Market research

Apple market in Europe

Release date: Mar 28, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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"Europe" region includes following countries:

Albania

Andorra

Bosnia and Herzegovina

Croatia

Gibraltar

Greece

the Holy See

Italy

Malta

Montenegro

Portugal

San Marino

Serbia

Slovenia

Spain

North Macedonia

Bulgaria

Belarus

Czechia

Hungary

Moldova

Poland

Romania

Russia

Slovakia

Ukraine

Denmark

Estonia

Faroe Islands

Finland

Åland Islands

Iceland

Ireland

Latvia

Lithuania

Norway

Sweden

the United Kingdom

Isle of Man

Austria

Belgium

France

Germany

Liechtenstein

Luxembourg

Monaco

the Netherlands

Switzerland

Earlier Report Observations

The European fresh apple market volume experienced notable fluctuations between 2018 and 2022. Starting at 19.8 million metric tons in 2018, it contracted sharply to 16.4 million metric tons in 2019. A sustained recovery then pushed the volume to 18.4 million metric tons by 2021, before a moderate decline to 17.3 million metric tons in 2022.

In 2023, the market volume increased to 17.7 million metric tons. This growth was underpinned by rising consumer demand for premium, organic, and processed apple products, which led to higher import volumes. For 2024, market dynamics continued to be shaped by a strong consumer shift towards organic apples, expanding online sales channels, and ongoing innovations in cold-chain logistics and precision agriculture that enhanced supply chain efficiency.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Europe
  1. 5.1.1. Annual dynamics of production in Europe in kind, 2018-2023, K t
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, K t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, K t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Imports
1. 6.1. Imports (Direct Data*)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, K t
    1. 6.1.2.1. Annual dynamics of product's imports to Albania in kind, 2018-2024, K t
    2. 6.1.2.2. Dynamics of product's imports in kind to Albania by countries, 2018-2024, K t
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Albania in value, 2018-2024, M $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Albania by countries, 2018-2024, M $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Albania, 2018-2024, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's imports to Albania by countries, 2018-2024, $ US/t
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, K t
    1. 6.2.2.1. Annual dynamics of product's imports to Albania in kind, 2018-2024, K t
    2. 6.2.2.2. Dynamics of product's imports in kind to Albania by countries, 2018-2024, K t
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Albania in value, 2018-2024, M $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Albania by countries, 2018-2024, M $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Albania, 2018-2024, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's imports to Albania by countries, 2018-2024, $ US/t
7. Exports
1. 7.1. Exports (Direct Data*)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, K t
    1. 7.1.2.1. Annual dynamics of product's exports from Albania in kind, 2018-2024, K t
    2. 7.1.2.2. Dynamics of product's exports in kind from Albania by countries, 2018-2024, K t
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Albania in value, 2018-2024, M $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Albania by countries, 2018-2024, M $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Albania, 2018-2024, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's exports from Albania by countries, 2018-2024, $ US/t
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, K t
    1. 7.2.2.1. Annual dynamics of product's exports from Albania in kind, 2018-2024, K t
    2. 7.2.2.2. Dynamics of product's exports in kind from Albania by countries, 2018-2024, K t
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Albania in value, 2018-2024, M $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Albania by countries, 2018-2024, M $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Albania, 2018-2024, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's exports from Albania by countries, 2018-2024, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K t
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K t
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production apple in Europe

In kind, 2017-2020, K t

Top producers of apple, 2017-2020

Source: SHEV.io

World map of production of apple, 2017-2020

Source: SHEV.io

In 2020, Europe produced 17 818 thousand tonnes of apples, marking a 3.2% increase from the previous year. Over the period from 2017 to 2020, production grew by 24.8%, with an average annual growth rate of 7.7%. The highest production level was recorded in 2018 at 19 708 thousand tonnes, which represented a significant 38.0% increase. However, in 2019, production saw its largest decline, dropping by 12.4%.

Annual dynamics of production in Europe in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	38.0%	(12.4%)	3.2%	7.7%

Source: SHEV.io

Exports apple from Europe

Exports in kind, K t

In 2020, Europe's cross-border shipments of apples amounted to 2 474 thousand tonnes, reflecting a notable decrease of 13.9% compared to 2019. From 2017 to 2020, exports declined by 23.1%, equivalent to an annualized rate of 8.4%. The lowest export volume was recorded in 2018 at 2 341 thousand tonnes, which saw the largest decline of 27.3%. In contrast, 2019 experienced the largest increase, with exports rising by 22.7%.

Annual dynamics of product's exports from Europe in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(27.3%)	22.7%	(13.9%)	(8.4%)

Source: SHEV.io

Between 2017 and 2020, Europe's apple exports in kind were relatively evenly distributed. Egypt accounted for 5.2% of exports, while Saudi Arabia and Kazakhstan each contributed 1.9%. Together, these three countries represented only 9.1% of total export flows, indicating a lack of concentration.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Europe in kind, 2017-2020

Source: SHEV.io

Exports in value, M $ US

After two years of decline, Europe's cross-border shipments of apples in value terms rebounded in 2020. Exports reached 2 870 million US dollars, up by 12.7% from 2019. The lowest value was recorded in 2019 at 2 546 million US dollars, which also saw the largest decline of 9.1%.

Annual dynamics of product's exports from Europe in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(1.9%)	(9.1%)	12.7%	0.2%

Source: SHEV.io

From 2017 to 2020, Europe's apple exports in value terms were not heavily concentrated. Egypt made up 4.0% of exports, Saudi Arabia accounted for 2.7%, and the United Arab Emirates contributed 1.7%. Combined, these three countries captured only 8.5% of total export flows.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Europe in value, 2017-2020

Source: SHEV.io

Imports apple to Europe

Imports in kind, K t

Following a two-year decrease, Europe's imports of apples in kind increased in 2020. Imports totaled 2 345 thousand tonnes, rising by 17.8% from 2019. Over the period from 2017 to 2020, imports decreased by 19.1%, with an average annual decline of 6.8%. The lowest import volume was recorded in 2019 at 1 990 thousand tonnes, which also experienced the largest decline of 19.2%.

Annual dynamics of product's imports to Europe in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(15.0%)	(19.2%)	17.8%	(6.8%)

Source: SHEV.io

The structure of Europe's apple imports in kind from 2017 to 2020 can be described as diversified. Chile accounted for 4.8% of imports, New Zealand for 3.9%, and South Africa for 3.2%. Together, these three countries represented just 11.9% of total import flows, with no single country holding a clearly dominant position.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Europe in kind, 2017-2020

Source: SHEV.io

Imports in value, M $ US

In 2020, Europe imported apples worth 3 138 million US dollars, showing a substantial year-on-year increase of 19.0%. Between 2017 and 2020, imports decreased by 6.6%, equivalent to an annualized rate of 2.2%. The lowest value was recorded in 2019 at 2 637 million US dollars, which saw the largest decline of 25.0%. In contrast, the highest value was in 2018 at 3 518 million US dollars.

Annual dynamics of product's imports to Europe in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	4.8%	(25.0%)	19.0%	(2.2%)

Source: SHEV.io

From 2017 to 2020, Europe's apple imports in value terms were characterized by a broad spread across markets. Chile accounted for 8.2% of imports, New Zealand for 7.2%, and South Africa for 4.7%. Together, these three countries represented only 20.1% of total import flows.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Europe in value, 2017-2020

Source: SHEV.io