Ketchup and other tomato sauces market in Estonia

Earlier Report Observations

From 2018 to 2020, the market volume for ketchup and other tomato sauces in Estonia grew from 2 414 t to 3 457 t. This expansion was partly driven by shifting consumer preferences towards healthier and tastier products, which boosted demand for quality ketchup. Simultaneously, the use of locally bred tomato varieties, adapted to the Estonian climate, supported domestic production by providing resilient raw material for sauce manufacturing.

In 2021, the market contracted to 2 933 t, coinciding with the rising popularity of homemade ketchup, which offered an alternative to store-bought products. By 2022, the volume recovered to 3 139 t as producers adapted to the demand for better-tasting and healthier sauces, alongside the continued reliance on local tomato cultivars.

The following years saw robust market growth: in 2023, volume reached 4 429 t, and by 2024 it climbed to 4 670 t, marking increases of 41% and 5% respectively. This trend underscores the sustained expansion of ketchup and tomato sauce consumption in Estonia.

Production ketchup and other tomato sauces in Estonia

In value, 2018-2021, K $ US

Estonia's production of ketchup and other tomato sauces declined for the second year in a row. In 2021, output was valued at 1 383 thousand US dollars, marking an 8.6% decrease compared to the previous year. The highest value was recorded in 2019 at 1 539 thousand US dollars, which also saw the largest increase of 9.6%.

Annual dynamics of production in Estonia in value, 2018-2021, K $ US

In kind, 2018-2021, t

In 2021, Estonia produced 813.0 tonnes of ketchup and other tomato sauces, representing a 3.5% year-on-year decline. From 2018 to 2021, production decreased by 3.4%, equivalent to an annualized rate of 1.1%. The lowest production was in 2019 at 780.9 tonnes, while the highest was in 2020 at 842.3 tonnes. The largest decline occurred in 2019 at 7.2%, and the largest increase was in 2020 at 7.9%.

Annual dynamics of production in Estonia in kind, 2018-2021, t

Exports ketchup and other tomato sauces from Estonia

Exports in kind, t

In 2021, Estonia's exports of ketchup and other tomato sauces totaled 1 863 tonnes, which is 11.3% lower than in 2020. Over the period from 2018 to 2021, exports decreased by 39.7%, with a compound annual growth rate of -15.5%. The lowest export volume was in 2019 at 1 725 tonnes, which also saw the largest decline of 44.2%. The largest increase was recorded in 2020 at 21.8%.

Annual dynamics of product's exports from Estonia in kind, 2018-2021, t

From 2018 to 2021, Poland accounted for 75.6% of Estonia's total exports of ketchup and other tomato sauces in volume terms, while the remaining exports were distributed among various smaller trading partners.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Estonia in kind, 2018-2021

Exports in value, K $ US

Estonia's exports of ketchup and other tomato sauces increased for the second consecutive year. In 2021, exports amounted to 2 693 thousand US dollars, showing a modest increase of 2.9% compared to 2020. However, over the period from 2018 to 2021, exports decreased by 23.9%, with a compound annual growth rate of -8.7%. The lowest value was in 2019 at 2 167 thousand US dollars, which also experienced the largest decline of 38.8%. The largest increase occurred in 2020 at 20.8%.

Annual dynamics of product's exports from Estonia in value, 2018-2021, K $ US

From 2018 to 2021, the main destinations for Estonia's exports of ketchup and other tomato sauces in value terms were Poland, with 63.4% of exports, Finland at 14.1%, and Russia at 6.6%. Together, these three countries accounted for 84.0% of total export flows.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Estonia in value, 2018-2021

Imports ketchup and other tomato sauces to Estonia

Imports in kind, t

In 2021, Estonia's imports of ketchup and other tomato sauces stood at 3 984 tonnes, down by 15.5% compared to 2020. Between 2018 and 2021, imports decreased by 14.5%, equivalent to an annualized rate of 5.1%. The highest import volume was in 2020 at 4 715 tonnes, which also saw the largest increase of 15.4%.

Annual dynamics of product's imports to Estonia in kind, 2018-2021, t

From 2018 to 2021, Spain, Sweden, and Italy remained the primary suppliers of ketchup and other tomato sauces to Estonia in volume terms, accounting for 23.3%, 22.2%, and 10.4% of imports, respectively. Together, they formed 55.8% of total imports.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Estonia in kind, 2018-2021

Imports in value, K $ US

In 2021, Estonia's imports of ketchup and other tomato sauces amounted to 5 668 thousand US dollars, showing a gradual decline of 5.9% compared to the previous year. Between 2018 and 2021, imports decreased by 3.6%, equivalent to an annualized rate of 1.2%. The lowest value was in 2019 at 5 054 thousand US dollars, which also experienced the largest decline of 14.0%. The highest value was in 2020 at 6 021 thousand US dollars, with the largest increase of 19.1%.

Annual dynamics of product's imports to Estonia in value, 2018-2021, K $ US

Over the period from 2018 to 2021, the geographical structure of Estonia's imports of ketchup and other tomato sauces in value terms was highly diversified. Spain, Sweden, and Italy accounted for 18.1%, 14.1%, and 12.1% of imports, respectively, totaling only 44.3% of total flows. The remaining 55.7% was distributed among numerous smaller partner countries.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Estonia in value, 2018-2021