Jewellery market in Poland

Earlier Report Observations

Between 2018 and 2020, the jewellery market size in Poland contracted from $181.3 million to $169.3 million, with production falling from $29.1 million to $19.2 million. During this time, the domestic market in Polish zloty terms showed resilience, with the precious jewellery segment valued at over PLN 268 million in 2019 and the broader gold and precious metals market approaching PLN 3 billion, supported by strong demand for women's pieces and growth in local amber and agate-based production.

The market rebounded strongly in 2021 as pandemic restrictions eased, with import values rising to $307.6 million. Sales of luxury jewellery climbed 23.4% to PLN 269 million, driven by consumers seeking inflation-resistant assets. Traditional family workshops continued to decline, while large brands like YES, W.Kruk, and Briju strengthened their positions. In 2022, the jewellery and watches market grew by over 10% to PLN 540 million, supported by rising demand for women's precious jewellery and the industry's shift towards sustainability, exemplified by Pandora's adoption of recycled materials and lab-grown diamonds.

Luxury jewellery and watches sales in Poland reached PLN 653 million in 2023, an 18.3% increase, with the segment's share of the total luxury goods market rising from 5% to 8.1%. This growth was fueled by a growing base of high-earning women, increasing popularity of men's jewellery, and brands offering personalized products. Sustainability remained a key trend, with greater use of recycled metals and synthetic diamonds influencing both production and consumer choice.

Production jewellery in Poland

In value, 2017-2020, K $ US

The data reveals irregular changes, indicating a volatile market environment. From 2017 to 2018, the peak-to-trough amplitude was 1.7 times. In 2020, Poland's jewellery output was valued at 19 171 K $ US, marking a steep 25.7% drop compared to the previous year. The maximum value was recorded in 2018 at 29 132 K $ US, which also saw the largest increase of 73.5%.

Annual dynamics of production in Poland in value, 2017-2020, K $ US

Exports jewellery from Poland

Exports in kind, t

The market showed signs of volatility over the observed period. From a trough in 2017 to a peak in 2020, exports changed by 4.7 times. In 2020, Poland's cross-border shipments of jewellery amounted to 122.9 t, representing a dramatic 331.2% advance compared to 2019. The largest decline was recorded in 2019 at 43.9%.

Annual dynamics of product's exports from Poland in kind, 2017-2020, t

From 2017 to 2020, Germany, Canada, and the United States were the largest buyers of jewellery from Poland in terms of volume. Germany accounted for 60.4% of exports in kind, Canada for 5.5%, and the United States for 5.4%, together forming 71.3% of total exports in kind.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Poland in kind, 2017-2020

Exports in value, M $ US

Jewellery shipments from Poland abroad increased for the third consecutive year. In 2020, Poland exported 72.7 M $ US of jewellery, remaining relatively flat compared to the previous year. Between 2017 and 2020, exports grew by 78.7%, equating to an annualized rate of 21.4%.

Annual dynamics of product's exports from Poland in value, 2017-2020, M $ US

From 2017 to 2020, Germany, Czechia, and Spain consistently held leading positions in the country structure of Poland's jewellery exports in value terms. Germany accounted for 35.0% of exports in value, Czechia for 12.3%, and Spain for 10.7%, jointly representing 58.0% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Poland in value, 2017-2020

Imports jewellery to Poland

Imports in kind, t

Poland imported a total of 90.3 t of jewellery in 2020, corresponding to an abrupt 42.0% rise from 2019. Between 2017 and 2020, imports increased by 70%, equating to an annualized rate of 19.4%. The largest decline was recorded in 2019 at 7.6%.

Annual dynamics of product's imports to Poland in kind, 2017-2020, t

From 2017 to 2020, China, Italy, and Thailand headed the ranking of suppliers of jewellery to Poland in terms of volume. China accounted for 37.5% of imports in kind, Italy for 19.3%, and Thailand for 17.0%, with their combined share reaching 73.8% of total imports in kind.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Poland in kind, 2017-2020

Imports in value, M $ US

After a two-year rise, cross-border shipments of jewellery to Poland declined. In 2020, imports were recorded at 222.8 M $ US, remaining virtually unchanged compared to 2019. Between 2017 and 2020, imports increased by 40.5%, equating to an annualized rate of 12.0%. The maximum value was recorded in 2019 at 223.1 M $ US, while the largest increase occurred in 2018 at 32.9%.

Annual dynamics of product's imports to Poland in value, 2017-2020, M $ US

Throughout 2017 to 2020, Turkey, China, and Italy played the leading roles in Poland's jewellery imports in value terms. Turkey accounted for 21.7% of imports in value, China for 20.5%, and Italy for 18.6%, jointly taking 60.8% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Poland in value, 2017-2020