Mixes and doughs for bread, pastry, cakes and biscuits market in Austria

Earlier Report Observations

Between 2018 and 2024, Austria's production of mixes and doughs grew from 124.4 thousand tons to 145.2 thousand tons, while exports more than doubled from 85.2 thousand tons to 144.4 thousand tons. Over the same period, the domestic market volume in physical terms showed considerable fluctuation, starting at 67.5 thousand tons, dipping to 61.4 thousand tons in 2022, peaking at 70.8 thousand tons in 2023, and settling at 68.0 thousand tons in 2024. In value terms, the market size contracted from 154.5 million USD to 128.8 million USD, indicating shifting price dynamics and product mix.

The market evolution was shaped by significant changes in consumer behavior and product innovation. Growing demand for healthier options, including gluten-free, low-sugar, and keto-friendly baked goods, spurred the development of new mixes. A strong shift toward convenience, such as ready-to-use baking mixes and takeaway products, supported sustained consumption. Furthermore, the introduction of new segments like plant-based desserts and vegan baked goods, alongside innovations using ancient grains and functional enzymes, contributed to a revitalized product landscape, particularly evident in the market rebound after 2022.

Global trends also left their mark on the Austrian industry. Rising raw material prices and supply chain disruptions, especially pronounced around 2022, affected production costs and availability. Concurrently, an increasing focus on sustainability and clean labeling, with an emphasis on natural ingredients and reduced packaging, became a key factor influencing both manufacturing and consumer choices throughout the latter part of the period.

Production mixes and doughs for bread, pastry, cakes and biscuits in Austria

In value, 2017-2020, M $ US

In 2020, Austria's production of mixes and doughs for bread, pastry, cakes, and biscuits was valued at 268.7 million US dollars, marking a 6.6% increase from the previous year. Over the period from 2017 to 2020, production grew by 19%, with a compound annual growth rate of 6.0%. The largest increase occurred in 2018, at 14.7%, while the largest decline was recorded in 2019, at 2.6%.

Annual dynamics of production in Austria in value, 2017-2020, M $ US

In kind, 2017-2020, K t

From 2017 to 2020, Austria ranked 6th globally in terms of production volume for mixes and doughs for bread, pastry, cakes, and biscuits.

Top producers of mixes and doughs for bread, pastry, cakes and biscuits, 2017-2020

World map of production of mixes and doughs for bread, pastry, cakes and biscuits, 2017-2020

Austria's production of mixes and doughs for bread, pastry, cakes, and biscuits has increased for the third consecutive year. In 2020, the country produced 133.6 thousand tonnes, reflecting a 3.7% rise compared to the previous year. Over the period from 2017 to 2020, production expanded by 12.8%, with a compound annual growth rate of 4.1%.

Annual dynamics of production in Austria in kind, 2017-2020, K t

Exports mixes and doughs for bread, pastry, cakes and biscuits from Austria

Exports in kind, K t

Austria's exports of mixes and doughs for bread, pastry, cakes, and biscuits have grown for the third consecutive year. In 2020, export volumes reached 104.6 thousand tonnes, representing a significant 10.6% increase from the year before. Between 2017 and 2020, exports rose by 29.2%, equating to an annualized growth rate of 8.9%.

Annual dynamics of product's exports from Austria in kind, 2017-2020, K t

From 2017 to 2020, the leading destinations for Austria's exports of mixes and doughs for bread, pastry, cakes, and biscuits in kind were Germany, accounting for 34.0% of exports, Italy at 16.0%, and Poland at 11.0%. Together, these three countries represented 60.9% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Austria in kind, 2017-2020

Exports in value, M $ US

Austria's exports of mixes and doughs for bread, pastry, cakes, and biscuits have increased in value for the third consecutive year. In 2020, exports amounted to 193.8 million US dollars, up by 13.0% compared to the previous year. Between 2017 and 2020, exports grew by 28.8%, with an annualized rate of 8.8%.

Annual dynamics of product's exports from Austria in value, 2017-2020, M $ US

Throughout 2017 to 2020, Germany, Italy, and Poland formed the core group of markets for Austria's exports in value terms. Germany accounted for 34.6% of exports, Italy for 16.2%, and Poland for 9.5%, collectively representing 60.3% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Austria in value, 2017-2020

Imports mixes and doughs for bread, pastry, cakes and biscuits to Austria

Imports in kind, K t

Austria's imports of mixes and doughs for bread, pastry, cakes, and biscuits have increased for the second consecutive year. In 2020, import volume stood at 34.6 thousand tonnes, indicating a 14.3% gain from the previous year. Between 2017 and 2020, imports rose by 16.4%, with an annualized growth rate of 5.2%. The lowest volume was recorded in 2018 at 28.3 thousand tonnes, which also saw the largest decline of 4.9%.

Annual dynamics of product's imports to Austria in kind, 2017-2020, K t

From 2017 to 2020, Germany, Hungary, and France were the primary sources for Austria's imports of mixes and doughs for bread, pastry, cakes, and biscuits in kind. Germany contributed 42.9% of imports, Hungary 23.1%, and France 10.8%, together accounting for 76.8% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Austria in kind, 2017-2020

Imports in value, M $ US

In 2020, Austria's imports of mixes and doughs for bread, pastry, cakes, and biscuits amounted to 64.3 million US dollars, marking a slight decline of 1.4% from the previous year. The lowest value was recorded in 2018 at 64.1 million US dollars, while the highest was in 2019 at 65.2 million US dollars, which also saw the largest increase of 1.8%.

Annual dynamics of product's imports to Austria in value, 2017-2020, M $ US

From 2017 to 2020, Germany, Hungary, and France consistently remained the main sources for Austria's imports in value terms. Germany accounted for 48.4% of imports, Hungary for 16.5%, and France for 14.6%, collectively representing 79.4% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Austria in value, 2017-2020