Tents market in Germany

Earlier Report Observations

The German tents market experienced notable fluctuations between 2018 and 2024. Market volume declined from 30 826 t in 2018 to 27 827 t in 2020, then surged to 45 190 t in 2022, before falling to 36 042 t in 2024. In value terms, the market followed a similar pattern, dropping from $209.7 million in 2018 to $187.7 million in 2020, then rising to $330.9 million in 2022 and decreasing to $219.6 million in 2024.

The market recovery in 2021 and 2022 was driven by a rise in outdoor leisure activities and camping trips in Germany, supported by growing health consciousness and a desire for nature experiences. Increased consumer incomes and demand for tents with advanced materials, such as UV-resistant fabrics and lighter textiles, further stimulated market growth. Ongoing technological advancements, including the integration of IoT features and a focus on sustainability, also contributed to product innovation and market expansion during this period.

Despite the market contraction in 2024, the industry continued to evolve with new product launches like Decathlon's Quechua 2 Seconds Easy tent and the expansion of glamping offerings. Government promotion of adventure and eco-tourism, along with increased use of recyclable and biodegradable materials in tent production, shaped market developments throughout the full period. Major brands such as Jack Wolfskin and Coleman introduced durable and sustainable tent lines, catering to environmentally conscious consumers.

Production tents in Germany

In value, 2017-2020, M $ US

Germany's tent production declined for the second consecutive year. In 2020, output was valued at 121.5 million US dollars, which is 14.3% lower than in 2019. Over the period from 2017 to 2020, production decreased by 11.9%, with an annualized growth rate of 4.1%. The highest value was recorded in 2018 at 163.2 million US dollars, with the largest increase of 18.4% also occurring that year.

Annual dynamics of production in Germany in value, 2017-2020, M $ US

In kind, 2017-2020, t

Germany's tent production declined for the second consecutive year. In 2020, 15,739 tonnes of tents were produced, reflecting a reduction of 20.5% compared to the previous year. Between 2017 and 2020, production decreased by 16.3%, equating to an annualized rate of 5.8%. The maximum volume was recorded in 2018 at 21,585 tonnes, with the largest increase of 14.8% also occurring that year.

Annual dynamics of production in Germany in kind, 2017-2020, t

Exports tents from Germany

Exports in kind, t

After a two-year decline, tent exports from Germany increased. In 2020, exports reached 5,315 tonnes, indicating a strong advance of 20.7% year-over-year. Between 2017 and 2020, exports decreased by 19.4%, equating to an annualized rate of 7.0%. The lowest volume was recorded in 2019 at 4,404 tonnes, with the largest decline of 19.5% also occurring that year.

Annual dynamics of product's exports from Germany in kind, 2017-2020, t

From 2017 to 2020, tent exports from Germany were not concentrated on a few key destinations. The Netherlands accounted for 25.9% of exports in kind, Austria for 8.9%, and Poland for 8.7%, with these three countries jointly representing only 43.5% of total flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Germany in kind, 2017-2020

Exports in value, M $ US

After a two-year reduction, tent exports from Germany increased. In 2020, export volume amounted to 80.3 million US dollars, up by 41.4% from the previous year. Between 2017 and 2020, exports increased by 8.3%, equating to an annualized rate of 2.7%. The lowest value was recorded in 2019 at 56.8 million US dollars, with the largest decline of 18.8% also occurring that year.

Annual dynamics of product's exports from Germany in value, 2017-2020, M $ US

From 2017 to 2020, tents from Germany were traded with many countries. Even the largest destinations—the Netherlands, Switzerland, and Austria—together represented only 42.8% of total exports in value terms.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Germany in value, 2017-2020

Imports tents to Germany

Imports in kind, t

In 2020, tent imports into Germany came to 17,403 tonnes, indicating an uptick of 23.1% compared with 2019. Between 2017 and 2020, imports increased by 29%, equating to an annualized rate of 8.8%. The largest decline was recorded in 2019 at 3.9%.

Annual dynamics of product's imports to Germany in kind, 2017-2020, t

From 2017 to 2020, China was the key supplier of tents to Germany, accounting for 75.8% of total imports in kind, while a diversified group of other countries made up the remainder.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Germany in kind, 2017-2020

Imports in value, M $ US

Germany's tent import volume increased for the third consecutive year. In 2020, imports amounted to 146.5 million US dollars, up by 23.1% compared to the previous year. Over the period from 2017 to 2020, imports increased by 30.7%, with an annualized growth rate of 9.3%.

Annual dynamics of product's imports to Germany in value, 2017-2020, M $ US

From 2017 to 2020, China, with 56.5% of imports in value terms, Bangladesh with 6.1%, and Denmark with 5.6% were the largest suppliers of tents to Germany, together forming 68.2% of total imports in value terms.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Germany in value, 2017-2020