Alcoholic beer market in Senegal

Earlier Report Observations

From 2018 to 2020, the Senegalese alcoholic beer market volume showed notable shifts, starting at 37 034 thousand liters in 2018 under a market dominated by SOBOA with its locally brewed Flag and Gazelle brands and strict regulatory requirements for labeling and importer approvals. The market grew to 40 428 thousand liters in 2019, a period that saw the progressive development of craft microbreweries like Brasserie du Gecko, which began targeting expatriates and tourists. However, in 2020, the COVID-19 pandemic significantly impacted consumption patterns and distribution channels, leading to a decline in market volume to 36 890 thousand liters despite adaptations such as increased online sales and delivery services.

Post-pandemic, the market recovered to 39 852 thousand liters in 2021, supported by rising demand for local craft beers like Bono and Gecko that used 100% Senegalese recipes and the expansion of online delivery systems. In 2022, market volume decreased to 37 751 thousand liters, while SOBOA continued to invest in modernizing its facilities and craft breweries gained further visibility with diversified offerings. By 2023, the market volume rose again to 39 790 thousand liters.

Production alcoholic beer in Senegal

In kind, 2017-2020, K l

Top producers of alcoholic beer, 2017-2020

World map of production of alcoholic beer, 2017-2020

In 2020, Senegal produced 15 000 K l of alcoholic beer, marking a significant 25.0% decrease compared to the previous year. Production declined by 25% between 2017 and 2020, which translates to an annualized rate of 9.1%. The largest increase occurred in 2018, at 0.0%.

Annual dynamics of production in Senegal in kind, 2017-2020, K l

In value, 2017-2020, K $ US

After two years of growth, Senegal's alcoholic beer production experienced a downturn. In 2020, the output was valued at 8 272 K $ US, representing a 32.6% decline from 2019. From 2017 to 2020, production fell by 27.2%, with an annualized rate of 10.0%. The peak value was recorded in 2019 at 12 272 K $ US, while the largest increase took place in 2018 at 6.2%.

Annual dynamics of production in Senegal in value, 2017-2020, K $ US

Exports alcoholic beer from Senegal

Exports in kind, K l

The market displayed volatility during this period. Exports reached their lowest point in 2019 at 311 K l and peaked in 2020 at 642 K l, showing a 2.1-fold difference between these years. In 2020, alcoholic beer volumes exported from Senegal totaled 642 K l, reflecting a dramatic 106.5% increase year-over-year. The largest decline was recorded in 2019 at 4.7%.

Annual dynamics of product's exports from Senegal in kind, 2017-2020, K l

From 2017 to 2020, Guinea-Bissau and Mali were the primary destinations for exports in kind, together accounting for 92.2% of total flows. Other partners each held significantly smaller shares.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Senegal in kind, 2017-2020

Exports in value, K $ US

The market exhibited volatility over the observed period. Export values varied by 2 times, with the low in 2017 and the high in 2020. In 2020, alcoholic beer shipments from Senegal totaled 354 K $ US, indicating a substantial 85.6% improvement compared to the previous year. The largest decline was recorded in 2019 at 3.0%.

Annual dynamics of product's exports from Senegal in value, 2017-2020, K $ US

Between 2017 and 2020, Guinea-Bissau and Mali remained the main buyers of alcoholic beer from Senegal in value terms, with a combined share of 87.0% of total exports. The remainder was fragmented across other countries.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Senegal in value, 2017-2020

Imports alcoholic beer to Senegal

Imports in kind, K l

Alcoholic beer imports into Senegal increased for the third consecutive year. In 2020, imports stood at 22 532 K l, up by 8.6% compared to 2019. Over the period from 2017 to 2020, imports grew by 36.6%, with a compound annual growth rate (CAGR) of 11.0%.

Annual dynamics of product's imports to Senegal in kind, 2017-2020, K l

From 2017 to 2020, Egypt (20.5% of imports in kind), Spain (19.4% of imports in kind), and Germany (18.4% of imports in kind) were the main suppliers of alcoholic beer to Senegal, together comprising 58.4% of total imports in kind.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Senegal in kind, 2017-2020

Imports in value, K $ US

Alcoholic beer imports into Senegal increased for the third consecutive year. In 2020, Senegal imported alcoholic beer valued at {value_last_year} K $ US, reflecting a moderate gain of 5.6% compared to 2019. Between 2017 and 2020, imports rose by 35.2%, equating to an annualized rate of 10.6%.

Annual dynamics of product's imports to Senegal in value, 2017-2020, K $ US

Throughout 2017 to 2020, Egypt (20.6% of imports in value terms), Spain (17.4% of imports in value terms), and the Netherlands (16.3% of imports in value terms) formed the core group of markets for imports in value terms, together representing 54.3% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Senegal in value, 2017-2020