Alcoholic beer market in Georgia

Earlier Report Observations

The volume of the alcoholic beer market in Georgia increased from 96.1 million liters in 2018 to 109.2 million liters in 2020. This growth was supported by the entry of new player Aisi in 2017, which expanded competition and product variety. Improved tourism and a better investment environment further boosted beer consumption. During the pandemic in 2020, the sector showed resilience, and the adoption of business process management systems enhanced production efficiency.

From 2021 to 2023, the market continued to expand, reaching 130.8 million liters. The rise of microbreweries and the craft beer segment introduced greater diversity, attracting consumers. In 2023, the implementation of mandatory certification for alcoholic beverages on the domestic market strengthened quality control and fought counterfeit products, supporting legitimate sales. Shifting consumer preferences towards quality and new flavors also stimulated demand.

Production alcoholic beer in Georgia

In kind, 2017-2020, M l

Top producers of alcoholic beer, 2017-2020

World map of production of alcoholic beer, 2017-2020

Georgia's alcoholic beer production has grown for the third year in a row. In 2020, the country produced 108.1 million liters, showing a modest increase of 7.0% compared to 2019. Looking at the period from 2017 to 2020, production rose by 22.1%, which translates to an average annual growth rate of 6.9%.

Annual dynamics of production in Georgia in kind, 2017-2020, M l

In value, 2017-2020, K $ US

In 2020, the value of alcoholic beer production in Georgia reached 99.407 million US dollars, marking a significant increase of 18.8% from the previous year. From 2017 to 2020, production value grew by 33.6%, with an average annual rate of 10.1%. The largest decline occurred in 2019, at 6.1%, while the biggest increase was in 2018, at 19.7%.

Annual dynamics of production in Georgia in value, 2017-2020, K $ US

Exports alcoholic beer from Georgia

Exports in kind, K l

After two years of decline, alcoholic beer exports from Georgia rebounded in 2020. Exports totaled 5.493 million liters, representing a sharp increase of 30.7% compared to 2019. Over the 2017-2020 period, exports grew by 18.5%, with an average annual growth rate of 5.8%. The lowest volume was recorded in 2019 at 4.203 million liters, and the largest decline occurred in 2018, at 6.1%.

Annual dynamics of product's exports from Georgia in kind, 2017-2020, K l

From 2017 to 2020, Russia, Ukraine, and China were the top destinations for Georgia's alcoholic beer exports in volume terms. Russia accounted for 22.5% of exports, Ukraine for 15.5%, and China for 13.9%. Together, these three countries absorbed 51.9% of total exports, making them the primary markets.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Georgia in kind, 2017-2020

Exports in value, K $ US

In 2020, alcoholic beer exports from Georgia were valued at 5.052 million US dollars, showing a notable uptick of 45.2% compared to the previous year. Between 2017 and 2020, export value increased by 29.6%, with an average annual rate of 9.0%. The lowest value was in 2019 at 3.480 million US dollars, which also saw the largest decline of 20.3%.

Annual dynamics of product's exports from Georgia in value, 2017-2020, K $ US

From 2017 to 2020, Russia, China, and Israel led the structure of Georgia's alcoholic beer exports in value terms. Russia contributed 18.5% of export value, China 17.6%, and Israel 16.0%. Combined, these three countries represented 52.2% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Georgia in value, 2017-2020

Imports alcoholic beer to Georgia

Imports in kind, K l

Alcoholic beer imports into Georgia declined for the second consecutive year in 2020. Imports amounted to 6.630 million liters, corresponding to a reduction of 35.6% compared to 2019. Over the 2017-2020 period, imports decreased by 41.6%, with an average annual decline rate of 16.4%. The highest volume was recorded in 2018 at 11.674 million liters, which also saw the largest increase of 2.8%.

Annual dynamics of product's imports to Georgia in kind, 2017-2020, K l

During 2017-2020, alcoholic beer imports to Georgia came from a diverse range of markets. Even the largest suppliers—the Netherlands, Ukraine, and Germany—together accounted for only 49.8% of total imports in volume terms, highlighting the fragmented nature of the import structure.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Georgia in kind, 2017-2020

Imports in value, K $ US

Cross-border shipments of alcoholic beer into Georgia fell for the second year in a row in 2020. Imports totaled 5.950 million US dollars, indicating a sudden decrease of 34.2% compared to 2019. From 2017 to 2020, import value dropped by 41.5%, with an average annual decline rate of 16.4%. The peak value was in 2018 at 11.151 million US dollars, which also experienced the largest increase of 9.6%.

Annual dynamics of product's imports to Georgia in value, 2017-2020, K $ US

In 2017-2020, the Netherlands, Germany, and Russia consistently remained the main destinations for Georgia's alcoholic beer imports in value terms. The Netherlands accounted for 24.3% of import value, Germany for 18.6%, and Russia for 10.4%. Together, these three countries represented 53.3% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Georgia in value, 2017-2020