Market research

Pepper market in Samoa

Release date: Mar 28, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

The pepper market in Samoa began the period from 2018 to 2024 with a volume of 27 108 kg in 2018, a year that saw the launch of the new Savalalo Market construction project led by the state-owned Samoa Land Corporation, enhancing market infrastructure and potentially supporting trade activity. This was followed by a significant contraction to 17 462 kg in 2019.

Market volume experienced fluctuations in the early 2020s, with a modest recovery to 18 598 kg in 2020 before declining again to 16 409 kg in 2021. A strong rebound then took hold, driving the market to 26 605 kg in 2022 and further to 31 151 kg in 2023, marking a period of substantial growth.

Approaching 2024, the market environment was shaped by several developments including the opening of the new Savalalo Market, the introduction of a Price Control Order for essential food items, the entry of new retail players like Piva’s Boutique, and a noted shift in consumer preferences toward local and traditional products.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Samoa
  1. 5.1.1. Annual dynamics of production in Samoa in kind, 2018-2023, kg
  2. 5.1.2. Annual dynamics of production in Samoa in value, 2018-2023, $ US
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, kg
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, kg
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Imports
1. 6.1. Imports (Direct Data*)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, kg
    1. 6.1.2.1. Annual dynamics of product's imports to Samoa in kind, 2018-2024, kg
    2. 6.1.2.2. Dynamics of product's imports in kind to Samoa by countries, 2018-2024, kg
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Samoa in value, 2018-2024, $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Samoa by countries, 2018-2024, $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/kg
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Samoa, 2018-2024, $ US/kg
    2. 6.1.4.2. Dynamics of average price of product's imports to Samoa by countries, 2018-2024, $ US/kg
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, kg
    1. 6.2.2.1. Annual dynamics of product's imports to Samoa in kind, 2018-2024, kg
    2. 6.2.2.2. Dynamics of product's imports in kind to Samoa by countries, 2018-2024, kg
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Samoa in value, 2018-2024, $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Samoa by countries, 2018-2024, $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/kg
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Samoa, 2018-2024, $ US/kg
    2. 6.2.4.2. Dynamics of average price of product's imports to Samoa by countries, 2018-2024, $ US/kg
7. Exports
1. 7.1. Exports (Direct Data*)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, kg
    1. 7.1.2.1. Annual dynamics of product's exports from Samoa in kind, 2018-2024, kg
    2. 7.1.2.2. Dynamics of product's exports in kind from Samoa by countries, 2018-2024, kg
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Samoa in value, 2018-2024, $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Samoa by countries, 2018-2024, $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/kg
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Samoa, 2018-2024, $ US/kg
    2. 7.1.4.2. Dynamics of average price of product's exports from Samoa by countries, 2018-2024, $ US/kg
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, kg
    1. 7.2.2.1. Annual dynamics of product's exports from Samoa in kind, 2018-2024, kg
    2. 7.2.2.2. Dynamics of product's exports in kind from Samoa by countries, 2018-2024, kg
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Samoa in value, 2018-2024, $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Samoa by countries, 2018-2024, $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/kg
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Samoa, 2018-2024, $ US/kg
    2. 7.2.4.2. Dynamics of average price of product's exports from Samoa by countries, 2018-2024, $ US/kg
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, kg
  2. 8.1.2. In value, $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, kg
  2. 8.2.2. In value, $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production pepper in Samoa

In kind, 2017-2020, kg

Top producers of pepper, 2017-2020

Source: SHEV.io

World map of production of pepper, 2017-2020

Source: SHEV.io

In 2020, Samoa produced 11,440 kg of pepper, representing a modest increase of 2.2% compared to 2019. Over the period from 2017 to 2020, production grew by 2.8%, which translates to an annualized rate of 0.9%. The highest production level was recorded in 2018 at 11,490 kg. The largest decline occurred in 2019, with a drop of 2.6%, while the most significant increase was in 2018, at 3.2%.

Annual dynamics of production in Samoa in kind, 2017-2020, kg

Parameter		2018	2019	2020	CAGR
1	Change from last year	3.2%	(2.6%)	2.2%	0.9%

Source: SHEV.io

Exports pepper from Samoa

Exports in kind, kg

Annual dynamics of product's exports from Samoa in kind, 2017-2020, kg

Parameter		2018	2019	2020	CAGR
1	Change from last year	n/a	n/a	n/a	-

Source: SHEV.io

From 2017 to 2020, Tokelau served as the primary destination for Samoa's pepper exports, consistently accounting for 100.0% of total exports in kind.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Samoa in kind, 2017-2020

Source: SHEV.io

Exports in value, $ US

Annual dynamics of product's exports from Samoa in value, 2017-2020, $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	n/a	n/a	n/a	-

Source: SHEV.io

During 2017–2020, the export market in value terms was highly concentrated, with Tokelau alone responsible for 100.0% of total flows.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Samoa in value, 2017-2020

Source: SHEV.io

Imports pepper to Samoa

Imports in kind, kg

In 2020, Samoa's pepper import volume reached 7,158 kg, reflecting a year-on-year increase of 12.7%. Between 2017 and 2020, imports decreased by 40.3%, equivalent to an annualized decline of 15.8%. The lowest import volume was recorded in 2019 at 6,352 kg, while the peak occurred in 2018 at 15,618 kg. The most substantial decline was in 2019, with a drop of 59.3%, and the largest increase was in 2018, at 30.3%.

Annual dynamics of product's imports to Samoa in kind, 2017-2020, kg

Parameter		2018	2019	2020	CAGR
1	Change from last year	30.3%	(59.3%)	12.7%	(15.8%)

Source: SHEV.io

From 2017 to 2020, New Zealand and the United States were the leading sources for Samoa's pepper imports in kind, together holding a combined share of 92.0% of total flows, with the remainder distributed among other countries.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Samoa in kind, 2017-2020

Source: SHEV.io

Imports in value, $ US

Market performance showed notable fluctuations during this period. Import volumes reached their lowest point in 2019 and peaked in 2020, with a 6.5-fold difference between these years. In 2020, the value of pepper imports into Samoa totaled $75,438 US, marking a sharp increase of 547.0% compared to the previous year. The minimum value was recorded in 2019 at $11,659 US, with the largest decline that year at 73.4%.

Annual dynamics of product's imports to Samoa in value, 2017-2020, $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	69.8%	(73.4%)	547.0%	42.9%

Source: SHEV.io

Throughout 2017–2020, New Zealand dominated the import market in value terms, accounting for 84.6% of total flows, while other markets had relatively smaller shares.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Samoa in value, 2017-2020

Source: SHEV.io