Brazilian wine industry targets eight markets as first-half exports rise 23.73%

Exports rise across wine categories

Brazilian exports of wine and sparkling wine totaled US$6.79 million in the first half of 2026, an increase of 23.73% from the same period of 2025, according to Brasil 61. Shipments reached 79 countries, giving the industry a broad existing base as it seeks to add customers and increase sales in priority markets.

Still wine accounted for most of the export value. Wine shipments reached US$5.61 million, up 24.66% year on year, while sparkling-wine exports generated US$1.18 million, an increase of 19.50%. The figures show growth in both categories, although the industry’s total overseas revenue remains modest in relation to its domestic production base.

The international expansion drive will be a focus of ProWine São Paulo 2026, scheduled for October 6-8 at Expo Center Norte. About 20 Brazilian producers, cooperatives and exporters of different sizes and from several regions will hold meetings with eight international buyers.

Campaign targets buyers from eight markets

The visiting buyers will come from China, the United Kingdom, Sweden, the Netherlands, Angola, Russia, Mexico and Paraguay. The group combines large consumer markets, neighboring Latin American destinations and countries that can provide access to different retail, hospitality and distribution channels.

The meetings form part of Exporta Mais Brasil, an initiative run by the Brazilian Trade and Investment Promotion Agency, ApexBrasil, in partnership with the Superior Wine Council, Consevitis-RS, through the Wines of Brazil project. The activity is also included in the Plano de Diversificações de Exportações + Caminhos + Negócios.

Wines of Brazil already has a significant presence among active exporters. In the first half of 2026, 19 wineries supported by the project represented 60.81% of Brazilian companies exporting products from the sector. Among sparkling-wine exporters, their share reached 65.83%. These proportions indicate that the campaign is working with a substantial part of the country’s current export base, although the data do not specify its share of shipment value.

More wineries expand the production base

Brazil’s number of registered wineries increased by 41.5% between 2020 and 2025, according to the Wine Yearbook 2026 published by the Ministry of Agriculture and Livestock. The total rose from 682 to 965 establishments, distributed across 327 municipalities. Rio Grande do Sul remained the main production center with 600 wineries, followed by Santa Catarina with 102 and São Paulo with 86.

Declared wine production exceeded 300 million liters in 2025, while the sector supported 7,361 direct jobs. The expanding number of establishments creates a wider pool of potential exporters, but scaling international shipments will depend on converting buyer meetings into sustained commercial relationships. For producers and cooperatives, the central test is whether access to 79 countries can translate into larger and more regular orders rather than isolated sales.