Women's knitted outerwear market in Denmark

Earlier Report Observations

The market for women's knitted outerwear in Denmark contracted from 1 460 thousand units in 2018 to 981 thousand units in 2020. This decline coincided with falling sales of Danish fashion companies from 2018 onward, which weakened domestic supply. The COVID-19 pandemic in 2020 accelerated a shift to online shopping, particularly among women, altering distribution channels despite the overall market volume decrease.

Market volume then recovered, reaching 1 620 thousand units in 2022. This growth was supported by a sustained move to online shopping, where 48% of Danes preferred buying clothing and footwear online, making the market more accessible. Concurrently, consumer attention to sustainability intensified, with demand for greater transparency in how garments are produced.

From 2023, the market fell sharply to 309 thousand units in 2024. This contraction was driven by a growing emphasis on circular economy and sustainable consumption, reinforced by reports such as the one from the Consumer Council Think in December 2022, which encouraged consumers to reduce their environmental footprint by purchasing less new clothing.

Production women's knitted outerwear in Denmark

In value, 2018-2021, K $ US

Denmark's women's knitted outerwear production has declined for the third year in a row. In 2021, output was valued at 5 698 K $ US, marking a sharp decrease of 34.0% from 2020. From 2018 to 2021, production fell by 48.9%, which translates to an average annual decline of 20.0%.

Annual dynamics of production in Denmark in value, 2018-2021, K $ US

In kind, 2018-2021, K unit

Following a two-year increase, Denmark's women's knitted outerwear production volume has turned downward. In 2021, 203.2 K units were produced, representing a drop of 43.5% compared to the previous year. Between 2018 and 2021, production decreased by 33.8%, averaging a 12.9% annual decline. The highest production level was in 2020 at 359.5 K units, while the largest increase occurred in 2019 with a 12.5% rise.

Annual dynamics of production in Denmark in kind, 2018-2021, K unit

Exports women's knitted outerwear from Denmark

Exports in kind, K unit

After two years of decline, Denmark's exports of women's knitted outerwear have rebounded. In 2021, exports reached 2 499 K units, showing a 23.7% increase from 2020. From 2018 to 2021, exports grew by 11.5%, with an average annual rate of 3.7%. The lowest export volume was in 2020 at 2 020 K units, and the largest drop was in 2019 with a 7.4% decrease.

Annual dynamics of product's exports from Denmark in kind, 2018-2021, K unit

From 2018 to 2021, Germany, the Netherlands, and Poland were the top buyers of Denmark's women's knitted outerwear in volume terms. Germany accounted for 35.7% of exports, the Netherlands for 10.5%, and Poland for 7.9%. Together, these three countries made up 54.1% of total exports.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Denmark in kind, 2018-2021

Exports in value, K $ US

Denmark's women's knitted outerwear exports have increased for the second consecutive year. In 2021, exports amounted to 53 269 K $ US, reflecting a 31.5% advance compared to 2020. Between 2018 and 2021, exports rose by 13.3%, averaging a 4.2% annual growth rate. The lowest value was recorded in 2019 at 40 446 K $ US, which also saw the largest decline of 14.0%.

Annual dynamics of product's exports from Denmark in value, 2018-2021, K $ US

Throughout 2018–2021, Germany, Sweden, and the Netherlands were the leading destinations for Denmark's women's knitted outerwear exports in value terms. Germany held a 35.0% share, Sweden 10.5%, and the Netherlands 9.6%. Combined, these three countries accounted for 55.1% of total export value.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Denmark in value, 2018-2021

Imports women's knitted outerwear to Denmark

Imports in kind, K unit

Following a two-year decrease, Denmark's imports of women's knitted outerwear have increased. In 2021, imports totaled 3 472 K units, indicating a sharp rise of 31.5% from the previous year. From 2018 to 2021, imports grew by 2.3%, with an average annual rate of 0.8%. The lowest import volume was in 2020 at 2 641 K units, and the largest decline was in 2019 with an 18.3% drop.

Annual dynamics of product's imports to Denmark in kind, 2018-2021, K unit

Over the period 2018–2021, China, Myanmar, and Germany were the main sources of Denmark's women's knitted outerwear imports in volume terms. China contributed 36.6% of imports, Myanmar 34.9%, and Germany 7.4%. Together, these three countries represented 78.9% of total import volume.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Denmark in kind, 2018-2021

Imports in value, K $ US

After two years of decline, Denmark's imports of women's knitted outerwear from abroad have increased. In 2021, imports were valued at 54 700 K $ US, showing a steep rise of 43.6% compared to the previous year. From 2018 to 2021, imports grew by 6.3%, with a compound annual growth rate of 2.0%. The lowest value was in 2020 at 38 109 K $ US, and the largest decrease was in 2019 with a 22.9% fall.

Annual dynamics of product's imports to Denmark in value, 2018-2021, K $ US

In 2018–2021, China, Myanmar, and Germany continued to be the top suppliers of women's knitted outerwear to Denmark in value terms. China accounted for 30.9% of imports, Myanmar for 25.8%, and Germany for 11.7%. Collectively, these three countries made up 68.4% of total import value.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Denmark in value, 2018-2021