Alcoholic beer market in the Philippines

Earlier Report Observations

From 2018 to 2019, the alcoholic beer market in the Philippines remained stable at around 2.2 billion liters, with San Miguel Corporation maintaining its dominant position through brands like Pale Pilsen and Red Horse. However, in 2020, the COVID-19 pandemic and related restrictions caused a sharp decline in market volume to 1.3 billion liters, as bars and clubs—key consumption venues—were heavily impacted.

The market recovered to 1.5 billion liters in 2021 and continued growing to 1.6 billion liters in 2022, driven by the expansion of the craft beer segment and the introduction of new flavored beer variants that attracted consumer interest. Growth continued in 2023, with volume reaching 1.66 billion liters, while companies like URC introduced new product categories such as spiked spirits and hard seltzers, further diversifying the market.

Production alcoholic beer in the Philippines

In kind, 2017-2020, M l

From 2017 to 2020, the Philippines held the 20th position globally in alcoholic beer production.

Top producers of alcoholic beer, 2017-2020

World map of production of alcoholic beer, 2017-2020

In 2020, the Philippines produced 1 300 million liters of alcoholic beer, a 41.4% decrease from the previous year. Between 2017 and 2020, production fell by 30.5%, averaging an 11.4% annual decline. The highest production level was recorded in 2018 at 2 220 million liters, which also saw the largest increase of 18.7%.

Annual dynamics of production in the Philippines in kind, 2017-2020, M l

In value, 2017-2020, M $ US

Alcoholic beer production in the Philippines declined for the second year in a row. In 2020, the output was valued at 1 135 million US dollars, down 24.5% from the prior year. From 2017 to 2020, production decreased by 19.3%, with an average annual rate of 6.9%. The peak value occurred in 2018 at 1 900 million US dollars, which also experienced the largest increase of 35.1%.

Annual dynamics of production in the Philippines in value, 2017-2020, M $ US

Exports alcoholic beer from the Philippines

Exports in kind, K l

The data shows irregular changes, indicating a volatile market environment. Exports peaked in 2017 and dropped to their lowest point in 2020, with a 4.2-fold difference between these years. In 2020, cross-border shipments of alcoholic beer from the Philippines reached 1 355 thousand liters, a 50.6% year-on-year decline. The largest decrease was recorded in 2018 at 54.3%, while the largest increase occurred in 2019 at 5.6%.

Annual dynamics of product's exports from the Philippines in kind, 2017-2020, K l

From 2017 to 2020, the main destinations for alcoholic beer exports from the Philippines in volume terms were South Korea (45.8% of exports), Asia, not elsewhere specified (16.4%), and Singapore (9.9%). Together, these three accounted for 72.1% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from the Philippines in kind, 2017-2020

Exports in value, K $ US

Alcoholic beer shipments from the Philippines abroad declined for the third consecutive year. In 2020, exports totaled 1 184 thousand US dollars, reflecting a sharp 36.3% drop compared to the previous year. Between 2017 and 2020, exports decreased by 72.3%, averaging a 34.8% annual decline.

Annual dynamics of product's exports from the Philippines in value, 2017-2020, K $ US

Throughout 2017–2020, the key destinations for alcoholic beer exports from the Philippines in value terms were South Korea (52.6% of exports), Asia, not elsewhere specified (10.2%), and Singapore (9.7%). Combined, these three represented 72.5% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from the Philippines in value, 2017-2020

Imports alcoholic beer to the Philippines

Imports in kind, K l

The market displayed volatility during the observed period. From 2017 to 2020, imports varied by a factor of 3.1 between their highest and lowest points. In 2020, the Philippines imported 2 360 thousand liters of alcoholic beer, a sharp 52.8% reduction from 2019. The largest increase was recorded in 2019 at 4.2%.

Annual dynamics of product's imports to the Philippines in kind, 2017-2020, K l

From 2017 to 2020, the largest sources of alcoholic beer imports to the Philippines in volume terms were Singapore (23.9% of imports), Vietnam (14.2%), and Mexico (13.5%). Together, these three countries comprised 51.6% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to the Philippines in kind, 2017-2020

Imports in value, K $ US

In 2020, alcoholic beer imports to the Philippines stood at 2 727 thousand US dollars, a 51.9% decrease year-on-year. Over the period 2017–2020, imports fell by 60%, with an average annual decline of 26.3%. The largest increase occurred in 2019 at 12.5%.

Annual dynamics of product's imports to the Philippines in value, 2017-2020, K $ US

Throughout 2017–2020, the key partners for alcoholic beer imports to the Philippines in value terms were Singapore (18.8% of imports), Mexico (17.0%), and Vietnam (16.4%). Jointly, these three accounted for 52.1% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to the Philippines in value, 2017-2020