Loudspeakers market in Germany

Earlier Report Observations

Between 2019 and 2024, the German loudspeaker market contracted in both physical volume and monetary value. The market volume fell from 77.3 million units to 56.5 million units, with the most pronounced drop occurring in 2020. In value terms, the market shrank from 743 million $ to 551 million $, despite a temporary recovery in 2021.

Throughout this period, consumer preferences steadily shifted toward smart and wireless loudspeakers. By 2022, approximately 42% of new speaker deliveries featured voice assistant integration, and by 2023, surveys showed that 70% of smart speaker users in Germany relied on Amazon devices. Leading companies like Sony, Samsung, and Bose continued to drive innovation and product diversification to cater to this demand, reinforcing the trend toward connected audio products.

Falling device prices, noted in 2023, put downward pressure on the market's average value, contributing to the sharper decline in monetary terms by 2024. At the same time, persistent consumer concerns about data privacy in smart speakers may have tempered demand growth in that segment, even as the overall market volume stabilized near 56 million units.

Production loudspeakers in Germany

In value, 2017-2020, M $ US

In 2020, Germany's loudspeaker output was valued at 125.3 million US dollars, representing a 45.5% decrease compared to 2019.

Annual dynamics of production in Germany in value, 2017-2020, M $ US

In kind, 2017-2020, K unit

Germany produced 1.37 million units of loudspeakers in 2020, indicating a 36.9% decline from 2019.

Annual dynamics of production in Germany in kind, 2017-2020, K unit

Exports loudspeakers from Germany

Exports in kind, M unit

After two years of growth, Germany's loudspeaker exports declined in 2020. The country exported 43.1 million units that year, marking a 16.5% year-over-year decrease. The peak was recorded in 2019 at 51.6 million units, with the largest annual increase of 10.4% also occurring in 2019.

Annual dynamics of product's exports from Germany in kind, 2017-2020, M unit

From 2017 to 2020, Germany's loudspeaker exports in kind were distributed across a wide range of markets. China accounted for 11.7% of these exports, Poland for 8.9%, and Spain for 8.7%, together making up just 29.2% of total flows. The remaining 70.8% was shared among numerous other countries.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Germany in kind, 2017-2020

Exports in value, M $ US

Following a two-year upward trend, Germany's cross-border loudspeaker shipments declined in 2020. Exports amounted to 739 million US dollars that year, reflecting a 9.0% year-over-year reduction. Between 2017 and 2020, exports grew by 11.3% overall, equivalent to an annualized rate of 3.6%. The highest value was recorded in 2019 at 812 million US dollars, with the largest annual increase of 12.9% occurring in 2018.

Annual dynamics of product's exports from Germany in value, 2017-2020, M $ US

During the 2017–2020 period, Germany's loudspeaker exports in value terms were spread across many markets. China represented 7.6% of these exports, the United Kingdom 7.5%, and Italy 7.5%, collectively accounting for only 22.6% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Germany in value, 2017-2020

Imports loudspeakers to Germany

Imports in kind, M unit

Germany's loudspeaker import volumes declined for the second consecutive year in 2020. The country imported 104.6 million units that year, showing a significant 17.4% reduction compared to the previous year. From 2017 to 2020, imports fell by 18.7% overall, equating to an annualized decrease of 6.7%. The peak was recorded in 2018 at 133.0 million units, with the largest annual increase of 3.4% also occurring in 2018.

Annual dynamics of product's imports to Germany in kind, 2017-2020, M unit

Between 2017 and 2020, China, Vietnam, and Belgium were the main sources for Germany's loudspeaker imports in kind. China accounted for 46.7% of these imports, Vietnam for 15.1%, and Belgium for 8.7%, together representing 70.4% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Germany in kind, 2017-2020

Imports in value, M $ US

Germany's foreign loudspeaker supplies declined for the second year in a row in 2020. Imports registered 1.241 billion US dollars that year, which is 6.3% less than the previous year. From 2017 to 2020, imports decreased by 6.2% overall, equivalent to an annualized rate of 2.1%. The maximum value was recorded in 2018 at 1.405 billion US dollars, with the largest annual increase of 6.2% also occurring in 2018.

Annual dynamics of product's imports to Germany in value, 2017-2020, M $ US

Over the 2017–2020 period, China, Poland, and Malaysia consistently led in Germany's loudspeaker import structure in value terms. China accounted for 48.3% of these imports, Poland for 5.4%, and Malaysia for 4.8%, jointly making up 58.6% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Germany in value, 2017-2020