Market research

Watermelons and melons market in the Philippines

Release date: Mar 28, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

The production of watermelons and melons in the Philippines began at 158.4 thousand tons in 2018, supported by the availability of strong hybrid varieties that enabled year-round cultivation and stabilized farmer incomes. In 2019, output dipped to 151.2 thousand tons as farmers adjusted planting schedules to avoid peak-season oversupply, while seed company KnownYou Seed Philippines, Inc. introduced new varieties like Diana, Buffalo, and Tiffany. By 2020, production recovered to 156.4 thousand tons.

From 2021 onward, production entered a declining phase, falling to 143.7 thousand tons in 2021 and further to 133.4 thousand tons in 2023. During this period, the Department of Agriculture pursued export diversification for high-value crops including melons, and consumer preference for fresh, seasonal produce strengthened, though these factors did not reverse the downward trend in domestic output.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in the Philippines
  1. 5.1.1. Annual dynamics of production in the Philippines in kind, 2018-2023, K t
  2. 5.1.2. Annual dynamics of production in the Philippines in value, 2018-2023, $ US
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, K t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, K t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, kg
    1. 6.1.2.1. Annual dynamics of product's exports from the Philippines in kind, 2018-2024, kg
    2. 6.1.2.2. Dynamics of product's exports in kind from the Philippines by countries, 2018-2024, kg
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.1.3. Exports in value, $ US
    1. 6.1.3.1. Annual dynamics of product's exports from the Philippines in value, 2018-2024, $ US
    2. 6.1.3.2. Dynamics of product's exports in value from the Philippines by countries, 2018-2024, $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's exports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's exports from the Philippines, 2018-2024, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's exports from the Philippines by countries, 2018-2024, $ US/t
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, kg
    1. 6.2.2.1. Annual dynamics of product's exports from the Philippines in kind, 2018-2024, kg
    2. 6.2.2.2. Dynamics of product's exports in kind from the Philippines by countries, 2018-2024, kg
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.2.3. Exports in value, $ US
    1. 6.2.3.1. Annual dynamics of product's exports from the Philippines in value, 2018-2024, $ US
    2. 6.2.3.2. Dynamics of product's exports in value from the Philippines by countries, 2018-2024, $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's exports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's exports from the Philippines, 2018-2024, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's exports from the Philippines by countries, 2018-2024, $ US/t
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, kg
    1. 7.1.2.1. Annual dynamics of product's imports to the Philippines in kind, 2018-2024, kg
    2. 7.1.2.2. Dynamics of product's imports in kind to the Philippines by countries, 2018-2024, kg
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.1.3. Imports in value, $ US
    1. 7.1.3.1. Annual dynamics of product's imports to the Philippines in value, 2018-2024, $ US
    2. 7.1.3.2. Dynamics of product's imports in value to the Philippines by countries, 2018-2024, $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's imports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's imports to the Philippines, 2018-2024, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's imports to the Philippines by countries, 2018-2024, $ US/t
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, kg
    1. 7.2.2.1. Annual dynamics of product's imports to the Philippines in kind, 2018-2024, kg
    2. 7.2.2.2. Dynamics of product's imports in kind to the Philippines by countries, 2018-2024, kg
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.2.3. Imports in value, $ US
    1. 7.2.3.1. Annual dynamics of product's imports to the Philippines in value, 2018-2024, $ US
    2. 7.2.3.2. Dynamics of product's imports in value to the Philippines by countries, 2018-2024, $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's imports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's imports to the Philippines, 2018-2024, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's imports to the Philippines by countries, 2018-2024, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, kg
  2. 8.1.2. In value, $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, kg
  2. 8.2.2. In value, $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production watermelons and melons in the Philippines

In kind, 2017-2020, K t

Top producers of watermelons and melons, 2017-2020

Source: SHEV.io

World map of production of watermelons and melons, 2017-2020

Source: SHEV.io

In 2019, the Philippines produced 151.2 thousand tons of watermelons and melons, marking the lowest output during this period. Production then increased to 156.4 thousand tons in 2020, representing a modest 3.4% rise from the previous year. The highest production level was recorded in 2018 at 158.4 thousand tons. The most significant decline occurred in 2019, when production fell by 4.5%.

Annual dynamics of production in the Philippines in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	2.1%	(4.5%)	3.4%	0.3%

Source: SHEV.io

Exports watermelons and melons from the Philippines

Exports in kind, kg

The export market for watermelons and melons from the Philippines showed considerable volatility during this period. Exports reached their lowest point in 2017, then surged to a peak of 49 316 kg in 2018, representing a 264.7% increase. In 2019, exports experienced a sharp 67.5% decline. By 2020, exports totaled 13 675 kg, reflecting a further 14.8% decrease from 2019. Overall, exports varied by 3.6 times between the 2017 low and 2018 high.

Annual dynamics of product's exports from the Philippines in kind, 2017-2020, kg

Parameter		2018	2019	2020	CAGR
1	Change from last year	264.7%	(67.5%)	(14.8%)	0.4%

Source: SHEV.io

Between 2017 and 2020, Hong Kong and South Korea remained the dominant markets for Philippine watermelon and melon exports, together accounting for 85.7% of total export volumes. Other trading partners played a supplementary role during this period.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from the Philippines in kind, 2017-2020

Source: SHEV.io

Exports in value, $ US

The value of Philippine watermelon and melon exports showed significant volatility during these years. Exports reached their minimum in 2019 at 9 212 US dollars, then rebounded to 12 275 US dollars in 2020, representing a 33.3% increase from the previous year. The peak occurred in 2018 with exports valued at 94 331 US dollars, marking a substantial 385.1% increase. The most dramatic decline was recorded in 2019, when export values fell by 90.2%. Overall, export values varied by 10.2 times between the 2019 minimum and 2018 maximum.

Annual dynamics of product's exports from the Philippines in value, 2017-2020, $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	385.1%	(90.2%)	33.3%	(14.2%)

Source: SHEV.io

From 2017 to 2020, Hong Kong, South Korea, and the United Arab Emirates were the primary markets for Philippine watermelon and melon exports in value terms. Hong Kong accounted for 53.2% of export value, South Korea for 25.1%, and the United Arab Emirates for 19.1%. Together, these three markets represented 97.5% of total export value during this period.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from the Philippines in value, 2017-2020

Source: SHEV.io

Imports watermelons and melons to the Philippines

Imports in kind, kg

Annual dynamics of product's imports to the Philippines in kind, 2017-2020, kg

Parameter		2018	2019	2020	CAGR
1	Change from last year	n/a	n/a	n/a	-

Source: SHEV.io

Between 2017 and 2020, China was essentially the exclusive supplier of watermelons and melons to the Philippines, accounting for 100.0% of total import volumes.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to the Philippines in kind, 2017-2020

Source: SHEV.io

Imports in value, $ US

Annual dynamics of product's imports to the Philippines in value, 2017-2020, $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	n/a	n/a	n/a	-

Source: SHEV.io

During the 2017-2020 period, China served as the dominant and nearly sole source of watermelon and melon imports to the Philippines in value terms, representing 100.0% of total import value.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to the Philippines in value, 2017-2020

Source: SHEV.io