Ski bindings and poles market in Austria

Earlier Report Observations

The Austrian ski bindings market experienced significant volatility from 2018 to 2024. Starting at 193.8 million USD in 2018, the market was supported by the industry's broad targeting of all ski segments and continuous innovation in bindings. However, the market volume sharply contracted to 87.1 million USD in 2019. A recovery began in 2020, reaching 106.7 million USD, and continued through 2022, when the market size grew to 159.8 million USD. This growth in 2022 was facilitated by the updated ÖNORM ISO 11088 and ISO 13993 standards, which enhanced safety and compatibility for ski bindings and rental procedures, boosting consumer confidence. Simultaneously, increasing consumer interest in sustainable and technologically advanced products contributed to market expansion.

After peaking in 2022, the market declined to 126.0 million USD in 2023 and further to 119.3 million USD in 2024. During this period, manufacturers introduced more sustainable bindings made from recyclable materials and invested in technological innovations, responding to a global trend where over half of European skiers preferred eco-friendly equipment. Additionally, the nationwide binding inspection initiative and the ongoing application of updated safety standards aimed to maintain product quality. Market trends also shifted towards lightweight, multifunctional touring and hybrid bindings, catering to the growing backcountry ski segment.

Production ski bindings and poles in Austria

In value, 2017-2020, M $ US

Austrian production of ski bindings and poles declined for the second year in a row. In 2020, output was valued at 135.8 million US dollars, down 2.9% from the previous year. Production peaked in 2018 at 230.6 million US dollars, which represented a 21.1% increase that year. However, it fell sharply by 39.3% in 2019. Overall, between 2017 and 2020, production decreased by 28.7%, averaging an annual decline of 10.7%.

Annual dynamics of production in Austria in value, 2017-2020, M $ US

Exports ski bindings and poles from Austria

Exports in kind, t

After rising for two years, Austria's exports of ski bindings and poles by volume declined. In 2020, exports totaled 4,052 tonnes, a 40.0% drop compared to 2019. Exports reached their highest point in 2019 at 6,748 tonnes, which was a 22.8% increase that year. From 2017 to 2020, exports decreased by 23.1%, with an average annual decline of 8.4%.

Annual dynamics of product's exports from Austria in kind, 2017-2020, t

From 2017 to 2020, Austria's exports of ski bindings and poles by volume were highly diversified. The top three destinations—Italy (13.6% of exports), the United States (12.8%), and Czechia (9.5%)—accounted for only 35.9% of total exports. The remaining 64.1% was spread across a wide range of smaller markets.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Austria in kind, 2017-2020

Exports in value, M $ US

Following a two-year increase, the value of Austria's ski bindings and poles exports declined. In 2020, exports amounted to 116.1 million US dollars, a sharp decrease of 30.4% from 2019. The peak was in 2019 at 166.8 million US dollars, after a 16.7% rise in 2018. Between 2017 and 2020, exports fell by 8.7%, with an average annual decline of 3.0%.

Annual dynamics of product's exports from Austria in value, 2017-2020, M $ US

Between 2017 and 2020, the United States (14.3% of export value), Germany (12.5%), and Italy (10.2%) were the largest buyers of Austrian ski bindings and poles by value. Together, they accounted for 37.0% of total exports, while a diverse group of smaller partners made up the rest.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Austria in value, 2017-2020

Imports ski bindings and poles to Austria

Imports in kind, t

After two years of growth, Austria's imports of ski bindings and poles by volume declined. In 2020, imports stood at 3,743 tonnes, down 38.5% year-over-year. Imports peaked in 2019 at 6,083 tonnes, following an 18.6% increase in 2018. Over the 2017-2020 period, imports decreased by 17.5%, with an average annual decline of 6.2%.

Annual dynamics of product's imports to Austria in kind, 2017-2020, t

From 2017 to 2020, Romania, Czechia, and China were the dominant sources for Austria's imports of ski bindings and poles by volume, together accounting for 78.5% of total imports.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Austria in kind, 2017-2020

Imports in value, M $ US

Following a two-year increase, the value of Austria's ski bindings and poles imports declined. In 2020, imports reached 86.9 million US dollars, a significant 23.8% drop from 2019. The highest value was recorded in 2019 at 114.0 million US dollars, after a 29.2% rise in 2018.

Annual dynamics of product's imports to Austria in value, 2017-2020, M $ US

Between 2017 and 2020, Romania (41.4% of import value), Czechia (13.6%), and China (13.5%) were the main sources for Austria's ski bindings and poles imports by value. Together, they accounted for 68.5% of total imports.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Austria in value, 2017-2020