Market research

Sunglasses market in Romania

Release date: Mar 30, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

Following 2018 fashion trends that promoted two-tone frames and bright colors, the Romanian sunglasses market introduced virtual try-on solutions in 2019 to enhance online and offline sales. Market volume stood at 5.8 million pieces that year but dropped to 4.5 million in 2020. By 2021, volume recovered to 5.1 million pieces, aided by hexagonal geometric frames, oversized styles, and growing consumer awareness of UV protection.

In 2022, market volume fell sharply to 3.1 million pieces, while market value increased to $20.4 million, indicating a shift toward higher-priced products. The market then gradually recovered, reaching 4.4 million pieces in 2024, fueled by the growth of the luxury segment, higher disposable incomes, and the expansion of e-commerce with virtual try-on tools.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2019-2024
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2019-2024
  2. 4.1.2. In value
    1. 4.1.2.1. Production, 2019-2024
    2. 4.1.2.2. Imports, 2018-2024
    3. 4.1.2.3. Exports, 2018-2024
    4. 4.1.2.4. Market size, 2019-2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Romania
  1. 5.1.1. In kind, 2019-2024, K unit
  2. 5.1.2. In value, 2019-2024, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In kind, 2018-2024, K unit
  2. 5.2.2. In value, 2018-2024, K $ US
6. Imports
1. 6.1. Imports (Direct Data)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, K unit
    1. 6.1.2.1. Annual dynamics of product's imports to Romania in kind, 2018-2024, K unit
    2. 6.1.2.2. Dynamics of product's imports in kind to Romania by countries, 2018-2024, K unit
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Romania in value, 2018-2024, K $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Romania by countries, 2018-2024, K $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/K unit
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Romania, 2018-2024, $ US/K unit
    2. 6.1.4.2. Dynamics of average price of product's imports to Romania by countries, 2018-2024, $ US/K unit
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, K unit
    1. 6.2.2.1. Annual dynamics of product's imports to Romania in kind, 2018-2024, K unit
    2. 6.2.2.2. Dynamics of product's imports in kind to Romania by countries, 2018-2024, K unit
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Romania in value, 2018-2024, K $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Romania by countries, 2018-2024, K $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/K unit
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Romania, 2018-2024, $ US/K unit
    2. 6.2.4.2. Dynamics of average price of product's imports to Romania by countries, 2018-2024, $ US/K unit
7. Exports
1. 7.1. Exports (Direct Data)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, K unit
    1. 7.1.2.1. Annual dynamics of product's exports from Romania in kind, 2018-2024, K unit
    2. 7.1.2.2. Dynamics of product's exports in kind from Romania by countries, 2018-2024, K unit
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Romania in value, 2018-2024, K $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Romania by countries, 2018-2024, K $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/K unit
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Romania, 2018-2024, $ US/K unit
    2. 7.1.4.2. Dynamics of average price of product's exports from Romania by countries, 2018-2024, $ US/K unit
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, K unit
    1. 7.2.2.1. Annual dynamics of product's exports from Romania in kind, 2018-2024, K unit
    2. 7.2.2.2. Dynamics of product's exports in kind from Romania by countries, 2018-2024, K unit
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Romania in value, 2018-2024, K $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Romania by countries, 2018-2024, K $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/K unit
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Romania, 2018-2024, $ US/K unit
    2. 7.2.4.2. Dynamics of average price of product's exports from Romania by countries, 2018-2024, $ US/K unit
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K unit
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K unit
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production sunglasses in Romania

In value, 2017-2020, K $ US

In 2020, Romania's sunglasses output was valued at 1 709 K $ US, marking a significant 30.0% decrease compared to the previous year.

Annual dynamics of production in Romania in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	n/a	n/a	(30.0%)	-

Source: SHEV.io

In kind, 2017-2020, K unit

Romania produced 402.0 K units of sunglasses in 2020, down 30.1% from 2019.

Annual dynamics of production in Romania in kind, 2017-2020, K unit

Parameter		2018	2019	2020	CAGR
1	Change from last year	n/a	n/a	(30.1%)	-

Source: SHEV.io

Exports sunglasses from Romania

Exports in kind, K unit

The market showed notable volatility during this period. Export volumes reached their lowest point in 2017 and peaked in 2019, with a 6.9-fold difference between these years. In 2020, Romania exported 897 K units of sunglasses, representing a substantial 25.0% decline from 2019. The highest volume was recorded in 2019 at 1 196 K units, while the largest year-over-year increase occurred in 2018 at 235.9%.

Annual dynamics of product's exports from Romania in kind, 2017-2020, K unit

Parameter		2018	2019	2020	CAGR
1	Change from last year	235.9%	106.4%	(25.0%)	73.3%

Source: SHEV.io

From 2017 to 2020, France, Hungary, and Moldova were the three main markets for Romania's sunglasses exports in kind, collectively accounting for 64.8% of the total.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Romania in kind, 2017-2020

Source: SHEV.io

Exports in value, K $ US

Market behavior was volatile during these years. Export values bottomed out in 2017 and peaked in 2019, with a fourfold difference between the high and low points. In 2020, Romania exported 3 966 K $ US worth of sunglasses, showing a significant 15.1% reduction from the previous year. The maximum value was recorded in 2019 at 4 669 K $ US, and the largest increase occurred in 2019 at 146.4%.

Annual dynamics of product's exports from Romania in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	63.0%	146.4%	(15.1%)	50.5%

Source: SHEV.io

Between 2017 and 2020, France (34.7% of exports in value terms), Bulgaria (10.6%), and the United States (5.9%) accounted for the largest shares of Romania's sunglasses exports by value, together making up 51.1% of total flows.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Romania in value, 2017-2020

Source: SHEV.io

Imports sunglasses to Romania

Imports in kind, K unit

After increasing for two consecutive years, Romania's sunglasses import volumes declined. In 2020, the country imported 4 988 K units, down 22.2% from the previous year. Over the 2017-2020 period, imports grew by 12.3%, with a compound annual growth rate of 4.0%. The highest volume was recorded in 2019 at 6 411 K units, and the largest year-over-year increase occurred in 2019 at 34.1%.

Annual dynamics of product's imports to Romania in kind, 2017-2020, K unit

Parameter		2018	2019	2020	CAGR
1	Change from last year	7.7%	34.1%	(22.2%)	4.0%

Source: SHEV.io

From 2017 to 2020, China (36.0% of imports in kind), Bulgaria (13.0%), and Germany (12.3%) were the leading sources for Romania's sunglasses imports in kind, together representing 61.3% of total flows.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Romania in kind, 2017-2020

Source: SHEV.io

Imports in value, K $ US

Following a two-year upward trend, Romania's sunglasses imports from abroad declined. In 2020, imports totaled 15 140 K $ US, reflecting a sharp 21.4% year-over-year drop. Between 2017 and 2020, imports increased by 14%, equivalent to an annualized rate of 4.5%. The maximum value was recorded in 2019 at 19 259 K $ US, while the largest increase occurred in 2018 at 21.1%.

Annual dynamics of product's imports to Romania in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	21.1%	19.7%	(21.4%)	4.5%

Source: SHEV.io

During the 2017-2020 period, Italy (32.0% of imports in value terms), Germany (16.1%), and Croatia (10.0%) were the primary suppliers of sunglasses to Romania, jointly accounting for 58.1% of total imports by value.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Romania in value, 2017-2020

Source: SHEV.io