Mustard powder and prepared mustard market in Eastern Asia

Earlier Report Observations

From 2018 to 2020, the market volume for mustard powder and prepared mustard in Eastern Asia increased from 13.1 thousand tons to 13.8 thousand tons, with a notable rise in 2019. The entry of the McCormick Group into the Chinese market in 2018 and the expansion of product lines by domestic producers like Tianpeng Food broadened product availability. Technological innovations and supportive industrial policies in 2019 further accelerated market growth. In 2020, the market stabilized while rising consumer health awareness increased demand for additive-free and organic options.

A significant surge occurred in 2021, lifting the market to 16.3 thousand tons, driven by persistent healthy eating trends and growing consumer acceptance of exotic mustard flavors. However, growth plateaued in 2022 and 2023, with volumes hovering around 16.2 thousand tons. Rising raw material costs, particularly for mustard seeds in 2023, increased production expenses and contributed to a slight volume contraction. During this period, major companies such as S&B Foods and House Foods expanded their production capacity and market presence.

By 2024, the overall condiment market growth had slowed, though mustard products remained stable. Tighter food safety supervision and labeling transparency requirements, along with a pronounced consumer shift toward low-salt products, influenced company strategies. International brands like McCormick continued their expansion, introducing innovations, while e-commerce became a key sales channel.

Production mustard powder and prepared mustard in Eastern Asia

In kind, 2017-2020, t

Top producers of mustard powder and prepared mustard, 2017-2020

World map of production of mustard powder and prepared mustard, 2017-2020

Eastern Asia's production of mustard powder and prepared mustard has grown for the third year in a row. In 2020, the region produced 997.4 tonnes, marking a 1.1% increase compared to the previous year. Looking at the period from 2017 to 2020, production rose by 5.5%, which translates to an average annual growth rate of 1.8%.

Annual dynamics of production in Eastern Asia in kind, 2017-2020, t

In value, 2017-2020, K $ US

In 2020, the value of mustard powder and prepared mustard output in Eastern Asia reached 3 132 thousand US dollars, up 18.8% from 2019. However, over the broader 2017-2020 timeframe, production value fell by 5.3%, averaging a 1.8% annual decline. The lowest value was recorded in 2019 at 2 635 thousand US dollars, while the peak occurred in 2018 at 3 313 thousand US dollars. The most significant drop happened in 2019, with a 20.5% decrease.

Annual dynamics of production in Eastern Asia in value, 2017-2020, K $ US

Exports mustard powder and prepared mustard from Eastern Asia

Exports in kind, t

Eastern Asia exported 1 951 tonnes of mustard powder and prepared mustard in 2020, a 15.5% decline from the previous year. Despite this recent dip, exports grew by 6.7% over the 2017-2020 period, with an average annual increase of 2.2%. The lowest export volume was in 2018 at 1 734 tonnes, and the highest was in 2019 at 2 309 tonnes. The largest year-on-year jump occurred in 2019, with a 33.2% rise.

Annual dynamics of product's exports from Eastern Asia in kind, 2017-2020, t

From 2017 to 2020, Eastern Asia's exports of mustard powder and prepared mustard were not heavily concentrated in a few markets. The top three destinations—the United States (12.0% of export volume), Vietnam (10.6%), and Slovenia (9.6%)—collectively accounted for just 32.2% of total shipments, indicating a relatively diversified export structure.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Eastern Asia in kind, 2017-2020

Exports in value, K $ US

In 2020, the value of mustard powder and prepared mustard exports from Eastern Asia stood at 6 124 thousand US dollars, showing a slight decrease of 0.7% compared to 2019. Over the 2017-2020 span, export value dropped by 4.2%, averaging a 1.4% annual decline. The lowest value was recorded in 2018 at 5 936 thousand US dollars, which also saw the largest fall of 7.1%. In contrast, 2019 experienced the biggest increase at 3.9%.

Annual dynamics of product's exports from Eastern Asia in value, 2017-2020, K $ US

Between 2017 and 2020, Vietnam (24.2% of export value), the United States (14.4%), and Poland (3.5%) were among the leading buyers of mustard powder and prepared mustard from Eastern Asia. Yet, even combined, they represented only 42.1% of total export value, highlighting a broadly diversified partner base for the region's exports.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Eastern Asia in value, 2017-2020

Imports mustard powder and prepared mustard to Eastern Asia

Imports in kind, t

In 2020, Eastern Asia imported 14 791 tonnes of mustard powder and prepared mustard, a moderate decrease of 4.1% from 2019. Overall, imports increased by 5.1% from 2017 to 2020, with an average annual growth rate of 1.7%. The lowest import volume was in 2018 at 13 872 tonnes, while the peak was in 2019 at 15 424 tonnes. The most substantial year-on-year growth happened in 2019, with an 11.2% rise.

Annual dynamics of product's imports to Eastern Asia in kind, 2017-2020, t

From 2017 to 2020, the United States (53.7% of import volume), France (19.9%), and Canada (13.4%) were the dominant sources for mustard powder and prepared mustard imports into Eastern Asia. Together, these three partners accounted for 87.1% of total import flows, showing a high level of concentration in the region's supply.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Eastern Asia in kind, 2017-2020

Imports in value, K $ US

In 2020, the value of mustard powder and prepared mustard imports into Eastern Asia amounted to 31 915 thousand US dollars, down 4.5% from 2019. The lowest import value was recorded in 2018 at 30 900 thousand US dollars, and the highest was in 2019 at 33 419 thousand US dollars. The largest increase occurred in 2019, with an 8.2% rise.

Annual dynamics of product's imports to Eastern Asia in value, 2017-2020, K $ US

During the 2017-2020 period, three key markets—France, the United States, and Canada—collectively absorbed 79.5% of the total import value of mustard powder and prepared mustard into Eastern Asia.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Eastern Asia in value, 2017-2020