Market research

Watermelons market in Malaysia

Release date: Mar 28, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

From 2018 to 2020, the Malaysian watermelon market showed fluctuating volumes, influenced by production trends and export levels. The adoption of new, faster-maturing varieties and farming technologies initially supported domestic output, while high export shipments limited local market growth. In 2019, the implementation of Good Agricultural Practices and international quality standards such as CODEX and HACCP helped maintain export competitiveness, even as the local market volume dipped slightly.

The market contracted again in 2021 when the self-sufficiency ratio for watermelons declined, indicating a drop in domestic production that reduced local supply. A significant expansion occurred in 2022, driven by the use of High Pressure Processing technology to create innovative watermelon-based beverages and rising consumer interest in healthy, novel food products. This surge pushed market volume up by over 10% to 101.9 thousand tonnes, with market value increasing even more sharply by 20%.

By 2023, the market grew further to 104.1 thousand tonnes, supported by rising imports and steady production. Throughout the period, export protocols for fresh fruit to China opened new opportunities, and the standardization of watermelon grades and sizes under the FS 002:2000 specification contributed to consistent market quality.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2025
    3. 4.1.1.3. Exports, 2018-2025
    4. 4.1.1.4. Market size, 2018-2023
  2. 4.1.2. In value
    1. 4.1.2.1. Production, 2018-2023
    2. 4.1.2.2. Imports, 2018-2025
    3. 4.1.2.3. Exports, 2018-2025
    4. 4.1.2.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Malaysia
  1. 5.1.1. Annual dynamics of production in Malaysia in kind, 2018-2023, K t
  2. 5.1.2. Annual dynamics of production in Malaysia in value, 2018-2023, $ US
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, K t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, K t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Imports
1. 6.1. Imports (Direct Data)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, t
    1. 6.1.2.1. Annual dynamics of product's imports to Malaysia in kind, 2018-2025, t
    2. 6.1.2.2. Dynamics of product's imports in kind to Malaysia by countries, 2018-2025, t
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 6.1.3. Imports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Malaysia in value, 2018-2025, K $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Malaysia by countries, 2018-2025, K $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's imports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Malaysia, 2018-2025, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's imports to Malaysia by countries, 2018-2025, $ US/t
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, t
    1. 6.2.2.1. Annual dynamics of product's imports to Malaysia in kind, 2018-2025, t
    2. 6.2.2.2. Dynamics of product's imports in kind to Malaysia by countries, 2018-2025, t
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 6.2.3. Imports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Malaysia in value, 2018-2025, K $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Malaysia by countries, 2018-2025, K $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's imports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Malaysia, 2018-2025, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's imports to Malaysia by countries, 2018-2025, $ US/t
7. Exports
1. 7.1. Exports (Direct Data)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, t
    1. 7.1.2.1. Annual dynamics of product's exports from Malaysia in kind, 2018-2025, t
    2. 7.1.2.2. Dynamics of product's exports in kind from Malaysia by countries, 2018-2025, t
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 7.1.3. Exports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Malaysia in value, 2018-2025, K $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Malaysia by countries, 2018-2025, K $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's exports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Malaysia, 2018-2025, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's exports from Malaysia by countries, 2018-2025, $ US/t
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, t
    1. 7.2.2.1. Annual dynamics of product's exports from Malaysia in kind, 2018-2025, t
    2. 7.2.2.2. Dynamics of product's exports in kind from Malaysia by countries, 2018-2025, t
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 7.2.3. Exports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Malaysia in value, 2018-2025, K $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Malaysia by countries, 2018-2025, K $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's exports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Malaysia, 2018-2025, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's exports from Malaysia by countries, 2018-2025, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production watermelons in Malaysia

In kind, 2018-2021, K t

Top producers of watermelons, 2018-2021

Source: SHEV.io

World map of production of watermelons, 2018-2021

Source: SHEV.io

Malaysia's watermelon production has declined for the third year in a row. In 2021, the country produced 127.9 thousand tonnes of watermelons, which represents a 4.7% decrease compared to the previous year. Looking at the period from 2018 to 2021, production fell by 14.9%, with an average annual decline of 5.2%.

Annual dynamics of production in Malaysia in kind, 2018-2021, K t

Parameter		2019	2020	2021	CAGR
1	Change from last year	(4.1%)	(6.9%)	(4.7%)	(5.2%)

Source: SHEV.io

In value, 2018-2021, K $ US

Malaysia's watermelon production has declined for the third consecutive year. In 2021, the output was valued at 43 496 thousand US dollars, down by 2.3% from the previous year. Over the 2018-2021 period, production decreased by 18.3%, with an average annual decline of 6.5%.

Annual dynamics of production in Malaysia in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(4.9%)	(12.1%)	(2.3%)	(6.5%)

Source: SHEV.io

Exports watermelons from Malaysia

Exports in kind, t

Malaysia's watermelon exports have declined for the third year in a row. In 2021, exports reached 37 718 tonnes, showing a moderate decline of 5.5% compared to the previous year. From 2018 to 2021, exports decreased by 33.8%, with an average annual decline of 12.9%.

Annual dynamics of product's exports from Malaysia in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	(6.3%)	(25.3%)	(5.5%)	(12.9%)

Source: SHEV.io

Between 2018 and 2021, the structure of exports in volume terms was dominated by Singapore, which accounted for 81.8% of total flows, while a large number of smaller partners made up the remainder.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Malaysia in kind, 2018-2021

Source: SHEV.io

Exports in value, K $ US

Watermelon exports from Malaysia have declined for the third consecutive year. In 2021, exports reached 12 828 thousand US dollars, marking a moderate decrease of 3.1% compared to the previous year. Between 2018 and 2021, exports fell by 36.5%, which translates to an average annual decline of 14.1%.

Annual dynamics of product's exports from Malaysia in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(7.1%)	(29.5%)	(3.1%)	(14.1%)

Source: SHEV.io

From 2018 to 2021, Singapore remained the main destination for Malaysian watermelons, taking 70.8% of total exports in value terms, with the rest distributed among other countries.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Malaysia in value, 2018-2021

Source: SHEV.io

Imports watermelons to Malaysia

Imports in kind, t

Malaysia's watermelon imports have increased for the third year in a row. In 2021, the country imported approximately 1 240 tonnes of watermelons, reflecting a sharp uptick of 162.1% year-over-year. Over the 2018-2021 period, imports surged by 804.6%, with an average annual growth rate of 108.4%.

Annual dynamics of product's imports to Malaysia in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	100.4%	72.2%	162.1%	108.4%

Source: SHEV.io

Between 2018 and 2021, Thailand remained the dominant partner for watermelon imports to Malaysia in volume terms, with a share of 88.6% of total flows, while other markets formed a long tail.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Malaysia in kind, 2018-2021

Source: SHEV.io

Imports in value, K $ US

Malaysia's watermelon imports have increased for the third consecutive year. In 2021, imports totalled 546 thousand US dollars, amounting to a significant increase of 194.1% year-over-year. Between 2018 and 2021, imports rose by 867.4%, equating to an average annual growth rate of 113.1%.

Annual dynamics of product's imports to Malaysia in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	159.7%	26.7%	194.1%	113.1%

Source: SHEV.io

From 2018 to 2021, Thailand played a leading role in watermelon imports to Malaysia in value terms, with a share of 72.6% of total flows, and the remainder was distributed across other partners.

Structure of product's imports in value by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Malaysia in value, 2018-2021

Source: SHEV.io