Household washers and dryers market in Italy

Earlier Report Observations

The Italian market for household washers and dryers expanded significantly in 2019, with market size rising from $499 million in 2018 to $725 million. This surge was driven by consumer demand for more technological and efficient appliances, including washing machines with loads over 10 kg and steam functions, alongside a 28% growth in the Click&Mortar online sales channel.

After the 2019 peak, the market contracted to $661 million in 2020 and continued to decline through 2021 and 2022, reaching $616 million. In 2021, the introduction of a new energy label shifted focus toward energy-efficient production, while smart appliance demand grew by 35%. By 2022, consumer preferences increasingly favored digital solutions and automation, reflecting changes in laundry habits.

The market recovered to $711 million in 2023 but fell sharply to $589 million in 2024. Despite ongoing innovation such as heat-pump dryers, Wi-Fi connectivity, and strong brand presence from players like Miele and Bosch, the overall market value decreased.

Production household washers and dryers in Italy

In value, 2017-2020, M $ US

In Italy, the production value of household washers and dryers reached 564.1 million US dollars in 2020, representing a 6.3% decrease compared to the previous year. Looking at the period from 2017 to 2020, production declined by 29.8%, which translates to an average annual decrease of 11.1%. The lowest production value was recorded in 2018 at 478.6 million US dollars. That year also saw the largest decline of 40.4%, while the biggest increase occurred in 2019 with a 25.8% rise.

Annual dynamics of production in Italy in value, 2017-2020, M $ US

Exports household washers and dryers from Italy

Exports in kind, K t

Following a two-year decline, Italy's exports of household washers and dryers in volume terms showed an increase. In 2020, exports reached 117.6 thousand tons, marking a 2.7% gain from the previous year. Over the 2017-2020 period, exports decreased by 20.1%, equivalent to an average annual decline of 7.2%. The lowest export volume was recorded in 2019 at 114.5 thousand tons. The largest drop occurred in 2018 with a 13.3% decrease.

Annual dynamics of product's exports from Italy in kind, 2017-2020, K t

Between 2017 and 2020, Italy's exports of household washers and dryers in volume terms were relatively diversified. The top three destinations—the United Kingdom (19.5% of exports), France (11.8%), and Germany (9.5%)—together accounted for only 40.8% of total export volumes, indicating a broad distribution across multiple markets.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Italy in kind, 2017-2020

Exports in value, M $ US

Italy's export value of household washers and dryers declined for the third consecutive year. In 2020, exports amounted to 456.0 million US dollars, showing no significant change compared to the previous year. From 2017 to 2020, exports decreased by 23.3%, which corresponds to an average annual decline of 8.5%.

Annual dynamics of product's exports from Italy in value, 2017-2020, M $ US

From 2017 to 2020, Italy's household washers and dryers exports in value terms were distributed across a wide range of markets. The United Kingdom (19.2% of export value), France (11.1%), and Germany (9.9%) together made up just 40.2% of total export value. The remaining 59.8% was spread among numerous smaller destinations, reflecting a diverse export structure.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Italy in value, 2017-2020

Imports household washers and dryers to Italy

Imports in kind, K t

After a two-year increase, Italy's import volume of household washers and dryers declined. In 2020, imports stood at 162.7 thousand tons, down by 3.4% from the previous year. Over the 2017-2020 period, imports grew by 6.4%, with an average annual growth rate of 2.1%. The highest import volume was recorded in 2019 at 168.5 thousand tons, which also saw the largest increase of 5.2%.

Annual dynamics of product's imports to Italy in kind, 2017-2020, K t

Between 2017 and 2020, three key markets dominated Italy's imports of household washers and dryers in volume terms: Poland, Turkey, and China together accounted for 78.9% of total import volumes.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Italy in kind, 2017-2020

Imports in value, M $ US

Following a two-year rise, Italy's import value of household washers and dryers declined. In 2020, imports reached 552.4 million US dollars, showing a controlled decrease of 4.8% compared to 2019. From 2017 to 2020, imports increased by 12.7%, equivalent to an average annual growth of 4.1%. The peak import value was recorded in 2019 at 580.1 million US dollars, while the largest increase occurred in 2018 with a 16.7% rise.

Annual dynamics of product's imports to Italy in value, 2017-2020, M $ US

From 2017 to 2020, Poland (33.3% of import value), Turkey (23.5%), and China (17.7%) were the main sources for Italy's imports of household washers and dryers in value terms. Together, these three markets accounted for 74.5% of total import value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Italy in value, 2017-2020