Mustard powder and prepared mustard market in Austria

Earlier Report Observations

Between 2018 and 2020, Austria's imports of mustard powder and prepared mustard remained steady at around 3 700 to 3 800 thousand USD per year. Exports were more volatile, rising to 4 615 thousand USD in 2019 before falling back to 3 292 thousand USD in 2020. Throughout this period, the market structure was defined by the strong dominance of Mautner Markhof, which held over half of the market, and stable consumer demand for traditional local specialties like Estragon and Kremser mustard.

From 2021, available data shows domestic production grew significantly, jumping from 19 192 thousand USD in 2021 to 26 032 thousand USD in 2022. This expansion was supported by rising brand recognition for the market leader and growing consumer interest in sustainability and regional products, which helped drive demand. The total market size followed a similar trajectory, reaching 26 674 thousand USD in 2022. After this peak, production moderated to 23 814 thousand USD in 2023 and settled at 23 540 thousand USD in 2024, while the overall market size recovered to 26 042 thousand USD in 2024.

Production mustard powder and prepared mustard in Austria

In kind, 2017-2020, K t

Top producers of mustard powder and prepared mustard, 2017-2020

World map of production of mustard powder and prepared mustard, 2017-2020

The market performance showed significant fluctuations during this period. Production reached its lowest point in 2017 and peaked in 2020, with a 2.6-fold difference between these years. In 2019, production declined by 3.9%, followed by a sharp increase of 43.2% in 2020, when Austria produced 0.4 K t of mustard powder and prepared mustard. The largest annual increase occurred in 2018, at 90.1%.

Annual dynamics of production in Austria in kind, 2017-2020, K t

Exports mustard powder and prepared mustard from Austria

Exports in kind, t

In 2020, Austria exported 1 437 t of mustard powder and prepared mustard, representing a 25.3% decrease compared to 2019. Over the period from 2017 to 2020, exports grew by 10.4%, with a compound annual growth rate (CAGR) of 3.4%. The lowest export volume was recorded in 2018 at 1 148 t, while the highest was in 2019 at 1 923 t. The largest annual increase occurred in 2019, at 67.5%.

Annual dynamics of product's exports from Austria in kind, 2017-2020, t

From 2017 to 2020, Germany, Hungary, and Croatia were the leading destinations for Austria's mustard powder and prepared mustard exports in volume terms. Germany accounted for 50.0% of exports, Hungary for 11.5%, and Croatia for 9.4%. Together, these three countries represented 70.9% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Austria in kind, 2017-2020

Exports in value, K $ US

In 2020, Austria's mustard powder and prepared mustard exports amounted to 3 292 K $ US, marking a sharp decline of 28.7% compared to 2019. Between 2017 and 2020, exports decreased by 27.4%, equivalent to an annualized rate of 10.1%. The highest value was recorded in 2019 at 4 615 K $ US, with the largest annual increase that year at 33.5%.

Annual dynamics of product's exports from Austria in value, 2017-2020, K $ US

From 2017 to 2020, Germany, Hungary, and Italy were the primary destinations for Austria's mustard powder and prepared mustard exports in value terms. Germany held a 64.8% share, Hungary 8.5%, and Italy 8.3%. Collectively, these three countries accounted for 81.6% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Austria in value, 2017-2020

Imports mustard powder and prepared mustard to Austria

Imports in kind, t

After two years of growth, Austria's imports of mustard powder and prepared mustard declined. In 2020, imports totaled 1 801 t, down by 2.8% from the previous year. Over the period from 2017 to 2020, imports increased by 40.8%, with a compound annual growth rate (CAGR) of 12.1%. The highest import volume was recorded in 2019 at 1 801 t, with the largest annual increase that year at 27.2%.

Annual dynamics of product's imports to Austria in kind, 2017-2020, t

From 2017 to 2020, Germany and France dominated Austria's imports of mustard powder and prepared mustard in volume terms, jointly accounting for 84.7% of total imports. The remaining volume was distributed among smaller markets.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Austria in kind, 2017-2020

Imports in value, K $ US

Following a two-year upward trend, Austria's imports of mustard powder and prepared mustard decreased. In 2020, imports amounted to 3 757 K $ US, a 2.1% drop year-over-year. Between 2017 and 2020, imports rose by 18.9%, equating to an annualized rate of 5.9%. The peak value was recorded in 2019 at 3 838 K $ US, with the largest annual increase in 2018 at 17.3%.

Annual dynamics of product's imports to Austria in value, 2017-2020, K $ US

From 2017 to 2020, Germany was the leading source for Austria's imports of mustard powder and prepared mustard in value terms, capturing 71.8% of total flows. The remainder was spread across various other destinations.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Austria in value, 2017-2020