Snow skis market in Austria

Earlier Report Observations

The Austrian snow ski market showed considerable fluctuation between 2018 and 2024. Production reached a high of 2.28 million pairs in 2019 before plunging to 1.56 million pairs in 2020, a drop largely driven by the COVID-19 pandemic, which triggered widespread retail closures and disrupted manufacturing and supply chains. Market volume mirrored this contraction, falling from 1.21 million pairs in 2018 to 846,000 pairs in 2020.

A partial recovery followed in 2022, with production rising to 2.16 million pairs and market volume to 1.12 million pairs. This rebound was facilitated by the accelerated adoption of e-commerce, which helped compensate for the ongoing closure of brick-and-mortar stores. However, the market softened again by 2024, with production declining to 1.65 million pairs and market volume to 1.04 million pairs, trends consistent with continued retail consolidation and a persistent consumer shift toward online purchasing channels.

The period was marked by transformative retail trends, including the strong growth of online sales and evolving consumer behavior, which reshaped the distribution landscape for snow skis in Austria.

Production snow skis in Austria

In value, 2017-2020, M $ US

Austria's snow ski production experienced a decline after two years of growth. In 2019, output reached its peak at 330.4 million US dollars, but by 2020 it had fallen to 247.9 million US dollars, marking a 25.0% decrease from the previous year. Over the period from 2017 to 2020, production decreased by 4.3%, which translates to an annualized rate of 1.5%. The largest year-on-year increase occurred in 2018, with a rise of 22.8%.

Annual dynamics of production in Austria in value, 2017-2020, M $ US

In kind, 2017-2020, K 2u

Austria's snow ski production volume declined following two years of gains. In 2019, production peaked at 2 283 thousand units, but in 2020 it dropped sharply to 1 558 thousand units, reflecting a dramatic 31.8% year-on-year fall. From 2017 to 2020, production decreased by 24.5%, with a compound annual growth rate of -8.9%. The largest increase was recorded in 2019, at 6.6%.

Annual dynamics of production in Austria in kind, 2017-2020, K 2u

Exports snow skis from Austria

Exports in kind, K 2u

In 2020, Austria's snow ski exports amounted to 1 575 thousand units, down by 34.5% compared to the previous year. Exports peaked in 2019 at 2 406 thousand units. Over the period from 2017 to 2020, exports decreased by 28.5%, with a compound annual growth rate of -10.6%. The largest increase occurred in 2019, with a rise of 14.2%.

Annual dynamics of product's exports from Austria in kind, 2017-2020, K 2u

From 2017 to 2020, the partner structure for Austria's snow ski exports in kind was fragmented. Italy accounted for 16.9% of exports, the United States for 13.1%, and Germany for 11.8%. Together, these three countries made up only 41.8% of total export flows, with no single country holding a dominant share.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Austria in kind, 2017-2020

Exports in value, M $ US

Austria's snow ski exports declined after two years of growth. In 2019, exports reached their highest value at 369.7 million US dollars, but by 2020 they had fallen to 272.5 million US dollars, reflecting a steep reduction of 26.3% from the previous year. Between 2017 and 2020, exports decreased by 12.1%, equating to an annualized rate of 4.2%. The largest increase was recorded in 2018, at 9.5%.

Annual dynamics of product's exports from Austria in value, 2017-2020, M $ US

From 2017 to 2020, the partner landscape for Austria's snow ski exports in value terms was wide. Italy contributed 16.9% of export value, the United States 13.2%, and Germany 11.7%. Combined, these three countries accounted for only 41.8% of total flows, while the remaining 58.2% was distributed among many other countries.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Austria in value, 2017-2020

Imports snow skis to Austria

Imports in kind, K 2u

Austria's imports of snow skis in kind declined for the second consecutive year. In 2018, imports peaked at 1 178 thousand units, but by 2020 they had decreased to 863 thousand units, reflecting a steep 26.3% drop compared to 2019. Between 2017 and 2020, imports decreased by 22.3%, with an annualized rate of 8.1%. The largest increase occurred in 2018, at 6.0%.

Annual dynamics of product's imports to Austria in kind, 2017-2020, K 2u

From 2017 to 2020, Bulgaria, Ukraine, and Czechia were the main suppliers of snow skis to Austria in kind. Bulgaria accounted for 28.7% of imports, Ukraine for 27.7%, and Czechia for 23.1%. Together, these three countries comprised 79.5% of total imports in kind.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Austria in kind, 2017-2020

Imports in value, M $ US

Austria's imports of snow skis in value terms declined in 2020, totaling 180.3 million US dollars, down by 21.8% year-over-year from the 2019 peak. Over the period from 2017 to 2020, imports decreased by 9.5%, with a compound annual growth rate of -3.3%. The largest increase was recorded in 2018, at 15.8%.

Annual dynamics of product's imports to Austria in value, 2017-2020, M $ US

Throughout 2017 to 2020, Bulgaria, Ukraine, and Czechia remained the key partners for Austria's snow ski imports in value terms. Bulgaria accounted for 28.7% of import value, Ukraine for 27.6%, and Czechia for 23.2%. Together, these three countries made up 79.5% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Austria in value, 2017-2020