Rusks, toasted bread and similar toasted products market in Portugal

Earlier Report Observations

From 2018, the Portuguese market for rusks and toasted bread was shaped by a consumer shift toward healthier and more natural products, with demand for convenience formats and private-label offerings. The COVID-19 pandemic in 2020 accelerated interest in home baking and artisanal items, including sourdough, which contributed to market growth. This was reinforced in 2021 by product innovations such as launches with functional ingredients like flaxseed and hemp, alongside rising demand for gluten-free options.

In 2022, inflation and soaring energy prices—aggravated by the Russia-Ukraine war—drove up production costs and final prices, while consumers increasingly turned to private-label brands and promotions to manage budgets. This inflationary environment propelled the market's monetary value sharply upward, a trend that continued into 2023. However, 2024 saw a contraction in market size, indicating a correction after the earlier price surges.

Production rusks, toasted bread and similar toasted products in Portugal

In value, 2018-2021, K $ US

In 2021, Portugal's production of rusks, toasted bread, and similar toasted products was valued at 46 252 thousand US dollars, marking a modest 3.6% decline compared to 2020. Looking at the period from 2018 to 2021, production grew by 23.7%, with an average annual growth rate of 7.3%. The lowest value was recorded in 2019 at 35 104 thousand US dollars, while the peak occurred in 2020 at 47 970 thousand US dollars. The most significant decrease was in 2019 at 6.1%, and the largest increase was in 2020 at 36.7%.

Annual dynamics of production in Portugal in value, 2018-2021, K $ US

In kind, 2018-2021, t

In 2021, Portugal produced 16 506 tonnes of rusks, toasted bread, and similar toasted products, representing a 14.1% decrease from 2020. Over the 2018-2021 period, production rose by 31%, translating to an annualized growth rate of 9.4%. The minimum output was in 2019 at 12 286 tonnes, and the maximum was in 2020 at 19 218 tonnes. The most substantial increase occurred in 2020, with a jump of 56.4%.

Annual dynamics of production in Portugal in kind, 2018-2021, t

Exports rusks, toasted bread and similar toasted products from Portugal

Exports in kind, t

Export volumes showed notable fluctuations during this period. The lowest exports were recorded in 2019 at 8 279 tonnes, while the highest were in 2020 at 14 299 tonnes, resulting in a 1.7-fold difference between these years. In 2021, Portugal's exports of rusks, toasted bread, and similar toasted products stood at 12 907 tonnes, reflecting a measured 9.7% decline from the previous year. The largest decrease was in 2019 at 9.7%, and the most significant increase was in 2020 at 72.7%.

Annual dynamics of product's exports from Portugal in kind, 2018-2021, t

From 2018 to 2021, the main buyers of Portugal's rusks, toasted bread, and similar toasted products by volume were Spain, accounting for 55.6% of exports, France at 20.7%, and Poland at 4.2%. Together, these three countries comprised 80.5% of total export volumes.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Portugal in kind, 2018-2021

Exports in value, K $ US

In 2021, Portugal's exports of rusks, toasted bread, and similar toasted products totaled 32 919 thousand US dollars, indicating a 6.8% drop compared to 2020. Between 2018 and 2021, exports increased by 23.9%, with an annualized growth rate of 7.4%. The minimum value was in 2019 at 23 780 thousand US dollars, and the maximum was in 2020 at 35 330 thousand US dollars. The largest decline occurred in 2019 at 10.5%, while the biggest increase was in 2020 at 48.6%.

Annual dynamics of product's exports from Portugal in value, 2018-2021, K $ US

Throughout 2018-2021, the primary markets for Portugal's exports of rusks, toasted bread, and similar toasted products by value were Spain, representing 54.8% of exports, France at 19.0%, and the United States at 4.1%. Collectively, these three countries accounted for 77.9% of total export value.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Portugal in value, 2018-2021

Imports rusks, toasted bread and similar toasted products to Portugal

Imports in kind, t

In 2021, Portugal's imports of rusks, toasted bread, and similar toasted products amounted to 2 296 tonnes, down by 58.4% from 2020. Over the 2018-2021 period, imports decreased by 61.1%, with an average annual decline of 27.0%. The largest increase was recorded in 2020 at 6.5%.

Annual dynamics of product's imports to Portugal in kind, 2018-2021, t

From 2018 to 2021, the main sources of Portugal's imports by volume were Spain, contributing 54.4% of imports, Italy at 24.1%, and the Netherlands at 13.6%. Together, these three countries made up 92.1% of total import volumes.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Portugal in kind, 2018-2021

Imports in value, K $ US

Portugal's imports of rusks, toasted bread, and similar toasted products grew for the second consecutive year in 2021, reaching a value of {value_last_year} thousand US dollars, which represents an 11.0% year-over-year gain. Over the 2018-2021 period, imports increased by 6.3%, with an average annual growth rate of 2.1%. The lowest value was in 2019 at 10 979 thousand US dollars. The most significant decline occurred in 2019 at 15.9%, while the largest increase was in 2020 at 13.8%.

Annual dynamics of product's imports to Portugal in value, 2018-2021, K $ US

In 2018-2021, the leading sources for Portugal's imports of rusks, toasted bread, and similar toasted products by value were Spain, accounting for 41.5% of imports, the Netherlands at 26.3%, and Italy at 24.3%. These three countries jointly represented 92.1% of total import value.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Portugal in value, 2018-2021