Market research

Water heaters and immersion heaters market in Estonia

Release date: Mar 30, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

Between 2018 and 2022, the market volume for electric water heaters and immersion heaters in Estonia declined from 130.8 thousand units to 99.5 thousand units. This contraction coincided with amendments to the Electricity Market Act and the adoption of EU network codes, which altered electricity pricing and supply reliability, likely influencing consumer demand for electric heating appliances. The opening of the electricity market allowed new players to enter, increasing competition, while updated safety requirements for electrical installations may have raised upfront costs for end-users.

In 2023, market volume rebounded sharply to 125 thousand units, a 25.6% increase from the previous year, but fell again to 103.2 thousand units in 2024. In value terms, the market grew from $4.6 million in 2020 to $5.9 million in 2022, reflecting higher unit prices or a shift in product mix, before moderating to $5.6 million in 2024.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2024
    2. 4.1.1.2. Imports, 2018-2025
    3. 4.1.1.3. Exports, 2018-2025
    4. 4.1.1.4. Market size, 2018-2024
  2. 4.1.2. In value
    1. 4.1.2.1. Production, 2018-2024
    2. 4.1.2.2. Imports, 2018-2025
    3. 4.1.2.3. Exports, 2018-2025
    4. 4.1.2.4. Market size, 2018-2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Estonia
  1. 5.1.1. In kind, 2018-2024, unit
  2. 5.1.2. In value, 2018-2024, $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In kind, 2018-2024, unit
  2. 5.2.2. In value, 2018-2024, $ US
6. Imports
1. 6.1. Imports (Direct Data)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, K unit
    1. 6.1.2.1. Annual dynamics of product's imports to Estonia in kind, 2018-2025, K unit
    2. 6.1.2.2. Dynamics of product's imports in kind to Estonia by countries, 2018-2025, K unit
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 6.1.3. Imports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Estonia in value, 2018-2025, K $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Estonia by countries, 2018-2025, K $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's imports, $ US/unit
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Estonia, 2018-2025, $ US/unit
    2. 6.1.4.2. Dynamics of average price of product's imports to Estonia by countries, 2018-2025, $ US/unit
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, K unit
    1. 6.2.2.1. Annual dynamics of product's imports to Estonia in kind, 2018-2025, K unit
    2. 6.2.2.2. Dynamics of product's imports in kind to Estonia by countries, 2018-2025, K unit
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 6.2.3. Imports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Estonia in value, 2018-2025, K $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Estonia by countries, 2018-2025, K $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's imports, $ US/unit
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Estonia, 2018-2025, $ US/unit
    2. 6.2.4.2. Dynamics of average price of product's imports to Estonia by countries, 2018-2025, $ US/unit
7. Exports
1. 7.1. Exports (Direct Data)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, K unit
    1. 7.1.2.1. Annual dynamics of product's exports from Estonia in kind, 2018-2025, K unit
    2. 7.1.2.2. Dynamics of product's exports in kind from Estonia by countries, 2018-2025, K unit
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 7.1.3. Exports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Estonia in value, 2018-2025, K $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Estonia by countries, 2018-2025, K $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's exports, $ US/unit
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Estonia, 2018-2025, $ US/unit
    2. 7.1.4.2. Dynamics of average price of product's exports from Estonia by countries, 2018-2025, $ US/unit
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, K unit
    1. 7.2.2.1. Annual dynamics of product's exports from Estonia in kind, 2018-2025, K unit
    2. 7.2.2.2. Dynamics of product's exports in kind from Estonia by countries, 2018-2025, K unit
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 7.2.3. Exports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Estonia in value, 2018-2025, K $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Estonia by countries, 2018-2025, K $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's exports, $ US/unit
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Estonia, 2018-2025, $ US/unit
    2. 7.2.4.2. Dynamics of average price of product's exports from Estonia by countries, 2018-2025, $ US/unit
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K unit
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K unit
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production water heaters and immersion heaters in Estonia

In value, 2018-2021, $ US

Estonia's production of water heaters and immersion heaters has increased for the second consecutive year. In 2021, output was valued at 74 543 US dollars, marking a significant 27.6% rise from 2020. The minimum value was recorded in 2019 at 57 210 US dollars, with the largest decline that year at 0.3%. Between 2018 and 2021, production grew by 29.9%, equivalent to an annualized rate of 9.1%.

Annual dynamics of production in Estonia in value, 2018-2021, $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(0.3%)	2.1%	27.6%	9.1%

Source: SHEV.io

In kind, 2018-2021, unit

Estonia's production of water heaters and immersion heaters has increased for the third consecutive year. In 2021, 746.0 units were produced, which is 20.7% higher than the previous year. From 2018 to 2021, production rose by 52.2%, with a compound annual growth rate of 15.0%.

Annual dynamics of production in Estonia in kind, 2018-2021, unit

Parameter		2019	2020	2021	CAGR
1	Change from last year	25.9%	0.2%	20.7%	15.0%

Source: SHEV.io

Exports water heaters and immersion heaters from Estonia

Exports in kind, K unit

The market showed an unstable trend over the period. In 2021, water heaters and immersion heaters deliveries from Estonia amounted to 10.1 thousand units, indicating a 53.5% decrease compared to 2020. The largest increase was recorded in 2020 at 0.7%. From the high in 2018 to the low in 2021, volumes varied by 4.4 times.

Annual dynamics of product's exports from Estonia in kind, 2018-2021, K unit

Parameter		2019	2020	2021	CAGR
1	Change from last year	(51.4%)	0.7%	(53.5%)	(38.9%)

Source: SHEV.io

Throughout 2018–2021, Russia clearly dominated exports in kind of water heaters and immersion heaters from Estonia, accounting for 75.2% of total flows, while other countries each held significantly smaller shares.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Estonia in kind, 2018-2021

Source: SHEV.io

Exports in value, K $ US

There were noticeable fluctuations in market performance during the period. In 2021, Estonia exported 782 thousand US dollars of water heaters and immersion heaters, representing a steep 60.6% year-over-year fall. The largest increase was recorded in 2020 at 5.9%. From the high in 2018 to the low in 2021, volumes varied by 4.7 times.

Annual dynamics of product's exports from Estonia in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(48.8%)	5.9%	(60.6%)	(40.2%)

Source: SHEV.io

Throughout 2018–2021, Russia remained the main destination for exports in value terms, taking 80.3% of total flows, with the remaining share distributed across various smaller markets.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Estonia in value, 2018-2021

Source: SHEV.io

Imports water heaters and immersion heaters to Estonia

Imports in kind, K unit

Water heaters and immersion heaters imports to Estonia declined for the third consecutive year. In 2021, imports stood at 120.9 thousand units, down by 14.7% compared to the previous year. Between 2018 and 2021, imports decreased by 30.9%, equating to an annualized rate of 11.6%.

Annual dynamics of product's imports to Estonia in kind, 2018-2021, K unit

Parameter		2019	2020	2021	CAGR
1	Change from last year	(14.8%)	(4.9%)	(14.7%)	(11.6%)

Source: SHEV.io

In 2018–2021, China (58.8% of imports in kind), Italy (7.4% of imports in kind), and Europe, not elsewhere specified (7.2% of imports in kind) continued to lead the list of suppliers of water heaters and immersion heaters to Estonia, jointly accounting for 73.4% of total imports in kind.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Estonia in kind, 2018-2021

Source: SHEV.io

Imports in value, K $ US

Estonia imported a total of 5 897 thousand US dollars of water heaters and immersion heaters in 2021, which is 10.2% lower compared with 2020. The largest decline was recorded in 2019 at 33.5%, while the largest increase was in 2020 at 7.9%. Between 2018 and 2021, imports decreased by 35.6%, equating to an annualized rate of 13.6%.

Annual dynamics of product's imports to Estonia in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(33.5%)	7.9%	(10.2%)	(13.6%)

Source: SHEV.io

Throughout 2018–2021, China (28.9% of imports in value terms), Italy (12.6% of imports in value terms), and France (10.5% of imports in value terms) played the leading roles in imports in value terms of water heaters and immersion heaters to Estonia, jointly accounting for 52.0% of total flows.

Structure of product's imports in value by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Estonia in value, 2018-2021

Source: SHEV.io