Water heaters and immersion heaters market in Poland

Earlier Report Observations

Between 2018 and 2022, the Polish market for water heaters and immersion heaters expanded steadily, with physical volume growing from 5.0 million units to 8.7 million units and market value nearly doubling from $84.9 million to $167.9 million.

This growth reversed sharply in 2023, as market volume fell by 28% to 6.3 million units. A steep increase in electricity prices reduced the attractiveness of electric heating appliances, including heat pumps, whose sales plummeted. The suspension of the government's Clean Air subsidy program removed key financial support for energy-efficient equipment, while stagnation in the construction sector and distributors' inventory reductions further constrained demand.

In 2024, market volume partially recovered to 7.1 million units, though value declined to $139.5 million. The rebound was driven by a strong shift to gas-powered devices, with sales of gas instantaneous water heaters more than doubling in the second quarter and gas condensing boilers also seeing significant growth. New importers intensified price competition with lower-cost products, putting downward pressure on average prices. The heat pump segment continued to shrink due to high operating costs and negative reports about installation quality, while regulatory uncertainty around the Clean Air program persisted.

Production water heaters and immersion heaters in Poland

In value, 2017-2020, K $ US

In Poland, the output value of water heaters and immersion heaters reached 76 697 thousand US dollars in 2020, representing a significant increase of 25.9% compared to the previous year. Between 2017 and 2020, production grew by 33.8%, which translates to an annualized growth rate of 10.2%. The largest decline occurred in 2019, when production fell by 5.9%.

Annual dynamics of production in Poland in value, 2017-2020, K $ US

In kind, 2017-2020, K unit

Poland's production of water heaters and immersion heaters increased for the third consecutive year. In 2020, the country produced 2 610 thousand units, marking an 18.4% rise compared to 2019. Over the period from 2017 to 2020, production surged by 86.5%, with a compound annual growth rate of 23.1%.

Annual dynamics of production in Poland in kind, 2017-2020, K unit

Exports water heaters and immersion heaters from Poland

Exports in kind, K unit

Poland's exports of water heaters and immersion heaters grew for the second consecutive year. In 2020, the country exported 2 658 thousand units, up by 4.5% from the previous year. Between 2017 and 2020, exports increased by 2.6%, with a compound annual growth rate of 0.9%. The lowest export volume was recorded in 2018 at 2 442 thousand units, which also saw the largest decline of 5.7%.

Annual dynamics of product's exports from Poland in kind, 2017-2020, K unit

From 2017 to 2020, Germany, the Netherlands, and Hungary consistently led Poland's export structure for water heaters and immersion heaters in volume terms. Germany accounted for 23.5% of exports, the Netherlands for 17.8%, and Hungary for 10.7%. Together, these three countries represented 52.0% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Poland in kind, 2017-2020

Exports in value, K $ US

Poland's exports of water heaters and immersion heaters increased for the third consecutive year. In 2020, export value reached 52 783 thousand US dollars, reflecting an 18.2% gain compared to 2019. Between 2017 and 2020, exports grew by 39%, equating to an annualized growth rate of 11.6%.

Annual dynamics of product's exports from Poland in value, 2017-2020, K $ US

Between 2017 and 2020, Poland exported water heaters and immersion heaters to numerous countries. Even the top three destinations—Germany, the Netherlands, and Czechia—collectively accounted for only 44.3% of total export value, indicating a diversified export market.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Poland in value, 2017-2020

Imports water heaters and immersion heaters to Poland

Imports in kind, K unit

Poland's imports of water heaters and immersion heaters rose for the third consecutive year. In 2020, imports totaled 6 591 thousand units, showing a solid increase of 12.2% from 2019. Over the period from 2017 to 2020, imports grew by 32.8%, with an annualized growth rate of 9.9%.

Annual dynamics of product's imports to Poland in kind, 2017-2020, K unit

From 2017 to 2020, China remained the dominant source for Poland's imports of water heaters and immersion heaters in volume terms, holding a 79.3% share of total import flows. Other markets contributed smaller portions, forming a long tail in the import structure.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Poland in kind, 2017-2020

Imports in value, K $ US

Poland's imports of water heaters and immersion heaters increased for the third consecutive year. In 2020, import value reached 77 905 thousand US dollars, marking a 17.7% rise compared to 2019. Over the period from 2017 to 2020, imports grew by 56.8%, with a compound annual growth rate of 16.2%.

Annual dynamics of product's imports to Poland in value, 2017-2020, K $ US

Between 2017 and 2020, three main markets—China, Germany, and Italy—accounted for 75.7% of Poland's total import value for water heaters and immersion heaters, highlighting their significant role in the import structure.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Poland in value, 2017-2020