Market research

Sunglasses market in Sweden

Release date: Mar 30, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

The Swedish sunglasses market faced initial disruptions in 2020 due to pandemic-related manufacturing and supply chain issues, but a rapid shift towards e-commerce helped sustain consumer access and set the stage for recovery. This digital acceleration, combined with growing consumer awareness of UV protection and fashion trends, fueled a significant volume rebound in 2021, with the market growing to 4.3 million units.

Market growth continued through 2022 and 2023, supported by rising demand for sport and functional sunglasses with polarized lenses, which attracted new consumer segments. The entry of new brands focusing on eco-friendly and locally produced frames expanded product variety, while investments like the capital injection into Vasuma Eyewear strengthened online sales channels, helping volume reach 4.6 million units by 2023.

In 2024, market volume saw a slight decline to 4.3 million units, while the total market value increased to 15.4 million US dollars. This shift reflected stronger consumer preference for premium products, including sport sunglasses featuring advanced technology and sustainable materials, as reported by major players like EssilorLuxottica and Safilo in the designer and luxury segments.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2020-2024
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2020-2024
  2. 4.1.2. In value
    1. 4.1.2.1. Production, 2020-2024
    2. 4.1.2.2. Imports, 2018-2024
    3. 4.1.2.3. Exports, 2018-2024
    4. 4.1.2.4. Market size, 2020-2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Sweden
  1. 5.1.1. In kind, 2020-2024, unit
  2. 5.1.2. In value, 2020-2024, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In kind, 2018-2024, unit
  2. 5.2.2. In value, 2018-2024, K $ US
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, K unit
    1. 6.1.2.1. Annual dynamics of product's exports from Sweden in kind, 2018-2024, K unit
    2. 6.1.2.2. Dynamics of product's exports in kind from Sweden by countries, 2018-2024, K unit
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.1.3. Exports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Sweden in value, 2018-2024, K $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Sweden by countries, 2018-2024, K $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's exports, $ US/unit
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Sweden, 2018-2024, $ US/unit
    2. 6.1.4.2. Dynamics of average price of product's exports from Sweden by countries, 2018-2024, $ US/unit
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, K unit
    1. 6.2.2.1. Annual dynamics of product's exports from Sweden in kind, 2018-2024, K unit
    2. 6.2.2.2. Dynamics of product's exports in kind from Sweden by countries, 2018-2024, K unit
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.2.3. Exports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Sweden in value, 2018-2024, K $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Sweden by countries, 2018-2024, K $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's exports, $ US/unit
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Sweden, 2018-2024, $ US/unit
    2. 6.2.4.2. Dynamics of average price of product's exports from Sweden by countries, 2018-2024, $ US/unit
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, K unit
    1. 7.1.2.1. Annual dynamics of product's imports to Sweden in kind, 2018-2024, K unit
    2. 7.1.2.2. Dynamics of product's imports in kind to Sweden by countries, 2018-2024, K unit
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.1.3. Imports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Sweden in value, 2018-2024, K $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Sweden by countries, 2018-2024, K $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's imports, $ US/unit
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Sweden, 2018-2024, $ US/unit
    2. 7.1.4.2. Dynamics of average price of product's imports to Sweden by countries, 2018-2024, $ US/unit
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, K unit
    1. 7.2.2.1. Annual dynamics of product's imports to Sweden in kind, 2018-2024, K unit
    2. 7.2.2.2. Dynamics of product's imports in kind to Sweden by countries, 2018-2024, K unit
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.2.3. Imports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Sweden in value, 2018-2024, K $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Sweden by countries, 2018-2024, K $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's imports, $ US/unit
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Sweden, 2018-2024, $ US/unit
    2. 7.2.4.2. Dynamics of average price of product's imports to Sweden by countries, 2018-2024, $ US/unit
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K unit
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K unit
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production sunglasses in Sweden

In value, 2017-2020, K $ US

Annual dynamics of production in Sweden in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	n/a	n/a	n/a	-

Source: SHEV.io

In kind, 2017-2020, unit

Annual dynamics of production in Sweden in kind, 2017-2020, unit

Parameter		2018	2019	2020	CAGR
1	Change from last year	n/a	n/a	n/a	-

Source: SHEV.io

Exports sunglasses from Sweden

Exports in kind, K unit

Sweden's sunglasses exports saw a decline in 2020 after two years of growth. Exports reached 1 439 thousand units that year, marking a 10.5% decrease from 2019. Over the 2017-2020 period, exports grew by 2.9%, with an average annual growth rate of 1.0%. The peak volume was recorded in 2019 at 1 608 thousand units, which also saw the largest annual increase of 14.0%.

Annual dynamics of product's exports from Sweden in kind, 2017-2020, K unit

Parameter		2018	2019	2020	CAGR
1	Change from last year	0.9%	14.0%	(10.5%)	1.0%

Source: SHEV.io

From 2017 to 2020, Norway, Finland, and Denmark were the main destinations for Sweden's sunglasses exports by volume. Norway accounted for 28.3% of exports, Finland for 24.3%, and Denmark for 11.0%. Together, these three countries represented 63.6% of Sweden's total sunglasses exports in kind.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Sweden in kind, 2017-2020

Source: SHEV.io

Exports in value, K $ US

Sweden's sunglasses exports in value terms grew for the third consecutive year in 2020, reaching 25 805 thousand US dollars. This represented a modest increase of 8.4% compared to 2019. Over the 2017-2020 period, export value rose by 49.8%, with an average annual growth rate of 14.4%.

Annual dynamics of product's exports from Sweden in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	8.8%	27.0%	8.4%	14.4%

Source: SHEV.io

Between 2017 and 2020, Norway, Finland, and Germany were the key markets for Sweden's sunglasses exports by value, collectively absorbing 68.5% of the total export value.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Sweden in value, 2017-2020

Source: SHEV.io

Imports sunglasses to Sweden

Imports in kind, K unit

Sweden's sunglasses imports by volume declined in 2020 after two years of increase. Imports totaled 5 105 thousand units in 2020, down 24.9% from the previous year. From 2017 to 2020, imports decreased by 16.2%, equivalent to an average annual decline of 5.7%. The highest import volume was recorded in 2019 at 6 794 thousand units, while the largest annual increase occurred in 2018 at 7.0%.

Annual dynamics of product's imports to Sweden in kind, 2017-2020, K unit

Parameter		2018	2019	2020	CAGR
1	Change from last year	7.0%	4.3%	(24.9%)	(5.7%)

Source: SHEV.io

From 2017 to 2020, China dominated Sweden's sunglasses imports by volume, accounting for 70.5% of total imports. All other countries combined made up the remaining share.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Sweden in kind, 2017-2020

Source: SHEV.io

Imports in value, K $ US

In 2020, Sweden's sunglasses imports in value terms amounted to 39 118 thousand US dollars, showing a slight decrease of 4.3% year-on-year. Over the 2017-2020 period, import value increased by 12.7%, with an average annual growth rate of 4.1%. The lowest value was recorded in 2018 at 32 646 thousand US dollars, while the peak was in 2019 at 40 860 thousand US dollars. The largest annual decline occurred in 2018 at 6.0%, and the largest increase was in 2019 at 25.2%.

Annual dynamics of product's imports to Sweden in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(6.0%)	25.2%	(4.3%)	4.1%

Source: SHEV.io

During the 2017-2020 period, China, Germany, and Italy were the primary sources of Sweden's sunglasses imports by value. China accounted for 29.3% of import value, Germany for 15.5%, and Italy for 15.1%. Together, these three countries represented 59.9% of Sweden's total sunglasses import value.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Sweden in value, 2017-2020

Source: SHEV.io