Sparkling wine market in Germany

Earlier Report Observations

The German sparkling wine market volume contracted from 306.3 million liters in 2019 to 279.2 million liters in 2022. This decline was accentuated by rising costs and inflationary pressures, which weighed on the industry in 2022. The market's structure had been reshaped earlier by the 2018 merger between Henkell and Freixenet, consolidating the leading player under the Oetker Group.

Market volume rebounded to 299.8 million liters in 2023, supported by resilient demand and a growing consumer shift towards non-alcoholic sparkling wines, which saw sustained expansion. However, volume dipped again to 285.7 million liters in 2024, reflecting a longer-term trend of declining total sparkling wine consumption in Germany, despite rising popularity of premium segments, rosé varieties, and alcohol-free options.

In value terms, the market showed more stability, with growth to $1.21 billion in 2023 and $1.23 billion in 2024, driven by the consumer trend towards higher-quality, premium sparkling wines that command higher prices.

Production sparkling wine in Germany

In value, 2017-2020, M $ US

In 2020, Germany's sparkling wine output was valued at 896.3 million US dollars, marking a 2.9% decrease compared to the previous year.

Annual dynamics of production in Germany in value, 2017-2020, M $ US

In kind, 2017-2020, M l

Germany produced 260.0 million liters of sparkling wine in 2020, which represents a 3.7% decline from 2019.

Annual dynamics of production in Germany in kind, 2017-2020, M l

Exports sparkling wine from Germany

Exports in kind, K l

Germany's sparkling wine exports declined for the second consecutive year. In 2020, exports totaled 27 600 thousand liters, an 11.2% decrease from 2019. Over the period from 2017 to 2020, exports fell by 11.3%, with a compound annual growth rate of 3.9%. The highest export volume was recorded in 2018 at 31 912 thousand liters, which also saw the largest increase of 2.6%.

Annual dynamics of product's exports from Germany in kind, 2017-2020, K l

From 2017 to 2020, Germany exported sparkling wine to numerous countries. Even the top destinations—Austria, France, and Czechia—collectively accounted for only 44.3% of total export volume.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Germany in kind, 2017-2020

Exports in value, M $ US

Germany's sparkling wine exports in value terms declined for the second year in a row. In 2020, exports amounted to 101.2 million US dollars, reflecting a 25.3% contraction compared to 2019. Between 2017 and 2020, exports decreased by 24.4%, with a compound annual growth rate of 8.9%. The peak value was reached in 2018 at 152.1 million US dollars, which also experienced the largest increase of 13.6%.

Annual dynamics of product's exports from Germany in value, 2017-2020, M $ US

During 2017–2020, Germany's export partners in value terms were diverse. Austria, Norway, and the Netherlands together made up just 26.5% of total export value, with Austria contributing 13.5%, Norway 6.5%, and the Netherlands 6.4%. The remaining 73.5% was distributed across many other countries.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Germany in value, 2017-2020

Imports sparkling wine to Germany

Imports in kind, K l

Germany's sparkling wine import volume declined for the third consecutive year. In 2020, imports reached 63 019 thousand liters, down 6.6% from 2019. Between 2017 and 2020, imports decreased by 13.1%, equating to an annualized rate of 4.6%.

Annual dynamics of product's imports to Germany in kind, 2017-2020, K l

From 2017 to 2020, Spain, Italy, and France were the primary suppliers of sparkling wine to Germany. Spain accounted for 34.1% of import volume, Italy for 32.0%, and France for 32.0%, together representing 98.1% of total imports in kind.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Germany in kind, 2017-2020

Imports in value, M $ US

Germany's sparkling wine import value declined for the second consecutive year. In 2020, imports totaled 502.6 million US dollars, a 5.8% drop from the prior year. Between 2017 and 2020, imports decreased by 8.3%, with an annualized rate of 2.8%. The highest value was recorded in 2018 at 502.6 million US dollars, which saw the largest increase of 5.4%. The largest decline occurred in 2019, with a 7.6% decrease.

Annual dynamics of product's imports to Germany in value, 2017-2020, M $ US

Over the period 2017–2020, France and Italy dominated Germany's sparkling wine imports in value terms, jointly accounting for 83.2% of total flows. The remaining share was distributed among other markets.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Germany in value, 2017-2020