Mustard powder and prepared mustard market in Western Europe

Earlier Report Observations

The West European market for mustard powder and prepared mustard experienced significant fluctuations between 2018 and 2023. Initial market volume was supported by growing consumer acceptance of ethnic flavors and health trends favoring natural and organic variants. However, the most dramatic shift occurred in 2020 when the COVID-19 pandemic spurred increased interest in mustard products due to their perceived health benefits, driving market volume up by 26% to 93.8 thousand tons.

Following the pandemic surge, market volume corrected in 2021. From 2022 onwards, the market faced supply-side constraints as rising prices and shortages of mustard seeds, influenced by climatic challenges and geopolitical factors, affected production. Despite these headwinds, consumer demand remained robust, partly shifting towards premium and organic products, which helped market volume recover to 89.7 thousand tons in 2022.

In 2023, the market saw a slight stabilization with volume reaching 91.1 thousand tons. This was supported by a mild recovery in production after previous shortages, alongside ongoing industry efforts to secure supply chains. Major players like Unilever initiated regenerative agriculture projects to improve mustard seed availability and soil quality, responding to sustained demand for healthy and diverse mustard options.

Production mustard powder and prepared mustard in Western Europe

In kind, 2017-2020, t

Top producers of mustard powder and prepared mustard, 2017-2020

World map of production of mustard powder and prepared mustard, 2017-2020

In 2019, Western Europe produced 119,321 tonnes of mustard powder and prepared mustard, marking the lowest output in recent years with a 2.7% decline. Production then rebounded in 2020, reaching 124,215 tonnes—a modest 4.1% increase from the previous year. Over the 2017-2020 period, overall production grew by 3.2%, translating to an average annual growth rate of 1.1%.

Annual dynamics of production in Western Europe in kind, 2017-2020, t

In value, 2017-2020, M $ US

Mustard powder and prepared mustard production in Western Europe grew for the second consecutive year. In 2018, output hit its lowest point at $271.7 million US, representing a 6.2% decline. By 2020, production had surged to $355.1 million US, showing a robust 24.7% increase compared to 2019. From 2017 to 2020, production expanded by 22.6%, with an average annual growth rate of 7.0%.

Annual dynamics of production in Western Europe in value, 2017-2020, M $ US

Exports mustard powder and prepared mustard from Western Europe

Exports in kind, t

Mustard powder and prepared mustard exports from Western Europe declined for the second year in a row. In 2018, exports peaked at 72,964 tonnes, reflecting a substantial 20.9% increase. However, by 2020, exports had dropped to 56,076 tonnes, marking a 13.6% decrease from the previous year. Over the 2017-2020 period, exports fell by 7.1%, with an average annual decline of 2.4%.

Annual dynamics of product's exports from Western Europe in kind, 2017-2020, t

Between 2017 and 2020, the export structure for mustard powder and prepared mustard in Western Europe remained highly fragmented. The top three destinations—the United Kingdom (7.7% of exports), the United States (7.0%), and Spain (6.2%)—collectively accounted for just 21.0% of total flows, with no single country holding a dominant share.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Western Europe in kind, 2017-2020

Exports in value, M $ US

In 2018, mustard powder and prepared mustard exports from Western Europe reached their highest value at $161.7 million US, following an 11.4% increase. The following year saw a 4.2% decline, but exports recovered slightly in 2020 to $160.3 million US, marking a gradual 3.5% rise from 2019. Overall, from 2017 to 2020, exports grew by 10.4%, with an average annual increase of 3.4%.

Annual dynamics of product's exports from Western Europe in value, 2017-2020, M $ US

From 2017 to 2020, the value of mustard powder and prepared mustard exports from Western Europe was widely distributed across partner countries. The top three—the United States (7.4% of exports), the United Kingdom (6.4%), and Canada (5.9%)—together represented only 19.6% of total flows, indicating a highly diversified market.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Western Europe in value, 2017-2020

Imports mustard powder and prepared mustard to Western Europe

Imports in kind, t

In 2019, imports of mustard powder and prepared mustard into Western Europe hit their lowest point at 19,825 tonnes, reflecting a sharp 25.5% decline. However, imports rebounded strongly in 2020, reaching 25,612 tonnes—a steep 29.2% increase from the previous year. Over the 2017-2020 period, imports grew by 19%, with an average annual rate of 6.0%.

Annual dynamics of product's imports to Western Europe in kind, 2017-2020, t

Between 2017 and 2020, the import structure for mustard powder and prepared mustard in Western Europe was highly dispersed. The top three sources—Canada (7.9% of imports), the United Kingdom (3.0%), and Poland (2.8%)—together accounted for just 13.8% of total flows, with the remaining 86.2% spread across numerous other countries.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Western Europe in kind, 2017-2020

Imports in value, M $ US

In 2018, imports of mustard powder and prepared mustard into Western Europe peaked at $70.2 million US, following a significant 26.2% increase. The following year saw an 11.8% decline, but imports recovered modestly in 2020 to $64.5 million US, marking a 4.2% gain from 2019. From 2017 to 2020, imports rose by 15.9%, equating to an average annual growth rate of 5.1%.

Annual dynamics of product's imports to Western Europe in value, 2017-2020, M $ US

From 2017 to 2020, mustard powder and prepared mustard imports into Western Europe involved a wide range of trading partners. Even the largest sources—Canada, the United Kingdom, and Poland—collectively represented only 13.0% of total import value, highlighting the market's diversity.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Western Europe in value, 2017-2020