Pineapple juice market in Southern Europe

Earlier Report Observations

The Southern European market for unfermented pineapple juice contracted in physical terms between 2018 and 2023, falling from 153.5 million liters to 86.9 million liters. The decline was not steady, with a partial recovery to 125.0 million liters in 2022 before a sharp drop in 2023. In value terms, the market fluctuated more widely, peaking at $208.8 million in 2022 despite volume being lower than in earlier years, suggesting shifts in pricing or product composition.

By 2023, broader European consumer trends were favoring healthier and more natural juice products. Consumers increasingly sought out items with healthy ingredients and reduced added sugar, prompting juice brands to innovate with 100% fruit and organic options. In Italy, a key Southern European market, household purchases of pineapple showed stable spending but slightly lower frequency, indicating evolving consumption patterns.

Entering 2024, these health-oriented preferences continued to drive demand for no-added-sugar and organic pineapple juices. European regulations on juice labeling and composition, including bans on added sugars in fruit juices, began influencing product formulation. Simultaneously, climate-related disruptions in traditional pineapple-growing regions like Mexico affected global supply, potentially impacting availability and prices in Southern Europe.

Production pineapple juice in Southern Europe

In kind, 2017-2020, K l

Top producers of pineapple juice, 2017-2020

World map of production of pineapple juice, 2017-2020

Pineapple juice production in Southern Europe increased after two years of decline. In 2020, production reached 104 673 K l, marking a moderate 7.8% improvement compared to the previous year. Over the 2017-2020 period, production decreased by 8.1%, with an annualized decline rate of 2.8%. The lowest production level was recorded in 2019 at 97 081 K l, while the largest year-over-year decline occurred in 2018 at 13.7%.

Annual dynamics of production in Southern Europe in kind, 2017-2020, K l

In value, 2017-2020, M $ US

After two consecutive years of decline, Southern Europe's pineapple juice production value increased. In 2020, output was valued at 110.2 M $ US, representing a 6.7% gain compared to the previous year. Between 2017 and 2020, production value decreased by 33.3%, which translates to an annualized decline rate of 12.6%. The lowest value was recorded in 2019 at 103.2 M $ US, while the most significant decline occurred in 2018 at 30.5%.

Annual dynamics of production in Southern Europe in value, 2017-2020, M $ US

Exports pineapple juice from Southern Europe

Exports in kind, K l

The market exhibited considerable volatility during this period. Export volumes reached their lowest point in 2018 and peaked in 2020, with the peak being 1.9 times higher than the trough. In 2020, pineapple juice exports from Southern Europe totaled 23 635 K l, showing a substantial 78.7% increase from the previous year. The minimum export volume was recorded in 2018 at 12 174 K l, while the largest decline occurred that same year at 4.8%.

Annual dynamics of product's exports from Southern Europe in kind, 2017-2020, K l

Between 2017 and 2020, Southern Europe exported pineapple juice to numerous markets, with even the top three destinations—France, Morocco, and China—accounting for just 36.0% of total export volume.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Southern Europe in kind, 2017-2020

Exports in value, K $ US

Market behavior showed significant volatility during these years. Export values bottomed out in 2019 and peaked in 2020, with the peak value being 1.8 times higher than the lowest point. In 2020, Southern Europe's pineapple juice export value reached 24 886 K $ US, representing a 77.0% increase compared to the previous year. The minimum value was recorded in 2019 at 14 064 K $ US, while the largest decline occurred in 2018 at 23.3%.

Annual dynamics of product's exports from Southern Europe in value, 2017-2020, K $ US

From 2017 to 2020, Southern Europe's pineapple juice exports in value terms were distributed across a wide range of markets. The top three destinations—France (19.1%), Morocco (7.5%), and Saudi Arabia (6.9%)—together accounted for only 33.4% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Southern Europe in value, 2017-2020

Imports pineapple juice to Southern Europe

Imports in kind, K l

Southern Europe's pineapple juice imports declined for the second consecutive year. In 2020, imports stood at 62 806 K l, representing a slight 0.7% decrease year-over-year. Over the 2017-2020 period, imports increased by 10%, with an annualized growth rate of 3.2%. The highest import volume was recorded in 2018 at 67 385 K l, while the largest decline occurred in 2019 at 6.2%. The most significant increase took place in 2018 at 18.1%.

Annual dynamics of product's imports to Southern Europe in kind, 2017-2020, K l

Between 2017 and 2020, Costa Rica (37.7%), the Netherlands (25.1%), and Thailand (11.1%) together accounted for 74.0% of Southern Europe's pineapple juice import volume, making them the primary sources.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Southern Europe in kind, 2017-2020

Imports in value, K $ US

After two years of decline, foreign pineapple juice supplies to Southern Europe increased. In 2020, imports totaled 69 260 K $ US, up 13.1% compared to 2019. Between 2017 and 2020, import value decreased by 14%, equating to an annualized decline rate of 4.9%. The lowest value was recorded in 2019 at 61 213 K $ US, while the largest decline occurred in 2018 at 13.4%.

Annual dynamics of product's imports to Southern Europe in value, 2017-2020, K $ US

From 2017 to 2020, the Netherlands (32.2%), Costa Rica (25.2%), and Thailand (13.3%) were the largest suppliers of pineapple juice to Southern Europe in value terms, together forming 70.7% of total imports.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Southern Europe in value, 2017-2020