Tea market in Madagascar

Earlier Report Observations

The tea market volume in Madagascar showed considerable variation from 2018 to 2023. It grew to 414 tons in 2019, then fell sharply to 330 tons in 2020 before a steady recovery brought it to 412 tons by 2023. This volatility was primarily driven by fluctuating trade flows, particularly a significant export surge in 2020 that reduced domestic availability.

Domestic production remained remarkably stable throughout the period, hovering between 392 and 395 tons annually. Consequently, changes in import and export volumes were the main determinants of market size, with imports peaking in 2021 and exports experiencing extreme year-to-year swings.

In 2024, the broader market context in Madagascar included a growing wellness and natural products sector, which bolstered demand for items like organic teas. Concurrently, the expansion of e-commerce improved distribution channels for food and beverage products, including tea, while government actions aimed at stabilizing prices for essential goods affected local consumption patterns.

Production tea in Madagascar

In kind, 2017-2020, t

Top producers of tea, 2017-2020

World map of production of tea, 2017-2020

Madagascar's tea production volume declined after two years of growth. In 2019, production reached its peak at 393.0 tonnes. The following year, in 2020, output remained virtually unchanged at 392.7 tonnes. The largest year-on-year increase occurred in 2018, at 0.4%.

Annual dynamics of production in Madagascar in kind, 2017-2020, t

Exports tea from Madagascar

Exports in kind, kg

The market exhibited volatility during the observed period. In 2019, tea deliveries from Madagascar hit their lowest point at 1 526 kg, marking a significant decline of 93.6%. The following year, in 2020, exports surged dramatically to 80 739 kg, representing a 5 189.8% increase compared to 2019. The difference between the peak in 2020 and the trough in 2019 was 53-fold.

Annual dynamics of product's exports from Madagascar in kind, 2017-2020, kg

From 2017 to 2020, Kenya accounted for nearly all of Madagascar's tea exports in volume, with a share of 95.9% of total flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Madagascar in kind, 2017-2020

Exports in value, K $ US

Market performance showed noticeable fluctuations over this period. In 2019, tea shipments from Madagascar abroad reached their minimum value of 11.6 thousand US dollars, reflecting an 81.8% decline. The following year, in 2020, exports rebounded sharply to 69.6 thousand US dollars, up by 499.4% compared to 2019. From the peak in 2017 to the trough in 2019, exports changed by a factor of 8.2.

Annual dynamics of product's exports from Madagascar in value, 2017-2020, K $ US

Over the 2017–2020 period, Kenya remained the dominant partner for Madagascar's tea exports in value terms, holding an 80.7% share of total flows, while other markets formed a long tail.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Madagascar in value, 2017-2020

Imports tea to Madagascar

Imports in kind, kg

Cross-border shipments of tea to Madagascar declined for the second consecutive year. In 2018, imports peaked at 24 156 kg, with the largest increase recorded at 25.6%. By 2020, imports had fallen to {value_last_year} kg, indicating a 21.5% year-on-year decline. Over the entire 2017–2020 period, imports decreased by 7.8%, with a compound annual growth rate of -2.7%.

Annual dynamics of product's imports to Madagascar in kind, 2017-2020, kg

From 2017 to 2020, the largest suppliers of tea to Madagascar in volume were France (52.2% of imports), Europe, not elsewhere specified (13.3% of imports), and South Africa (10.6% of imports), together accounting for 76.1% of total imports.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Madagascar in kind, 2017-2020

Imports in value, K $ US

After two years of gains, foreign tea supplies to Madagascar declined. In 2018, the largest increase was recorded at 21.8%. Imports peaked in 2019 at 120.6 thousand US dollars, but fell sharply in 2020 to 87.7 thousand US dollars, representing a 27.3% decline over the past year.

Annual dynamics of product's imports to Madagascar in value, 2017-2020, K $ US

In the 2017–2020 period, the largest suppliers of tea to Madagascar in value terms were France (55.4% of imports), Italy (7.9% of imports), and South Africa (7.7% of imports), together forming 71.0% of total imports.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Madagascar in value, 2017-2020