Porcelain or china tableware and kitchenware market in Portugal

Earlier Report Observations

At the start of the period, the Portuguese porcelain tableware market was supported by established brands such as Vista Alegre and Costa Verde, which combined tradition with innovation. Their influence, along with the expansion of wholesale and retail trade and increased offerings of modern design, contributed to market volume growth to 24 258 tons by 2019. However, in 2020, the COVID-19 pandemic led to a significant downturn, altering consumer behavior and reducing overall demand, which saw the market contract to 17 278 tons.

The market adapted in the following years with the entry of new players focused on contemporary design and handmade production in 2021, diversifying supply. Retailers like Bailarico also expanded with dedicated stores. These developments, alongside a sustained trend toward functional and aesthetic tableware, supported a stabilization and slight recovery in market volume to 15 855 tons in 2022.

Market volume continued a moderate recovery in 2023, reaching 16 331 tons, but experienced a sharp contraction to 10 530 tons in 2024.

Production porcelain tableware and kitchenware in Portugal

In value, 2018-2021, M $ US

Following two consecutive years of contraction, Portugal's porcelain and china tableware and kitchenware production has rebounded. In 2021, output reached 88.1 million US dollars, marking a significant 28.8% increase compared to 2020. Looking at the broader period from 2018 to 2021, production declined by 24.1%, with an average annual decrease of 8.8%. The lowest point was recorded in 2020 at 68.4 million US dollars, which also saw the steepest decline of 28.6%.

Annual dynamics of production in Portugal in value, 2018-2021, M $ US

In kind, 2018-2021, t

After two years of decline, Portugal's production of porcelain and china tableware and kitchenware has shown improvement. In 2021, the country produced 21 461 tons, representing a 5.4% increase from the previous year. Over the 2018-2021 period, production fell by 24.5%, translating to an average annual decline of 8.9%. The minimum production volume was recorded in 2020 at 20 364 tons, which also experienced the largest drop of 25.2%.

Annual dynamics of production in Portugal in kind, 2018-2021, t

Exports porcelain tableware and kitchenware from Portugal

Exports in kind, t

Following two years of decline, Portugal's exports of porcelain and china tableware and kitchenware have increased. In 2021, exports reached 11 517 tons, showing a substantial 42.2% year-over-year growth. Between 2018 and 2021, exports decreased by 25.1%, with an average annual decline of 9.2%. The lowest export volume was recorded in 2020 at 8 101 tons, which also saw the most significant contraction of 35.0%.

Annual dynamics of product's exports from Portugal in kind, 2018-2021, t

Between 2018 and 2021, Portugal's export structure for porcelain and china tableware and kitchenware remained diversified. Spain accounted for 28.9% of exports, Italy for 11.9%, and France for 7.2%. Together, these three countries represented 48.0% of total export flows, with no single country holding a clearly dominant position.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Portugal in kind, 2018-2021

Exports in value, K $ US

After two years of decline, Portugal's porcelain and china tableware and kitchenware exports have recovered. In 2021, export value reached 56 243 thousand US dollars, representing a 34.4% increase compared to the previous year. From 2018 to 2021, exports decreased by 24.8%, equivalent to an average annual decline of 9.1%. The lowest value was recorded in 2020 at 41 837 thousand US dollars, which also experienced the largest drop of 29.6%.

Annual dynamics of product's exports from Portugal in value, 2018-2021, K $ US

From 2018 to 2021, Portugal's export portfolio for porcelain and china tableware and kitchenware in value terms was quite broad. Spain accounted for 23.2% of export value, Italy for 10.6%, and the United States for 9.2%. Together, these three countries represented 42.9% of total export flows.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Portugal in value, 2018-2021

Imports porcelain tableware and kitchenware to Portugal

Imports in kind, t

Following two years of decline, Portugal's imports of porcelain and china tableware and kitchenware have increased. In 2021, imports stood at 5 674 tons, showing a 13.1% year-over-year gain. Between 2018 and 2021, imports decreased by 41%, equivalent to an average annual decline of 16.1%. The minimum import volume was recorded in 2020 at 5 016 tons, which also saw the largest contraction of 47.1%.

Annual dynamics of product's imports to Portugal in kind, 2018-2021, t

Throughout the 2018-2021 period, China, the Netherlands, and Spain remained the main sources for Portugal's imports of porcelain and china tableware and kitchenware in volume terms. China accounted for 42.3% of imports, the Netherlands for 24.0%, and Spain for 14.4%. Together, these three countries represented 80.7% of total import flows.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Portugal in kind, 2018-2021

Imports in value, K $ US

After two years of reduction, Portugal's imports of porcelain and china tableware and kitchenware have rebounded. In 2021, imports amounted to 17 407 thousand US dollars, showing a sharp 29.7% year-over-year increase. Over the 2018-2021 period, imports decreased by 25%, with an average annual decline of 9.2%. The lowest import value was recorded in 2020 at 13 421 thousand US dollars, which also experienced the largest drop of 38.8%.

Annual dynamics of product's imports to Portugal in value, 2018-2021, K $ US

Between 2018 and 2021, China, Spain, and the Netherlands formed the main group of sources for Portugal's imports of porcelain and china tableware and kitchenware in value terms. China accounted for 34.1% of import value, Spain for 18.7%, and the Netherlands for 14.6%. Together, these three countries represented 67.4% of total import flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Portugal in value, 2018-2021