Ketchup and other tomato sauces market in Denmark

Earlier Report Observations

The market for ketchup and other tomato sauces in Denmark expanded from 2018 to 2021, with volume growing by over 30% to reach 25 500 t. This growth was primarily driven by changed consumption patterns during the COVID-19 pandemic, which increased home cooking and boosted demand for pantry staples like sauces. Concurrently, rising consumer interest in organic and reduced-sugar varieties encouraged product diversification and supported market value.

After a sharp contraction in 2022, when market volume fell by 25% to 19 000 t, the sector began to recover, reaching 23 000 t by 2024. This period saw the launch of innovative products like 'madspildsketchup' made from surplus tomatoes, reflecting a strong retail focus on reducing food waste. New labeling guidelines from the Danish Veterinary and Food Administration, introduced in June 2022, also brought clearer origin and producer information requirements for tomato sauce products.

In value terms, the market demonstrated robust growth, exceeding $55 million by 2023, indicating a sustained consumer shift toward higher-value and specialized offerings. Preferences for sugar-free, organic, and niche ketchup variants continued to shape the product landscape and pricing dynamics throughout the period.

Production ketchup and other tomato sauces in Denmark

In value, 2018-2021, K $ US

In 2021, Denmark's production of ketchup and other tomato sauces reached a value of 13 653 thousand US dollars, marking a significant increase of 19.1% compared to 2020. Over the period from 2018 to 2021, production grew by 13.1%, with an average annual growth rate of 4.2%. The lowest production value was recorded in 2020 at 11 468 thousand US dollars, which also saw the largest decline of 6.0%.

Annual dynamics of production in Denmark in value, 2018-2021, K $ US

In kind, 2018-2021, t

In 2021, Denmark produced 7 325 tonnes of ketchup and other tomato sauces, representing a year-on-year increase of 17.6%. From 2018 to 2021, production rose by 20.6%, corresponding to an annualized growth rate of 6.5%. The largest decline occurred in 2020, with a drop of 3.3%.

Annual dynamics of production in Denmark in kind, 2018-2021, t

Exports ketchup and other tomato sauces from Denmark

Exports in kind, t

After two years of decline, Denmark's exports of ketchup and other tomato sauces increased in 2021. The country exported 1 896 tonnes, which is 15.2% higher than in 2020. However, over the period from 2018 to 2021, exports decreased by 4%, with an annualized decline of 1.4%. The lowest export volume was recorded in 2020 at 1 646 tonnes, which also experienced the largest decline of 11.9%.

Annual dynamics of product's exports from Denmark in kind, 2018-2021, t

From 2018 to 2021, Germany, Sweden, and the Netherlands were the largest destinations for Denmark's exports of ketchup and other tomato sauces in volume terms. Germany accounted for 25.2% of exports, Sweden for 13.6%, and the Netherlands for 12.9%, together making up 51.7% of total export flows.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Denmark in kind, 2018-2021

Exports in value, K $ US

Following a two-year decline, Denmark's exports of ketchup and other tomato sauces increased in 2021. Exports amounted to 4 231 thousand US dollars, showing a strong rise of 17.5% compared to the previous year. Despite this, over the period from 2018 to 2021, exports decreased by 8.1%, with an average annual decline of 2.8%. The lowest export value was recorded in 2020 at 3 600 thousand US dollars, which also saw the largest decline of 16.9%.

Annual dynamics of product's exports from Denmark in value, 2018-2021, K $ US

From 2018 to 2021, Denmark's ketchup and other tomato sauces were exported to a diverse range of markets in value terms. Germany accounted for 19.0% of exports, Greenland for 12.9%, and Sweden for 11.7%, together representing 43.6% of total export value. The remaining 56.4% was distributed among numerous smaller destinations.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Denmark in value, 2018-2021

Imports ketchup and other tomato sauces to Denmark

Imports in kind, t

Denmark's imports of ketchup and other tomato sauces increased for the third consecutive year in 2021. Imports totaled 20 087 tonnes, which is 9.8% higher than the previous year. Over the period from 2018 to 2021, imports grew by 30.7%, with an annualized increase of 9.3%.

Annual dynamics of product's imports to Denmark in kind, 2018-2021, t

From 2018 to 2021, Sweden, Germany, and the Netherlands were the primary sources for Denmark's imports of ketchup and other tomato sauces in volume terms. Sweden accounted for 26.9% of imports, Germany for 22.4%, and the Netherlands for 18.8%, together comprising 68.1% of total import flows.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Denmark in kind, 2018-2021

Imports in value, K $ US

Denmark's imports of ketchup and other tomato sauces increased for the third consecutive year in 2021. The country imported a total value of ketchup and other tomato sauces, reflecting a notable rise of 14.1% compared to the previous year. From 2018 to 2021, imports increased by 39.1%, with an annualized growth rate of 11.6%.

Annual dynamics of product's imports to Denmark in value, 2018-2021, K $ US

From 2018 to 2021, Germany, the Netherlands, and Sweden formed the main cluster of markets for Denmark's imports of ketchup and other tomato sauces in value terms. Germany accounted for 26.5% of imports, the Netherlands for 24.9%, and Sweden for 22.0%, together making up 73.4% of total import flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Denmark in value, 2018-2021