Alcoholic beer market in Tanzania

Earlier Report Observations

The alcoholic beer market in Tanzania shrank consistently from 464.9 million liters in 2018 to 392.2 million liters in 2021, reflecting a prolonged downturn in volume. This trend abruptly reversed in 2022 when the market grew to 478.8 million liters, and expansion continued into 2023, reaching 511.1 million liters and exceeding the starting point of the period.

The scale of the recovery was notable, adding approximately 119 million liters to the market in just two years. The market's performance in 2022 and 2023 demonstrated a robust resurgence, with production following a similar trajectory, indicating a fundamental shift in supply or demand dynamics.

Production alcoholic beer in Tanzania

In kind, 2017-2020, M l

Top producers of alcoholic beer, 2017-2020

World map of production of alcoholic beer, 2017-2020

Tanzania's alcoholic beer production has declined for the second year in a row. In 2020, the country produced 386 million liters of alcoholic beer, representing a slight decrease of 1.3% compared to the previous year. Looking at the period from 2017 to 2020, production fell by 14.2%, with a compound annual growth rate of 5.0%. The most significant drop occurred in 2019, when production decreased by 13.1%. In contrast, 2018 saw the largest increase, though it remained essentially flat at 0.0%.

Annual dynamics of production in Tanzania in kind, 2017-2020, M l

Exports alcoholic beer from Tanzania

Exports in kind, K l

Alcoholic beer exports from Tanzania have fallen for the third consecutive year. In 2020, export volume stood at 215 thousand liters, which is 31.5% lower than the previous year. Over the 2017-2020 period, exports plummeted by 91.7%, with a compound annual growth rate of 56.3%.

Annual dynamics of product's exports from Tanzania in kind, 2017-2020, K l

From 2017 to 2020, Kenya and Belgium were the dominant markets for Tanzania's alcoholic beer exports in volume terms, together accounting for 84.5% of total shipments. The remaining exports were distributed among various other destinations.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Tanzania in kind, 2017-2020

Exports in value, K $ US

The data shows irregular fluctuations, pointing to a volatile market environment. Import levels varied significantly, with a 26-fold difference between the peak in 2018 and the low in 2020. In 2020, the value of foreign alcoholic beer supplies from Tanzania totaled 231 thousand US dollars, marking a moderate decline of 4.5% from the year before. The highest value was recorded in 2018 at 6 101 thousand US dollars. The largest decrease occurred in 2019, with a drop of 96.0%, while the biggest increase was in 2018, surging by 859.3%.

Annual dynamics of product's exports from Tanzania in value, 2017-2020, K $ US

Between 2017 and 2020, Kenya accounted for 75.3% of the total value of alcoholic beer exports from Tanzania. The rest of the export value was spread across multiple smaller trading partners.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Tanzania in value, 2017-2020

Imports alcoholic beer to Tanzania

Imports in kind, K l

Tanzania's alcoholic beer imports have decreased for the third year in a row. In 2020, imports reached 11 266 thousand liters, showing a moderate decline of 5.5% compared to 2019. From 2017 to 2020, imports fell by 44.1%, which translates to an annualized rate of 17.6%.

Annual dynamics of product's imports to Tanzania in kind, 2017-2020, K l

During the 2017-2020 period, the Netherlands and Namibia were the primary sources of Tanzania's alcoholic beer imports in volume terms, together making up 91.1% of total flows. Other markets contributed to a long tail of smaller import volumes.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Tanzania in kind, 2017-2020

Imports in value, K $ US

In 2020, the value of Tanzania's alcoholic beer imports was 14 323 thousand US dollars, indicating a slight decrease of 1.2% from 2019. Over the 2017-2020 span, imports declined by 12.2%, with a compound annual growth rate of 4.2%. The most substantial drop was in 2018, when imports fell by 11.3%, while the largest increase was in 2019, rising by 0.1%.

Annual dynamics of product's imports to Tanzania in value, 2017-2020, K $ US

From 2017 to 2020, the Netherlands and Namibia dominated Tanzania's alcoholic beer imports in value terms, jointly representing 90.4% of total import value. The remaining imports were spread across a range of other, smaller markets.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Tanzania in value, 2017-2020