Prepared baking powders market in Bulgaria

Earlier Report Observations

The market for prepared baking powders in Bulgaria experienced volume fluctuations between 2018 and 2024, starting from 1 448 t in 2018. The initial period was marked by market recovery after a previous decline, supported by a trend toward more home cooking spurred by digital media offering recipes and ideas. This increased demand for convenient solutions like baking powders.

Market volume stabilized around 1 370–1 375 t from 2019 to 2021, then dipped in 2022 before rising to 1 447 t in 2023. The growth in 2023 was underpinned by the continued consumer preference for convenience and healthy products, as well as the introduction of new product varieties such as low-sodium mixes targeting health-conscious consumers. Additionally, the expansion of farmer's markets offering dried herbs and spices stimulated local production and diversity.

In 2024, market volume eased to 1 397 t despite a 20% increase in online food shopping and greater consumer willingness to pay premium prices for socially responsible products. The growing digitalization and use of AI shopping assistants are changing how consumers access and choose baking powders, though these factors did not prevent a slight contraction in total volume.

Production prepared baking powders in Bulgaria

In value, 2017-2020, K $ US

After two consecutive years of decline, Bulgaria's production of prepared baking powders in monetary terms showed an increase. In 2020, output reached 2 892 thousand US dollars, marking a gradual year-on-year gain of 5.5%. Over the period from 2017 to 2020, production decreased by 48%, with a compound annual growth rate of -19.6%. The lowest value was recorded in 2019 at 2 742 thousand US dollars, while the largest decline occurred in 2018 with a drop of 49.4%.

Annual dynamics of production in Bulgaria in value, 2017-2020, K $ US

In kind, 2017-2020, t

Bulgaria's production volume of prepared baking powders declined for the third consecutive year. In 2020, the country produced 1 312 tonnes, representing a slight decrease of 0.6% compared to the previous year. From 2017 to 2020, production fell by 40.7%, with a compound annual growth rate of -16.0%.

Annual dynamics of production in Bulgaria in kind, 2017-2020, t

Exports prepared baking powders from Bulgaria

Exports in kind, kg

Bulgaria's exports of prepared baking powders in volume terms declined for the second consecutive year. In 2020, the country exported 11 499 kilograms, which was a 20.4% decrease compared to 2019. Between 2017 and 2020, exports decreased by 19.6%, equating to an annualized rate of -7.0%. The highest volume was recorded in 2018 at 20 844 kilograms, with the largest decline occurring in 2019 at 30.7% and the largest increase in 2018 at 45.8%.

Annual dynamics of product's exports from Bulgaria in kind, 2017-2020, kg

From 2017 to 2020, Greece, Germany, and Albania were the main markets for Bulgaria's prepared baking powder exports in volume terms. Greece accounted for 37.2% of exports, Germany for 17.6%, and Albania for 16.0%. Together, these three countries represented 70.8% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Bulgaria in kind, 2017-2020

Exports in value, K $ US

Bulgaria's exports of prepared baking powders in value terms increased in 2020, reaching 49.0 thousand US dollars, which was a 29.6% rise compared to 2019. Between 2017 and 2020, exports grew by 75.8%, with an annualized rate of 20.7%. The largest decline was recorded in 2019 at 14.2%, while the largest increase occurred in 2018 at 58.1%.

Annual dynamics of product's exports from Bulgaria in value, 2017-2020, K $ US

In the period from 2017 to 2020, Germany, Greece, and North Macedonia led the structure of Bulgaria's prepared baking powder exports in value terms. Germany accounted for 26.2% of exports, Greece for 20.9%, and North Macedonia for 14.5%. Collectively, these three markets represented 61.6% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Bulgaria in value, 2017-2020

Imports prepared baking powders to Bulgaria

Imports in kind, kg

Bulgaria's imports of prepared baking powders in volume terms increased for the third consecutive year. In 2020, the country imported 73 962 kilograms, reflecting a robust rise of 24.2% compared to the previous year. Over the period from 2017 to 2020, imports grew by 61.7%, with a compound annual growth rate of 17.4%.

Annual dynamics of product's imports to Bulgaria in kind, 2017-2020, kg

From 2017 to 2020, Germany, Greece, and Sweden were the key partners for Bulgaria's prepared baking powder imports in volume terms. Germany accounted for 45.1% of imports, Greece for 23.7%, and Sweden for 14.6%. Together, these three countries represented 83.4% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Bulgaria in kind, 2017-2020

Imports in value, K $ US

Bulgaria's imports of prepared baking powders in value terms increased for the third consecutive year. In 2020, imports stood at 205.3 thousand US dollars, reflecting a sharp gain of 36.2% compared to the previous year. Between 2017 and 2020, imports grew by 99%, equating to an annualized rate of 25.8%.

Annual dynamics of product's imports to Bulgaria in value, 2017-2020, K $ US

Over the period from 2017 to 2020, Germany, Sweden, and Greece were the main markets for Bulgaria's prepared baking powder imports in value terms. Germany accounted for 35.7% of imports, Sweden for 23.5%, and Greece for 19.3%. Collectively, these three countries represented 78.6% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Bulgaria in value, 2017-2020