Household and sanitary paper in wide rolls or large sheets market in Morocco

Earlier Report Observations

The market for household and sanitary paper in wide rolls and sheets in Morocco grew from 29 819 t in 2018 to 50 915 t in 2023, while domestic production remained steady at 30 000 t annually. This expansion was driven entirely by a surge in imports, which more than tripled over the period, and a concurrent decline in exports. From 2018, the entry of new importers and distributors, including Spanish brands recognized for quality and ecological certifications like Ecolabel, significantly broadened the availability of imported products on the market.

The development of ecological and biodegradable product segments, such as paper made from 100% biodegradable pure wadding, responded to growing consumer demand for sustainable options. In subsequent years, distributors expanded their reach in major cities like Casablanca and Rabat, while the product range was enriched with premium multi-ply offerings. A sustained focus on quality, durability, and environmental certification by importers and local commercial agents continued to stimulate consumer interest and import growth throughout the period.

By 2023, imports had risen to 22 473 t, contributing to a sharp market increase to 50 915 t, as exports fell to just 1 558 t, freeing more product for domestic consumption. The consistent expansion of supply through established and new trade channels supported the market's upward trajectory.

Production household and sanitary paper in wide rolls or large sheets in Morocco

In kind, 2017-2020, t

Top producers of household and sanitary paper in wide rolls or large sheets, 2017-2020

World map of production of household and sanitary paper in wide rolls or large sheets, 2017-2020

Morocco's production of household and sanitary paper in wide rolls or large sheets remained nearly unchanged in 2020, with output at 30 000 tonnes. This figure was similar to the previous year's production in 2019. The largest decline occurred in 2018, at 0.0%, while the largest increase was also recorded in 2018, at 0.0%.

Annual dynamics of production in Morocco in kind, 2017-2020, t

In value, 2017-2020, K $ US

Morocco's production of household and sanitary paper in wide rolls or large sheets declined for the second consecutive year. In 2020, the output was valued at 33 010 thousand US dollars, which is 8.1% lower than in 2019. The maximum value was recorded in 2018 at 40 460 thousand US dollars. The largest decline occurred in 2019, at 11.2%, while the largest increase was in 2018, at 23.2%.

Annual dynamics of production in Morocco in value, 2017-2020, K $ US

Exports household and sanitary paper in wide rolls or large sheets from Morocco

Exports in kind, t

Foreign supplies of household and sanitary paper in wide rolls or large sheets from Morocco declined for the third consecutive year. In 2020, the export volume reached 4 721 tonnes, indicating a decrease of 21.7% year-over-year. Between 2017 and 2020, exports decreased by 36.6%, equating to an annualized rate of 14.1%.

Annual dynamics of product's exports from Morocco in kind, 2017-2020, t

From 2017 to 2020, virtually all exports in kind of household and sanitary paper in wide rolls or large sheets from Morocco were associated with the United Kingdom, which accounted for 98.9% of total flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Morocco in kind, 2017-2020

Exports in value, K $ US

Cross-border shipments of household and sanitary paper in wide rolls or large sheets from Morocco declined for the second consecutive year. In 2020, exports amounted to 5 194 thousand US dollars, down by 28.0% compared to the previous year. Over the period 2017-2020, exports decreased by 36.2%, with a compound annual growth rate of 13.9%. The maximum value was recorded in 2018 at 8 905 thousand US dollars, and the largest increase occurred in 2018, at 9.4%.

Annual dynamics of product's exports from Morocco in value, 2017-2020, K $ US

From 2017 to 2020, household and sanitary paper in wide rolls or large sheets from Morocco was supplied almost exclusively to the United Kingdom, which absorbed 98.4% of total exports in value terms.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Morocco in value, 2017-2020

Imports household and sanitary paper in wide rolls or large sheets to Morocco

Imports in kind, t

The volume of household and sanitary paper in wide rolls or large sheets imports to Morocco increased for the second consecutive year. In 2020, Morocco imported approximately 7 833 tonnes, up by 4.4% from a year earlier. Over the period 2017-2020, imports decreased by 2.1%, with a compound annual growth rate of 0.7%. The minimum value was recorded in 2018 at 6 422 tonnes. The largest decline occurred in 2018, at 19.7%, while the largest increase was in 2019, at 16.8%.

Annual dynamics of product's imports to Morocco in kind, 2017-2020, t

From 2017 to 2020, Egypt, Turkey, and Jordan together absorbed 82.5% of total imports in kind of household and sanitary paper in wide rolls or large sheets to Morocco, making them the main sources. Specifically, Egypt accounted for 64.5% of imports in kind, Turkey for 9.3%, and Jordan for 8.7%.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Morocco in kind, 2017-2020

Imports in value, K $ US

In 2020, the volume of household and sanitary paper in wide rolls or large sheets imports to Morocco registered 9 993 thousand US dollars, marking a decline of 1.2% from a year earlier. Over the period 2017-2020, imports decreased by 22%, with a compound annual growth rate of 7.9%. The minimum value was recorded in 2018 at 8 868 thousand US dollars. The largest decline occurred in 2018, at 30.8%, while the largest increase was in 2019, at 14.1%.

Annual dynamics of product's imports to Morocco in value, 2017-2020, K $ US

From 2017 to 2020, three main markets—Egypt, Turkey, and Jordan—together absorbed 82.3% of total imports in value terms of household and sanitary paper in wide rolls or large sheets to Morocco.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Morocco in value, 2017-2020