units, representing a substantial 53.4% year-over-year contraction. The maximum volume was reached in 2020 with 59 346 thousand units, which also saw the largest increase of 135.4%.

Annual dynamics of product's imports to Hungary in kind, 2018-2021, K unit

Parameter201920202021CAGR
1Change from last year25.3%135.4%(53.4%)11.2%
Source: SHEV.io

Between 2018 and 2021, China, Germany, and Asia (not elsewhere specified) were the leading sources for Hungary's imports of felt-tip and porous-tip pens and markers in volume terms. China contributed 31.3% of imports, Germany 25.5%, and Asia (not elsewhere specified) 20.5%. Together, these three origins accounted for 77.3% of Hungary's total import flows in this category.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Hungary in kind, 2018-2021

Source: SHEV.io

Imports in value, K $ US

Hungary imported 7 947 thousand US dollars worth of felt-tip and porous-tip pens and markers in 2021, marking a robust 18.9% increase compared to 2020. Between 2018 and 2021, imports grew by 52.5%, equating to an annualized rate of 15.1%. The highest import value was recorded in 2019 at 8 167 thousand US dollars, which also saw the largest increase of 56.7%. The most significant decline occurred in 2020, when imports fell by 18.1%.

Annual dynamics of product's imports to Hungary in value, 2018-2021, K $ US

Parameter201920202021CAGR
1Change from last year56.7%(18.1%)18.9%15.1%
Source: SHEV.io

During the 2018-2021 period, Germany, China, and Slovakia were the main markets for Hungary's imports of felt-tip and porous-tip pens and markers in value terms. Germany accounted for 46.8% of imports, China for 21.0%, and Slovakia for 7.6%. Collectively, these three countries represented 75.4% of Hungary's total import flows in this product category.

Structure of product's imports in value by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Hungary in value, 2018-2021

Source: SHEV.io

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