Market research

Water-based acrylic or vinyl paints and varnishes market in Norway

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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Earlier Report Observations

Between 2018 and 2021, the Norwegian market for water-based acrylic or vinyl paints and varnishes expanded consistently, with market size rising from 227.0 million USD to 257.7 million USD. This growth was primarily driven by stricter enforcement of VOC content limits, which accelerated the shift from solvent-based to water-based dispersion paints to meet environmental and health standards. Simultaneously, strong consumer preference for low-odor, easy-clean indoor paints reinforced demand. The COVID-19 pandemic in 2020 further boosted the do-it-yourself segment, supporting overall market volume despite some supply chain disruptions.

After peaking in 2021, the market contracted to 223.8 million USD in 2022 and further to 204.3 million USD by 2024. This decline coincided with the implementation of the EU's new Packaging and Packaging Waste Regulation (PPWR) in Norway, requiring adaptations in paint packaging for recyclability. Additionally, forthcoming EU restrictions on intentionally added synthetic polymer microplastics in paints, with a sales ban from March 2025, prompted industry adjustments. While these regulatory changes introduced compliance costs and product reformulation pressures, the market continued to see launches of improved acrylic paints with features like fast drying times and high durability.

Throughout the period, product innovation remained active, with manufacturers introducing fast-drying acrylic paints, hybrid acrylic-oil blends, and products enhanced with corrosion-inhibiting pigments for industrial use. The sustained focus on eco-labeling, such as the Swan label for indoor products, and updated health and hazard labeling requirements kept environmental and safety profiles at the forefront of market development.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In value
    1. 4.1.1.1. Production, 2018-2022, 2024
    2. 4.1.1.2. Imports, 2018-2025
    3. 4.1.1.3. Exports, 2018-2025
    4. 4.1.1.4. Market size, 2018-2022, 2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Norway
  1. 5.1.1. In kind, 2018-2024, t
  2. 5.1.2. In value, 2018-2022, 2024, M $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In kind, 2018-2024, t
  2. 5.2.2. In value, 2018-2024, M $ US
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, t
    1. 6.1.2.1. Annual dynamics of product's exports from Norway in kind, 2018-2025, t
    2. 6.1.2.2. Dynamics of product's exports in kind from Norway by countries, 2018-2025, t
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.1.3. Exports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Norway in value, 2018-2025, K $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Norway by countries, 2018-2025, K $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's exports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Norway, 2018-2025, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's exports from Norway by countries, 2018-2025, $ US/t
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, t
    1. 6.2.2.1. Annual dynamics of product's exports from Norway in kind, 2018-2025, t
    2. 6.2.2.2. Dynamics of product's exports in kind from Norway by countries, 2018-2025, t
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.2.3. Exports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Norway in value, 2018-2025, K $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Norway by countries, 2018-2025, K $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's exports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Norway, 2018-2025, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's exports from Norway by countries, 2018-2025, $ US/t
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, t
    1. 7.1.2.1. Annual dynamics of product's imports to Norway in kind, 2018-2025, t
    2. 7.1.2.2. Dynamics of product's imports in kind to Norway by countries, 2018-2025, t
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.1.3. Imports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Norway in value, 2018-2025, K $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Norway by countries, 2018-2025, K $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's imports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Norway, 2018-2025, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's imports to Norway by countries, 2018-2025, $ US/t
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, t
    1. 7.2.2.1. Annual dynamics of product's imports to Norway in kind, 2018-2025, t
    2. 7.2.2.2. Dynamics of product's imports in kind to Norway by countries, 2018-2025, t
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.2.3. Imports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Norway in value, 2018-2025, K $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Norway by countries, 2018-2025, K $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's imports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Norway, 2018-2025, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's imports to Norway by countries, 2018-2025, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production water-based acrylic or vinyl paints and varnishes in Norway

In value, 2018-2021, M $ US

Norway's production of water-based acrylic or vinyl paints and varnishes has grown for the third year in a row. In 2021, the output was valued at 247.7 million US dollars, marking a steady increase of 6.9% compared to the previous year. From 2018 to 2021, production rose by 22.7%, with an average annual growth rate of 7.0%.

Annual dynamics of production in Norway in value, 2018-2021, M $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	9.4%	5.0%	6.9%	7.0%

Source: SHEV.io

In kind, 2018-2021, t

After two years of growth, Norway's production volume of water-based acrylic or vinyl paints and varnishes declined. In 2021, 53 111 tonnes were produced, which is 6.7% lower than the year before. Over the period from 2018 to 2021, production increased by 21.3%, with an average annual growth rate of 6.6%. The highest volume was recorded in 2020 at 56 903 tonnes, while the largest year-on-year increase occurred in 2019 at 16.3%.

Annual dynamics of production in Norway in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	16.3%	11.8%	(6.7%)	6.6%

Source: SHEV.io

Exports water-based acrylic or vinyl paints and varnishes from Norway

Exports in kind, t

Norway's exports of water-based acrylic or vinyl paints and varnishes have increased for the third consecutive year. In 2021, exports reached 13 790 tonnes, up by 10.5% compared to the previous year. Between 2018 and 2021, exports grew by 55%, equivalent to an annualized rate of 15.7%.

Annual dynamics of product's exports from Norway in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	15.1%	21.9%	10.5%	15.7%

Source: SHEV.io

From 2018 to 2021, Sweden and Denmark remained the top markets for Norway's exports in volume, together accounting for 88.4% of total flows, with other partners playing a minor role.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Norway in kind, 2018-2021

Source: SHEV.io

Exports in value, K $ US

Norway's exports of water-based acrylic or vinyl paints and varnishes have risen for the third year in a row. In 2021, the export value totaled 39.651 million US dollars, representing a 26.8% increase compared to 2020. Between 2018 and 2021, exports surged by 72.1%, with an annualized growth rate of 19.8%.

Annual dynamics of product's exports from Norway in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	10.5%	22.9%	26.8%	19.8%

Source: SHEV.io

During 2018–2021, Sweden and Denmark continued to be the main buyers of water-based acrylic or vinyl paints and varnishes from Norway, together holding 87.1% of total exports in value terms, while other countries accounted for the remaining share.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Norway in value, 2018-2021

Source: SHEV.io

Imports water-based acrylic or vinyl paints and varnishes to Norway

Imports in kind, t

Norway imported 19 491 tonnes of water-based acrylic or vinyl paints and varnishes in 2021, a moderate decrease of 4.0% compared to 2020. Over the period from 2018 to 2021, imports fell by 9.1%, with an average annual decline of 3.1%. The largest drop was recorded in 2019 at 6.2%, while the highest increase occurred in 2020 at 1.0%.

Annual dynamics of product's imports to Norway in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	(6.2%)	1.0%	(4.0%)	(3.1%)

Source: SHEV.io

Throughout 2018–2021, Sweden dominated Norway's imports of water-based acrylic or vinyl paints and varnishes in volume, capturing 75.6% of total flows, with other countries holding much smaller shares.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Norway in kind, 2018-2021

Source: SHEV.io

Imports in value, K $ US

After two years of decline, Norway's imports of water-based acrylic or vinyl paints and varnishes increased. In 2021, imports stood at 49.616 million US dollars, showing a 15.2% gain year-over-year. From 2018 to 2021, imports rose by 3.2%, with an average annual growth rate of 1.0%. The lowest value was recorded in 2020 at 43.083 million US dollars, while the largest decrease occurred in 2019 at 7.2%.

Annual dynamics of product's imports to Norway in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(7.2%)	(3.4%)	15.2%	1.0%

Source: SHEV.io

In 2018–2021, Sweden, Denmark, and Finland remained the principal suppliers of water-based acrylic or vinyl paints and varnishes to Norway. Sweden accounted for 67.0% of imports in value terms, Denmark for 7.6%, and Finland for 6.3%, together making up 81.0% of total imports in value terms.

Structure of product's imports in value by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Norway in value, 2018-2021

Source: SHEV.io