Poultry meat and offal market in Australia

Earlier Report Observations

From 2018 to 2023, Australian poultry production grew from 2 500 K t to 2 899 K t, with market volume increasing from 2 466 K t to 2 852 K t. This expansion was supported by strict biosecurity restrictions that limited imports of fresh and frozen poultry meat, shielding domestic producers from disease risks and fostering local output. Private equity investment in poultry companies and the expansion of poultry farming capacity in 2021 directly contributed to higher production volumes to meet rising consumption.

Changing consumer habits further propelled the market. The growing importance of frozen meat for its extended shelf life and convenience, coupled with the expansion of online food delivery services, made poultry products more accessible and encouraged consumption outside traditional retail. In 2023, the launch of new marinated and ready-to-cook duck products by Luv-a-Duck catered to gourmet poultry consumers, adding variety and stimulating demand within the segment.

Sustainability and ethical sourcing emerged as significant market influences. Producers increasingly adopted sustainable farming practices, while major grocery retailers committed to phasing out battery cages from their supply chains by 2025, raising animal welfare standards. These shifts aligned with evolving consumer expectations for quality and environmental responsibility, shaping industry practices during the period.

Production poultry meat and offal in Australia

In kind, 2018-2021, K t

From 2018 to 2021, Australia ranked 26th globally in poultry meat and offal production.

Top producers of poultry meat and offal, 2018-2021

World map of production of poultry meat and offal, 2018-2021

Australia's poultry meat and offal production grew for the third year in a row. In 2021, the country produced 2 749 thousand tonnes, marking a 5.1% increase from the previous year. Over the 2018-2021 period, production rose by 10%, with an average annual growth rate of 3.2%.

Annual dynamics of production in Australia in kind, 2018-2021, K t

In value, 2018-2021, M $ US

The value of Australia's poultry meat and offal production increased for the second consecutive year. In 2021, output was valued at 4 117 million US dollars, showing a modest 5.0% year-on-year rise. From 2018 to 2021, production value grew by 24.2%, with a compound annual growth rate of 7.5%. The lowest value was recorded in 2019 at 3 178 million US dollars, which saw the largest decline of 4.1%. In contrast, 2020 experienced the largest increase at 23.4%.

Annual dynamics of production in Australia in value, 2018-2021, M $ US

Exports poultry meat and offal from Australia

Exports in kind, t

In 2021, Australia's cross-border shipments of poultry meat and offal totaled 44 258 tonnes, a 20.0% increase from 2020. Over the 2018-2021 period, exports grew by 22.4%, with an average annual growth rate of 7.0%. The largest decline occurred in 2020 at 1.6%.

Annual dynamics of product's exports from Australia in kind, 2018-2021, t

From 2018 to 2021, the three largest markets for Australia's poultry meat and offal exports in volume were Papua New Guinea, Solomon Islands, and Hong Kong, together accounting for 59.7% of total flows.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Australia in kind, 2018-2021

Exports in value, K $ US

Australia's poultry meat and offal exports in value terms increased for the second year in a row. In 2021, exports amounted to 66 276 thousand US dollars, reflecting a strong 19.9% improvement from 2020. Over the 2018-2021 period, export value rose by 38.3%, with a compound annual growth rate of 11.4%. The minimum value was recorded in 2019 at 47 184 thousand US dollars, which saw the largest decline of 1.5%.

Annual dynamics of product's exports from Australia in value, 2018-2021, K $ US

Throughout 2018-2021, Papua New Guinea (32.4% of export value), Solomon Islands (12.5%), and Hong Kong (12.3%) remained the key destinations for Australia's poultry meat and offal exports in value, together making up 57.1% of total flows.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Australia in value, 2018-2021

Imports poultry meat and offal to Australia

Imports in kind, t

Australia's poultry meat and offal imports declined for the third consecutive year. In 2021, the country imported a total of value_last_year tonnes, representing a sharp 89.5% decrease from the previous year. Over the 2018-2021 period, imports fell by 97.9%, with an average annual decline rate of 72.4%.

Annual dynamics of product's imports to Australia in kind, 2018-2021, t

From 2018 to 2021, New Zealand accounted for 98.1% of Australia's total poultry meat and offal imports in volume, making it the overwhelmingly dominant market.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Australia in kind, 2018-2021

Imports in value, K $ US

Australia's poultry meat and offal imports in value terms declined for the third year in a row. In 2021, imports reached 97 thousand US dollars, which is 91.8% lower than the previous year. Over the 2018-2021 period, import value decreased by 98.6%, with an average annual decline rate of 75.8%.

Annual dynamics of product's imports to Australia in value, 2018-2021, K $ US

Throughout 2018-2021, New Zealand dominated Australia's import structure in value terms, holding a 98.7% share of total flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Australia in value, 2018-2021