Strawberries market in Eastern Asia, 2026

Earlier Report Observations

The fresh strawberries market in Eastern Asia expanded steadily from 3.4 million tons in 2018 to over 4.5 million tons in 2023, driven primarily by continuous growth in cultivation area and the adoption of more efficient production methods. Mechanization and smart farming technologies increased yields, while the introduction of improved domestic varieties, such as Ning Yu and White Princess, enhanced crop resilience and output.

Rising consumer demand supported this growth, fueled by a shift toward higher-quality and organic produce. Health and food safety awareness boosted the organic strawberry segment, and stronger branding with youthful packaging design turned strawberries into a popular 'internet-famous' item, broadening their consumer base.

Although climate anomalies, particularly autumn high temperatures, occasionally delayed harvests and caused price volatility, the overall market volume continued its upward trend. The industry further consolidated through value-chain development, including processing, agritourism, and geographical indication protection, creating a more diversified and resilient sector.

Production strawberries in Eastern Asia

In kind, 2017-2020, K t

Top producers of strawberries, 2017-2020

World map of production of strawberries, 2017-2020

Eastern Asia's strawberry production has grown for the third year in a row. In 2020, the region produced 3 771 thousand tonnes of strawberries, marking a modest year-over-year increase of 2.6%. From 2017 to 2020, production rose by 17%, with an average annual growth rate of 5.4%.

Annual dynamics of production in Eastern Asia in kind, 2017-2020, K t

In value, 2017-2020, M $ US

Eastern Asia's strawberry production value has declined for the second consecutive year. In 2020, the output was valued at 39 456 million US dollars, showing a slight reduction of 1.3% compared to the previous year. Over the period from 2017 to 2020, production value decreased by 2.1%, with a compound annual growth rate of 0.7%. The peak value was recorded in 2018 at 47 012 million US dollars. The largest decline occurred in 2019, dropping by 15.0%, while the largest increase was in 2018, rising by 16.6%.

Annual dynamics of production in Eastern Asia in value, 2017-2020, M $ US

Exports strawberries from Eastern Asia

Exports in kind, t

The market exhibited volatility during the observed period. Exports reached their lowest point in 2017 and peaked in 2020, with a 2.1-fold difference between these years. In 2020, strawberry exports from Eastern Asia totaled 19 041 tonnes, reflecting a dramatic year-over-year increase of 64.4%. The largest decline was recorded in 2019, falling by 26.2%, while the largest increase occurred in 2018, surging by 70.9%.

Annual dynamics of product's exports from Eastern Asia in kind, 2017-2020, t

From 2017 to 2020, Vietnam, Russia, and Singapore were the largest buyers of strawberries from Eastern Asia in terms of volume. Vietnam accounted for 21.9% of exports, Russia for 19.6%, and Singapore for 14.2%, together making up 55.7% of total exports in kind.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Eastern Asia in kind, 2017-2020

Exports in value, M $ US

Eastern Asia's strawberry export value has increased for the third consecutive year. In 2020, exports amounted to 93.1 million US dollars, representing a substantial uptick of 16.2% compared to the prior year. From 2017 to 2020, export value grew by 44%, with an average annual growth rate of 12.9%.

Annual dynamics of product's exports from Eastern Asia in value, 2017-2020, M $ US

Between 2017 and 2020, strawberry exports from Eastern Asia in value terms were spread across a wide range of markets. Singapore led with 18.1% of exports, followed by Vietnam at 12.1%, and Thailand at 9.8%. Together, these three countries accounted for 40.0% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Eastern Asia in value, 2017-2020

Imports strawberries to Eastern Asia

Imports in kind, t

In 2020, strawberry imports into Eastern Asia reached 18 525 tonnes, showing a gradual year-over-year gain of 7.4%. From 2017 to 2020, imports increased by 6%, equating to an annualized rate of 2.0%. The lowest volume was recorded in 2019 at 17 253 tonnes, with the largest decline that year at 5.0%.

Annual dynamics of product's imports to Eastern Asia in kind, 2017-2020, t

From 2017 to 2020, the United States, Chile, and Mexico were the top suppliers of strawberries to Eastern Asia in terms of volume. The United States dominated with 51.6% of imports, followed by Chile at 3.9%, and Mexico at 2.9%. Collectively, they accounted for 58.4% of total imports in kind.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Eastern Asia in kind, 2017-2020

Imports in value, M $ US

In 2020, strawberry imports into Eastern Asia were valued at 103.6 million US dollars, indicating a robust increase of 10.1% compared to the previous year. Between 2017 and 2020, import value rose by 10.3%, with an annualized rate of 3.3%. The largest decline occurred in 2019, dropping by 5.0%.

Annual dynamics of product's imports to Eastern Asia in value, 2017-2020, M $ US

Throughout 2017 to 2020, the United States, the Netherlands, and Mexico remained the key partners for strawberry imports into Eastern Asia in value terms. The United States held 48.2% of imports, the Netherlands 4.0%, and Mexico 3.1%. Together, they accounted for 55.3% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Eastern Asia in value, 2017-2020