Market research

Watermelons market in Japan

Release date: Mar 28, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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Earlier Report Observations

The Japanese watermelon market volume showed modest growth in 2019, but contracted in 2020 as the COVID-19 pandemic affected consumer behavior and distribution. Throughout this period, the market was characterized by strong seasonal price fluctuations and a diversification of production regions, with increasing shipments from eastern Japan.

After a partial recovery in 2021, market volume declined through 2022 and 2023. During 2022, producers increasingly focused on branding and premium quality, exemplified by varieties like Raiden watermelon, which achieved high prices at initial auctions, reflecting a market adaptation to diversifying consumer preferences.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2025
    3. 4.1.1.3. Exports, 2018-2025
    4. 4.1.1.4. Market size, 2018-2023
  2. 4.1.2. In value
    1. 4.1.2.1. Production, 2018-2023
    2. 4.1.2.2. Imports, 2018-2025
    3. 4.1.2.3. Exports, 2018-2025
    4. 4.1.2.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Japan
  1. 5.1.1. Annual dynamics of production in Japan in kind, 2018-2023, K t
  2. 5.1.2. Annual dynamics of production in Japan in value, 2018-2023, $ US
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, K t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, K t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, t
    1. 6.1.2.1. Annual dynamics of product's exports from Japan in kind, 2018-2025, t
    2. 6.1.2.2. Dynamics of product's exports in kind from Japan by countries, 2018-2025, t
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.1.3. Exports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Japan in value, 2018-2025, K $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Japan by countries, 2018-2025, K $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's exports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Japan, 2018-2025, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's exports from Japan by countries, 2018-2025, $ US/t
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, t
    1. 6.2.2.1. Annual dynamics of product's exports from Japan in kind, 2018-2025, t
    2. 6.2.2.2. Dynamics of product's exports in kind from Japan by countries, 2018-2025, t
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.2.3. Exports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Japan in value, 2018-2025, K $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Japan by countries, 2018-2025, K $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's exports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Japan, 2018-2025, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's exports from Japan by countries, 2018-2025, $ US/t
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, t
    1. 7.1.2.1. Annual dynamics of product's imports to Japan in kind, 2018-2025, t
    2. 7.1.2.2. Dynamics of product's imports in kind to Japan by countries, 2018-2025, t
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.1.3. Imports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Japan in value, 2018-2025, K $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Japan by countries, 2018-2025, K $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's imports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Japan, 2018-2025, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's imports to Japan by countries, 2018-2025, $ US/t
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, t
    1. 7.2.2.1. Annual dynamics of product's imports to Japan in kind, 2018-2025, t
    2. 7.2.2.2. Dynamics of product's imports in kind to Japan by countries, 2018-2025, t
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.2.3. Imports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Japan in value, 2018-2025, K $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Japan by countries, 2018-2025, K $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's imports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Japan, 2018-2025, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's imports to Japan by countries, 2018-2025, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production watermelons in Japan

In kind, 2018-2021, K t

Top producers of watermelons, 2018-2021

Source: SHEV.io

World map of production of watermelons, 2018-2021

Source: SHEV.io

Japan's watermelon production reached 319.6 thousand tonnes in 2021, marking a slight increase of 2.8% compared to 2020. The highest production level was recorded in 2019 at 324.2 thousand tonnes, while the lowest was in 2020 at 310.9 thousand tonnes. The most significant decline occurred in 2020, with a drop of 4.1%.

Annual dynamics of production in Japan in kind, 2018-2021, K t

Parameter		2019	2020	2021	CAGR
1	Change from last year	1.1%	(4.1%)	2.8%	(0.1%)

Source: SHEV.io

In value, 2018-2021, M $ US

Japan's watermelon production value has increased for the third consecutive year. In 2021, the output was valued at 1 332 million US dollars, showing a modest uptick of 0.9% from the previous year. Between 2018 and 2021, production value grew by 12.4%, which translates to an annualized rate of 4.0%.

Annual dynamics of production in Japan in value, 2018-2021, M $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	2.4%	8.8%	0.9%	4.0%

Source: SHEV.io

Exports watermelons from Japan

Exports in kind, t

The export market for watermelons from Japan showed volatility during the observed period. The lowest export volume was in 2018, while the peak occurred in 2020, with a 2.2-fold difference between these years. In 2021, exports totaled 83 tonnes, remaining broadly stable compared to 2020.

Annual dynamics of product's exports from Japan in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	82.2%	20.0%	(0.0%)	29.8%

Source: SHEV.io

From 2018 to 2021, virtually all watermelon exports from Japan in volume terms were directed to Hong Kong, which accounted for 97.5% of total flows.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Japan in kind, 2018-2021

Source: SHEV.io

Exports in value, K $ US

The export market in value terms exhibited volatility over the observed period. The lowest value was recorded in 2018, with the peak in 2020, showing a 2.5-fold gap. In 2021, exports were valued at 344 thousand US dollars, a decrease of 1.9% year-on-year.

Annual dynamics of product's exports from Japan in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	84.4%	36.2%	(1.9%)	35.1%

Source: SHEV.io

Throughout 2018–2021, exports in value terms were heavily concentrated on Hong Kong, which represented 93.8% of total flows.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Japan in value, 2018-2021

Source: SHEV.io

Imports watermelons to Japan

Imports in kind, t

Import volumes of watermelons into Japan fluctuated significantly during the observed period. The lowest level was in 2019 at 125 tonnes, while the highest was in 2021 at 1 068 tonnes, representing an 8.6-fold increase. In 2021, imports rose by 59.4% compared to the previous year.

Annual dynamics of product's imports to Japan in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	(52.9%)	436.5%	59.4%	59.1%

Source: SHEV.io

Between 2018 and 2021, the largest sources of watermelon imports to Japan in volume terms were the United States (37.1% of imports), Australia (30.9%), and Mexico (18.8%), together accounting for 86.9% of total flows.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Japan in kind, 2018-2021

Source: SHEV.io

Imports in value, K $ US

Import values for watermelons in Japan showed notable volatility. The minimum was in 2019 at 266 thousand US dollars, while the maximum was in 2021 at 1 826 thousand US dollars, a 6.9-fold difference. In 2021, import value increased by 26.7% year-on-year.

Annual dynamics of product's imports to Japan in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(30.1%)	442.3%	26.7%	68.7%

Source: SHEV.io

From 2018 to 2021, the main sources of watermelon imports to Japan in value terms were Australia (37.8% of imports), the United States (35.0%), and Mexico (15.2%), collectively making up 88.0% of total flows.

Structure of product's imports in value by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Japan in value, 2018-2021

Source: SHEV.io