Alcoholic beer market in Fiji

Earlier Report Observations

The alcoholic beer market in Fiji experienced a significant contraction from 2018 to 2023, with volume falling from 23,332 thousand liters to 15,906 thousand liters. The decline was most pronounced by 2021, reaching a low of 15,487 thousand liters, before a modest recovery in the following two years. In 2018, regional economic activity was bolstered by the main Fiji Day celebration being hosted in Labasa, which likely supported beer consumption through event-related demand.

Domestic beer production more than halved over the period, dropping from 22,748 thousand liters in 2018 to 14,600 thousand liters in 2023. This was partially offset by rising imports, which increased from 862 thousand liters in 2021 to 1,356 thousand liters in 2023. By 2024, market dynamics were being shaped by the revival of major cultural events like the Hibiscus Festival after a five-year hiatus and new consumer pricing regulations announced by the Fijian Competition & Consumer Commission, effective December 2024. Furthermore, the Fiji Revenue & Customs Service's ongoing excise and duty framework for alcohol continued to influence the market structure.

Production alcoholic beer in Fiji

In kind, 2017-2020, K l

Top producers of alcoholic beer, 2017-2020

World map of production of alcoholic beer, 2017-2020

Alcoholic beer production in Fiji has declined for the second year in a row. In 2020, Fiji produced 20 000 K l of alcoholic beer, marking a controlled decrease of 4.8% compared to 2019. The largest decline occurred in 2019, with a drop of 7.7%. In contrast, the largest increase was recorded in 2018, at 13.7%, when production peaked at 22 748 K l.

Annual dynamics of production in Fiji in kind, 2017-2020, K l

Exports alcoholic beer from Fiji

Exports in kind, K l

The data shows irregular changes, reflecting a volatile market environment. In 2018, exports hit their lowest point at 112.6 K l, with the largest decline that year at 56.5%. The following year, in 2019, exports reached their maximum of 275.1 K l, with the largest increase at 144.3%. By 2020, exports totaled 266.3 K l, representing a limited decline of 3.2% compared to the previous year. The span from 2018 to 2019 saw a peak-to-trough amplitude of 2.4 times.

Annual dynamics of product's exports from Fiji in kind, 2017-2020, K l

From 2017 to 2020, China, Kiribati, and Tuvalu were the top destinations for Fiji's alcoholic beer exports in kind. China accounted for 47.5% of exports, Kiribati for 22.5%, and Tuvalu for 4.3%, together making up 74.3% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Fiji in kind, 2017-2020

Exports in value, K $ US

Alcoholic beer exports from Fiji have increased for the second consecutive year. In 2020, Fiji exported 380 K $ US of alcoholic beer, which is 25.1% higher than the previous year. The largest decline occurred in 2018, with a drop of 57.0%, when exports hit their minimum of 225 K $ US. The following year, in 2019, exports saw the largest increase at 35.0%. Overall, between 2017 and 2020, exports decreased by 27.4%, equating to an annualized rate of 10.1%.

Annual dynamics of product's exports from Fiji in value, 2017-2020, K $ US

From 2017 to 2020, China, Kiribati, and New Zealand remained the main markets for Fiji's alcoholic beer exports in value terms. China accounted for 53.0% of exports, Kiribati for 23.4%, and New Zealand for 4.8%, jointly representing 81.1% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Fiji in value, 2017-2020

Imports alcoholic beer to Fiji

Imports in kind, K l

After a two-year increase, imported alcoholic beer volumes in Fiji have declined. In 2020, Fiji imported 466.5 K l of alcoholic beer, down by 40.5% year-over-year. The largest increase occurred in 2019, at 12.5%, when imports peaked at 784.3 K l. Overall, between 2017 and 2020, imports decreased by 24.9%, equating to an annualized rate of 9.1%.

Annual dynamics of product's imports to Fiji in kind, 2017-2020, K l

From 2017 to 2020, Singapore, Australia, and New Zealand were the leading sources for Fiji's alcoholic beer imports in kind. Singapore accounted for 25.7% of imports, Australia for 15.6%, and New Zealand for 14.8%, together comprising 56.2% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Fiji in kind, 2017-2020

Imports in value, K $ US

After a two-year rise, foreign alcoholic beer supplies to Fiji have declined. In 2020, Fiji imported 707 K $ US of alcoholic beer, which is 44.3% lower than the previous year. The largest increase occurred in 2018, at 12.2%. The following year, in 2019, imports reached their maximum of 1 270 K $ US. Overall, between 2017 and 2020, imports decreased by 30.5%, equating to an annualized rate of 11.4%.

Annual dynamics of product's imports to Fiji in value, 2017-2020, K $ US

From 2017 to 2020, Singapore, Australia, and New Zealand formed the core of Fiji's alcoholic beer imports in value terms. Singapore accounted for 27.9% of imports, Australia for 18.1%, and New Zealand for 17.2%, together taking 63.2% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Fiji in value, 2017-2020