Market research

Unbleached kraftliner market in Italy

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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Earlier Report Observations

Italy has been a major importer of unbleached kraftliner, reflecting strong domestic demand for this packaging material. Between 2020 and 2023, the market volume in physical terms declined from 704 thousand tonnes to 565 thousand tonnes, while its value fluctuated, reaching a peak of $512.6 million in 2022.

From 2022, growing emphasis on sustainability in the European packaging sector supported demand for unbleached kraftliner, particularly for heavy and industrial packaging. This trend was exemplified by Stora Enso's launch of the AvantForte WhiteTop kraftliner in June 2022, which highlighted the shift towards more eco-friendly, plastic-free materials.

Starting in the second half of 2023, increasing kraft pulp prices directly impacted production costs for Italian kraftliner manufacturers. This rise in raw material expenses contributed to higher product prices and influenced market dynamics, coinciding with a contraction in both volume and value in 2023.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2020-2023
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2020-2023
  2. 4.1.2. In value
    1. 4.1.2.1. Production, 2020-2023
    2. 4.1.2.2. Imports, 2018-2024
    3. 4.1.2.3. Exports, 2018-2024
    4. 4.1.2.4. Market size, 2020-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Italy
  1. 5.1.1. In kind, 2020-2023, K t
  2. 5.1.2. In value, 2020-2023, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In kind, 2018-2024, K t
  2. 5.2.2. In value, 2018-2024, K $ US
6. Imports
1. 6.1. Imports (Direct Data)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, K t
    1. 6.1.2.1. Annual dynamics of product's imports to Italy in kind, 2018-2024, K t
    2. 6.1.2.2. Dynamics of product's imports in kind to Italy by countries, 2018-2024, K t
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Italy in value, 2018-2024, M $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Italy by countries, 2018-2024, M $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Italy, 2018-2024, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's imports to Italy by countries, 2018-2024, $ US/t
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, K t
    1. 6.2.2.1. Annual dynamics of product's imports to Italy in kind, 2018-2024, K t
    2. 6.2.2.2. Dynamics of product's imports in kind to Italy by countries, 2018-2024, K t
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Italy in value, 2018-2024, M $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Italy by countries, 2018-2024, M $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Italy, 2018-2024, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's imports to Italy by countries, 2018-2024, $ US/t
7. Exports
1. 7.1. Exports (Direct Data)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, K t
    1. 7.1.2.1. Annual dynamics of product's exports from Italy in kind, 2018-2024, K t
    2. 7.1.2.2. Dynamics of product's exports in kind from Italy by countries, 2018-2024, K t
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Italy in value, 2018-2024, M $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Italy by countries, 2018-2024, M $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Italy, 2018-2024, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's exports from Italy by countries, 2018-2024, $ US/t
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, K t
    1. 7.2.2.1. Annual dynamics of product's exports from Italy in kind, 2018-2024, K t
    2. 7.2.2.2. Dynamics of product's exports in kind from Italy by countries, 2018-2024, K t
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Italy in value, 2018-2024, M $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Italy by countries, 2018-2024, M $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Italy, 2018-2024, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's exports from Italy by countries, 2018-2024, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K t
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K t
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production unbleached kraftliner in Italy

In value, 2017-2020, K $ US

Annual dynamics of production in Italy in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	n/a	n/a	n/a	-

Source: SHEV.io

In kind, 2017-2020, K t

Annual dynamics of production in Italy in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	n/a	n/a	n/a	-

Source: SHEV.io

Exports unbleached kraftliner from Italy

Exports in kind, K t

Market performance showed noticeable fluctuations during this period. Volumes reached their lowest point in 2019 at 12.6 K t, then climbed to their maximum in 2020 at 21.5 K t, representing a 1.7-fold increase. This surge in 2020 corresponded to a significant advance of 70.6% compared to 2019. The largest decline of 30.6% was recorded in 2019.

Annual dynamics of product's exports from Italy in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(8.0%)	(30.6%)	70.6%	2.9%

Source: SHEV.io

From 2017 to 2020, Turkey, India, and Spain were the largest buyers of unbleached kraftliner from Italy in terms of volume. Turkey accounted for 34.3% of exports in kind, India for 12.3%, and Spain for 11.9%. Together, these three countries formed 58.5% of Italy's total exports in kind during this period.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Italy in kind, 2017-2020

Source: SHEV.io

Exports in value, M $ US

The market exhibited volatility over the observed period. Values fell to their lowest point in 2019 at 10.7 M $ US, then peaked in 2020 at 20.2 M $ US, marking a 1.9-fold swing. In 2020, cross-border shipments of unbleached kraftliner from Italy amounted to 20.2 M $ US, which is 89.4% greater than in 2019. The largest decline of 24.2% was recorded in 2019.

Annual dynamics of product's exports from Italy in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(9.9%)	(24.2%)	89.4%	8.9%

Source: SHEV.io

Between 2017 and 2020, Turkey, India, and Spain contributed the most to Italy's exports of unbleached kraftliner in value terms. Turkey represented 36.2% of exports in value, India 11.9%, and Spain 8.9%. Collectively, these three countries accounted for 57.0% of total export flows in value during this timeframe.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Italy in value, 2017-2020

Source: SHEV.io

Imports unbleached kraftliner to Italy

Imports in kind, K t

Italy imported a total of 567.5 K t of unbleached kraftliner in 2020, which remained virtually unchanged compared to 2019. From 2017 to 2020, imports increased by 6.2%, equating to an annualized growth rate of 2.0%. The maximum value was recorded in 2019 at 567.8 K t, with the largest increase of 3.7% also occurring in that year.

Annual dynamics of product's imports to Italy in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	2.4%	3.7%	(0.0%)	2.0%

Source: SHEV.io

Throughout 2017 to 2020, the United States, Austria, and Poland were the key partners for Italy's imports of unbleached kraftliner in terms of volume. The United States accounted for 45.6% of imports in kind, Austria for 15.9%, and Poland for 8.5%. Together, these three countries represented 70.0% of total import flows in kind.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Italy in kind, 2017-2020

Source: SHEV.io

Imports in value, M $ US

Unbleached kraftliner imports to Italy declined for the second consecutive year. In 2020, Italy imported 287.8 M $ US of unbleached kraftliner, down by 13.0% from the previous year. Over the period from 2017 to 2020, imports decreased by 11.1%, with a compound annual growth rate of -3.9%. The maximum value was recorded in 2018 at 412.3 M $ US. The largest decline of 19.7% occurred in 2019, while the largest increase of 27.3% was recorded in 2018.

Annual dynamics of product's imports to Italy in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	27.3%	(19.7%)	(13.0%)	(3.9%)

Source: SHEV.io

From 2017 to 2020, the United States, Austria, and Poland together absorbed 69.8% of Italy's total imports of unbleached kraftliner in value terms, making them the main directions. The United States accounted for 44.2% of imports in value, Austria for 17.3%, and Poland for 8.3%.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Italy in value, 2017-2020

Source: SHEV.io