Porcelain tableware, kitchenware and household articles market in Portugal

Earlier Report Observations

The Portuguese market for porcelain tableware, kitchenware, and household articles grew from 22 867 tons in 2018 to 24 507 tons in 2019. This expansion was driven by increased consumer purchasing power for home decor and a rising trend of cooking at home, which boosted demand for porcelain kitchenware. The growing adoption of e-commerce also allowed manufacturers to reach more consumers, further stimulating market volume.

After 2019, market volume contracted to 17 336 tons in 2020 and fell further to 15 740 tons in 2021. It then stabilized around 16 000 tons in 2022 before reaching 16 938 tons in 2023. During this recovery phase, manufacturers strengthened their online presence to meet digital shopping demand, while consumer preference shifted toward products combining aesthetics, functionality, and sustainability, supporting market value growth.

Established Portuguese manufacturers like Vista Alegre and Costa Verde continued to influence the market by blending tradition with innovation. The expansion of e-commerce remained a key sales channel, and global trends favoring sustainable materials and space-saving designs aligned with evolving local consumer preferences.

Production porcelain tableware, kitchenware and household articles in Portugal

In value, 2018-2021, M $ US

After a two-year decline, Portugal's production of porcelain tableware, kitchenware, and household articles increased. In 2021, output was valued at 88.1 million US dollars, marking a sharp year-on-year rise of 28.8%. Between 2018 and 2021, production fell by 24.1%, which translates to an annualized decline of 8.8%. The lowest value was recorded in 2020 at 68.4 million US dollars, with the largest drop of 28.6% occurring that same year.

Annual dynamics of production in Portugal in value, 2018-2021, M $ US

In kind, 2018-2021, t

Following a two-year fall, Portugal's production volume of porcelain tableware, kitchenware, and household articles rose. In 2021, 21,461 tonnes were produced, up 5.4% compared to the previous year. Over the 2018-2021 period, production decreased by 24.5%, with a compound annual growth rate of -8.9%. The minimum volume was in 2020 at 20,364 tonnes, and the steepest decline of 25.2% also took place in 2020.

Annual dynamics of production in Portugal in kind, 2018-2021, t

Exports porcelain tableware, kitchenware and household articles from Portugal

Exports in kind, t

After a two-year decrease, exports of porcelain tableware, kitchenware, and household articles from Portugal increased. In 2021, exports totaled 11,707 tonnes, representing a sharp advance of 40.2% over the previous year. Between 2018 and 2021, exports fell by 24.6%, equating to an annualized rate of -9.0%. The lowest level was in 2020 at 8,350 tonnes, with the largest decline of 33.9% recorded that year.

Annual dynamics of product's exports from Portugal in kind, 2018-2021, t

From 2018 to 2021, exports in kind of porcelain tableware, kitchenware, and household articles from Portugal were distributed across numerous countries. Spain accounted for 28.5% of exports in kind, Italy for 11.7%, and France for 7.2%, together making up only 47.5% of total flows.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Portugal in kind, 2018-2021

Exports in value, K $ US

Following a two-year reduction, shipments of porcelain tableware, kitchenware, and household articles from Portugal to abroad increased. In 2021, exports registered 57.5 million US dollars, showing a sudden gain of 27.1% year-on-year. Between 2018 and 2021, exports decreased by 25.2%, which corresponds to an annualized decline of 9.2%. The minimum value was in 2020 at 45.2 million US dollars, with the largest drop of 26.3% occurring that same year.

Annual dynamics of product's exports from Portugal in value, 2018-2021, K $ US

In the 2018-2021 period, the buyer portfolio for porcelain tableware, kitchenware, and household articles from Portugal was broad. Spain contributed 22.4% of exports in value terms, Italy 10.2%, and the United States 9.2%, together accounting for only 41.8% of total exports in value terms. Many other countries held smaller but non-negligible shares.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Portugal in value, 2018-2021

Imports porcelain tableware, kitchenware and household articles to Portugal

Imports in kind, t

After a two-year decrease, Portugal's volume of porcelain tableware, kitchenware, and household articles imports increased. In 2021, imports stood at 5,985 tonnes, up 12.5% from 2020. Between 2018 and 2021, imports fell by 40%, equating to an annualized decline of 15.7%. The lowest volume was recorded in 2020 at 5,322 tonnes, with the largest drop of 46.2% also in 2020.

Annual dynamics of product's imports to Portugal in kind, 2018-2021, t

From 2018 to 2021, China, the Netherlands, and Spain were the largest suppliers of porcelain tableware, kitchenware, and household articles to Portugal. China accounted for 41.0% of imports in kind, the Netherlands for 23.0%, and Spain for 15.4%, together forming 79.4% of total imports in kind.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Portugal in kind, 2018-2021

Imports in value, K $ US

Following a two-year decline, imported volumes of porcelain tableware, kitchenware, and household articles in Portugal increased. In 2021, import volume amounted to 19.4 million US dollars, showing a dramatic rise of 27.2% compared to the previous year. Over the 2018-2021 period, imports decreased by 23%, with a compound annual growth rate of -8.3%. The minimum value was in 2020 at 15.2 million US dollars, and the largest decline of 37.0% was recorded that year.

Annual dynamics of product's imports to Portugal in value, 2018-2021, K $ US

In the 2018-2021 period, China, Spain, and France together accounted for 67.1% of total imports in value terms for porcelain tableware, kitchenware, and household articles to Portugal. China contributed 31.7% of imports in value terms, Spain 20.2%, and France 15.1%, remaining the main sources.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Portugal in value, 2018-2021