Market research

Lettuce and chicory market in New Zealand

Release date: Mar 27, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

From 2018 to 2021, the New Zealand lettuce and chicory market saw steady growth, with production rising from 38 789 t to 42 289 t and market volume reaching 42 228 t in 2021. The market value increased from $141.3 million to $180.3 million over the same period, reflecting higher prices or a shift in product mix.

A sharp contraction occurred in 2022, as production fell to 25 607 t and market volume dropped to 25 449 t, a decline of nearly 40% from the peak. Market value also decreased to $120.9 million. In 2023, the market stabilized slightly, with volume edging up to 25 749 t and value recovering to $129.9 million.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2025
    3. 4.1.1.3. Exports, 2018-2025
    4. 4.1.1.4. Market size, 2018-2023
  2. 4.1.2. In value
    1. 4.1.2.1. Production, 2018-2023
    2. 4.1.2.2. Imports, 2018-2025
    3. 4.1.2.3. Exports, 2018-2025
    4. 4.1.2.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in New Zealand
  1. 5.1.1. Annual dynamics of production in New Zealand in kind, 2018-2023, t
  2. 5.1.2. Annual dynamics of production in New Zealand in value, 2018-2023, $ US
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, t
    1. 6.1.2.1. Annual dynamics of product's exports from New Zealand in kind, 2018-2025, t
    2. 6.1.2.2. Dynamics of product's exports in kind from New Zealand by countries, 2018-2025, t
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.1.3. Exports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's exports from New Zealand in value, 2018-2025, K $ US
    2. 6.1.3.2. Dynamics of product's exports in value from New Zealand by countries, 2018-2025, K $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's exports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's exports from New Zealand, 2018-2025, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's exports from New Zealand by countries, 2018-2025, $ US/t
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, t
    1. 6.2.2.1. Annual dynamics of product's exports from New Zealand in kind, 2018-2025, t
    2. 6.2.2.2. Dynamics of product's exports in kind from New Zealand by countries, 2018-2025, t
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.2.3. Exports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's exports from New Zealand in value, 2018-2025, K $ US
    2. 6.2.3.2. Dynamics of product's exports in value from New Zealand by countries, 2018-2025, K $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's exports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's exports from New Zealand, 2018-2025, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's exports from New Zealand by countries, 2018-2025, $ US/t
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, t
    1. 7.1.2.1. Annual dynamics of product's imports to New Zealand in kind, 2018-2025, t
    2. 7.1.2.2. Dynamics of product's imports in kind to New Zealand by countries, 2018-2025, t
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.1.3. Imports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's imports to New Zealand in value, 2018-2025, K $ US
    2. 7.1.3.2. Dynamics of product's imports in value to New Zealand by countries, 2018-2025, K $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's imports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's imports to New Zealand, 2018-2025, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's imports to New Zealand by countries, 2018-2025, $ US/t
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, t
    1. 7.2.2.1. Annual dynamics of product's imports to New Zealand in kind, 2018-2025, t
    2. 7.2.2.2. Dynamics of product's imports in kind to New Zealand by countries, 2018-2025, t
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.2.3. Imports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's imports to New Zealand in value, 2018-2025, K $ US
    2. 7.2.3.2. Dynamics of product's imports in value to New Zealand by countries, 2018-2025, K $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's imports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's imports to New Zealand, 2018-2025, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's imports to New Zealand by countries, 2018-2025, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production lettuce and chicory in New Zealand

In kind, 2018-2021, t

Top producers of lettuce and chicory, 2018-2021

Source: SHEV.io

World map of production of lettuce and chicory, 2018-2021

Source: SHEV.io

Lettuce and chicory production in New Zealand has increased for the third consecutive year. In 2021, production reached 42 289 tonnes, showing no significant change from the previous year. Over the period from 2018 to 2021, production grew by 9%, with an average annual growth rate of 2.9%.

Annual dynamics of production in New Zealand in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	3.4%	5.2%	0.1%	2.9%

Source: SHEV.io

In value, 2018-2021, M $ US

New Zealand's lettuce and chicory production has increased for the second consecutive year. In 2021, the output was valued at 180.5 million US dollars, marking a substantial year-over-year improvement of 26.9%. From 2018 to 2021, production rose by 28%, with an average annual growth rate of 8.6%. The lowest value was recorded in 2019 at 131.1 million US dollars, which also saw the largest decline of 7.1%.

Annual dynamics of production in New Zealand in value, 2018-2021, M $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(7.1%)	8.6%	26.9%	8.6%

Source: SHEV.io

Exports lettuce and chicory from New Zealand

Exports in kind, t

Lettuce and chicory export volumes from New Zealand have declined for the second consecutive year. In 2021, exports amounted to 81.7 tonnes, representing a 37.6% drop compared to 2020. Over the period from 2018 to 2021, exports decreased by 32.9%, with an average annual decline of 12.4%. The highest volume was recorded in 2019 at 154.7 tonnes, which also experienced the largest increase of 27.1%.

Annual dynamics of product's exports from New Zealand in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	27.1%	(15.3%)	(37.6%)	(12.4%)

Source: SHEV.io

From 2018 to 2021, Fiji, Samoa, and Australia were the key partners for New Zealand's lettuce and chicory exports in kind. Fiji accounted for 34.9% of exports, Samoa for 28.6%, and Australia for 13.7%, together making up 77.2% of total export flows.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from New Zealand in kind, 2018-2021

Source: SHEV.io

Exports in value, K $ US

New Zealand's lettuce and chicory export value has declined for the second consecutive year. In 2021, exports were recorded at 348.8 thousand US dollars, down by 21.0% year-over-year. Between 2018 and 2021, exports decreased by 21.2%, equating to an average annual decline of 7.6%. The highest value was recorded in 2019 at 505.4 thousand US dollars, which also saw the largest increase of 14.1%.

Annual dynamics of product's exports from New Zealand in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	14.1%	(12.6%)	(21.0%)	(7.6%)

Source: SHEV.io

From 2018 to 2021, Fiji, Samoa, and French Polynesia formed the core group of markets for New Zealand's lettuce and chicory exports in value terms. Fiji contributed 28.4% of exports, Samoa 25.7%, and French Polynesia 17.3%, together representing 71.5% of total export flows.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from New Zealand in value, 2018-2021

Source: SHEV.io

Imports lettuce and chicory to New Zealand

Imports in kind, t

There were noticeable fluctuations in import volumes during the period. The minimum volume was recorded in 2019 at 7.7 tonnes, which saw the largest decline of 94.8%. In 2021, New Zealand imported approximately 20.8 tonnes of lettuce and chicory, representing a steep increase of 130.8% over the previous year. From the high in 2018 to the low in 2019, volumes varied by a factor of 19.

Annual dynamics of product's imports to New Zealand in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	(94.8%)	16.4%	130.8%	(48.1%)

Source: SHEV.io

From 2018 to 2021, Australia was the almost exclusive supplier of lettuce and chicory to New Zealand, accounting for 93.2% of total imports in kind.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to New Zealand in kind, 2018-2021

Source: SHEV.io

Imports in value, K $ US

The import market showed signs of volatility over the observed period. The minimum value was recorded in 2019 at 27.3 thousand US dollars, which experienced the largest decline of 95.6%. In 2021, cross-border shipments of lettuce and chicory to New Zealand stood at 110.0 thousand US dollars, up by 236.5% compared to the previous year. The period registered a peak in 2018 and a trough in 2019, showing a 23-fold variation.

Annual dynamics of product's imports to New Zealand in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(95.6%)	19.6%	236.5%	(44.0%)

Source: SHEV.io

Over 2018 to 2021, lettuce and chicory imports to New Zealand were largely oriented towards Australia, whose share in total imports in value terms reached 91.0%.

Structure of product's imports in value by countries, 2018-2021

Source: SHEV.io

World map of product's imports to New Zealand in value, 2018-2021

Source: SHEV.io