Alcoholic beer market in Polynesia

Earlier Report Observations

From 2018, the alcoholic beer market in Polynesia was shaped by regulatory tightening, including revised taxation and stricter bar placement rules, while the Brasserie de Tahiti group held a dominant share with brands like Hinano and Tabu.

Market volume fell by 10.5% to 27 009 thousand liters in 2020 following a temporary ban on takeaway alcohol sales due to COVID-19. A further decline of 20.1% to 27 340 thousand liters occurred in 2022 after the new bar code took effect, which prohibited the takeaway sale of chilled alcoholic beverages and extended licensing requirements.

Recovery phases followed, with market volume rising 26.7% to 34 218 thousand liters in 2021 and 16.4% to 31 825 thousand liters in 2023, alongside the entry of a new player, LA PA'I HOT, and a documented increase in consumer prices for alcoholic drinks.

Production alcoholic beer in Polynesia

In kind, 2017-2020, K l

Top producers of alcoholic beer, 2017-2020

World map of production of alcoholic beer, 2017-2020

In 2019, Polynesia recorded its highest alcoholic beer production at 28 291 K l, with a significant increase of 12.4% that year. However, production declined to 24 122 K l in 2020, marking a sharp drop of 14.7% from the previous year. Over the period from 2017 to 2020, overall production decreased by 12.4%, which translates to an annualized decline rate of 4.3%.

Annual dynamics of production in Polynesia in kind, 2017-2020, K l

Exports alcoholic beer from Polynesia

Exports in kind, K l

Alcoholic beer exports from Polynesia have been declining for three consecutive years. In 2020, exports totaled 1 055 K l, representing a substantial decrease of 35.0% compared to the prior year. From 2017 to 2020, exports fell by 62.5%, with a compound annual growth rate (CAGR) of -27.9%.

Annual dynamics of product's exports from Polynesia in kind, 2017-2020, K l

Between 2017 and 2020, New Zealand, Japan, and the United States were the top buyers of alcoholic beer from Polynesia. New Zealand accounted for 38.7% of exports in volume, Japan for 14.4%, and the United States for 5.0%. Together, these three countries made up 58.1% of total exports in volume.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Polynesia in kind, 2017-2020

Exports in value, K $ US

Exports of alcoholic beer from Polynesia in value terms declined for the second year in a row. In 2018, exports reached their peak at 2 880 K $ US, with a notable increase of 34.0% that year. By 2020, exports had dropped to 1 223 K $ US, showing a sharp decline of 38.1% from the previous year. Overall, from 2017 to 2020, exports decreased by 43.1%, equating to an annualized rate of -17.1%.

Annual dynamics of product's exports from Polynesia in value, 2017-2020, K $ US

From 2017 to 2020, New Zealand, the United States, and Japan were the leading destinations for alcoholic beer exports from Polynesia in value terms. New Zealand represented 47.4% of exports, the United States 9.1%, and Japan 3.1%. Combined, these three countries absorbed 59.6% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Polynesia in value, 2017-2020

Imports alcoholic beer to Polynesia

Imports in kind, K l

Alcoholic beer imports into Polynesia have been rising for three consecutive years. In 2020, imports reached 3 942 K l, indicating a solid increase of 11.8% compared to the previous year. Over the period from 2017 to 2020, imports grew by 149.2%, with a compound annual growth rate (CAGR) of 35.6%.

Annual dynamics of product's imports to Polynesia in kind, 2017-2020, K l

Between 2017 and 2020, New Zealand, France, and Singapore were the primary suppliers of alcoholic beer to Polynesia in volume terms. New Zealand contributed 52.8% of imports, France 11.9%, and Singapore 8.1%. Together, these three suppliers comprised 72.8% of total imports in volume.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Polynesia in kind, 2017-2020

Imports in value, K $ US

Alcoholic beer imports into Polynesia in value terms have increased for three consecutive years. In 2020, imports totaled 4 648 K $ US, reflecting a strong rise of 10.5% compared to 2019. From 2017 to 2020, imports grew by 21.2%, which corresponds to an annualized increase of 6.6%.

Annual dynamics of product's imports to Polynesia in value, 2017-2020, K $ US

From 2017 to 2020, New Zealand, France, and Singapore remained the key suppliers of alcoholic beer to Polynesia in value terms. New Zealand accounted for 50.6% of imports, France for 16.6%, and Singapore for 7.2%. Collectively, these three suppliers represented 74.5% of total import value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Polynesia in value, 2017-2020