Market research

Household and sanitary paper in wide rolls or large sheets market in Oceania

Household and sanitary paper in wide rolls or large sheets market in Oceania

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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"Oceania" region includes following countries:

Australia
Christmas Island
Cocos (Keeling) Islands
Heard Island and McDonald Islands
New Zealand
Norfolk Island
Solomon Islands
Fiji
New Caledonia
Vanuatu
Papua New Guinea
Kiribati
Guam
Nauru
Northern Mariana Islands
United States Minor Outlying Islands
Micronesia
Marshall Islands
Palau
American Samoa
Cook Islands
French Polynesia
Niue
Pitcairn Islands
Tokelau
Tonga
Tuvalu
Wallis and Futuna Islands
Samoa

Earlier Report Observations

The market volume for household and sanitary paper in wide rolls or large sheets in Oceania fluctuated between 2018 and 2023, starting at 448 тыс. т in 2018, dipping to 419 тыс. т in 2019, then recovering to 454 тыс. т in 2020. After a contraction to 433 тыс. т in 2021, it peaked at 466 тыс. т in 2022 before easing to 451 тыс. т in 2023.

Domestic production rose steadily from 295 тыс. т in 2018 to 318 тыс. т in 2022, then moderated slightly to 315 тыс. т in 2023. Imports varied significantly, falling to a low of 131 тыс. т in 2021 which contributed to the overall market decline that year.

In 2023, the market saw a shift in supply chains, with imports of finished toilet paper rising 19% year-ended January 2025 while imports of tissue stock for local conversion fell 11.2%, reflecting a move towards more ready-to-use products. Towel manufacturers simultaneously expanded their use of recovered paper fibres, aligning with sustainability trends and changing consumer preferences for eco-friendly materials.

Table of content

  1. 1. Disclaimer
  2. 2. Terms of use of the report
  3. 3. Product codes in the statistical classifications used in the report
  4. 4. Key Market Indicators and Trends
    1. 4.1. Key Market Indicators
      1. 4.1.1. In kind
        1. 4.1.1.1. Production, 2018-2023
        2. 4.1.1.2. Imports, 2018-2024
        3. 4.1.1.3. Exports, 2018-2024
        4. 4.1.1.4. Market size, 2018-2023
    2. 4.2. Market Trends and Factors
  5. 5. Production
    1. 5.1. Production in Oceania
      1. 5.1.1. Annual dynamics of production in Oceania in kind, 2018-2023, K t
    2. 5.2. Global production by Country, 2018-2023
      1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, K t
      2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
      3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, K t
      4. 5.2.4. Structure of production by countries in kind, 2018-2023
      5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
  6. 6. Imports
    1. 6.1. Imports (Direct Data*)
      1. 6.1.1. Imports - Total information
      2. 6.1.2. Imports in kind, K t
        1. 6.1.2.1. Annual dynamics of product's imports to Australia in kind, 2018-2024, K t
        2. 6.1.2.2. Dynamics of product's imports in kind to Australia by countries, 2018-2024, K t
        3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
      3. 6.1.3. Imports in value, M $ US
        1. 6.1.3.1. Annual dynamics of product's imports to Australia in value, 2018-2024, M $ US
        2. 6.1.3.2. Dynamics of product's imports in value to Australia by countries, 2018-2024, M $ US
        3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
      4. 6.1.4. Average price of product's imports, $ US/t
        1. 6.1.4.1. Annual dynamics of average price of product's imports to Australia, 2018-2024, $ US/t
        2. 6.1.4.2. Dynamics of average price of product's imports to Australia by countries, 2018-2024, $ US/t
    2. 6.2. Imports (Mirror Data)
      1. 6.2.1. Imports - Total information
      2. 6.2.2. Imports in kind, K t
        1. 6.2.2.1. Annual dynamics of product's imports to Australia in kind, 2018-2024, K t
        2. 6.2.2.2. Dynamics of product's imports in kind to Australia by countries, 2018-2024, K t
        3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
      3. 6.2.3. Imports in value, M $ US
        1. 6.2.3.1. Annual dynamics of product's imports to Australia in value, 2018-2024, M $ US
        2. 6.2.3.2. Dynamics of product's imports in value to Australia by countries, 2018-2024, M $ US
        3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
      4. 6.2.4. Average price of product's imports, $ US/t
        1. 6.2.4.1. Annual dynamics of average price of product's imports to Australia, 2018-2024, $ US/t
        2. 6.2.4.2. Dynamics of average price of product's imports to Australia by countries, 2018-2024, $ US/t
  7. 7. Exports
    1. 7.1. Exports (Direct Data*)
      1. 7.1.1. Exports - Total information
      2. 7.1.2. Exports in kind, K t
        1. 7.1.2.1. Annual dynamics of product's exports from Australia in kind, 2018-2024, K t
        2. 7.1.2.2. Dynamics of product's exports in kind from Australia by countries, 2018-2024, K t
        3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
      3. 7.1.3. Exports in value, M $ US
        1. 7.1.3.1. Annual dynamics of product's exports from Australia in value, 2018-2024, M $ US
        2. 7.1.3.2. Dynamics of product's exports in value from Australia by countries, 2018-2024, M $ US
        3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
      4. 7.1.4. Average price of product's exports, $ US/t
        1. 7.1.4.1. Annual dynamics of average price of product's exports from Australia, 2018-2024, $ US/t
        2. 7.1.4.2. Dynamics of average price of product's exports from Australia by countries, 2018-2024, $ US/t
    2. 7.2. Exports (Mirror Data)
      1. 7.2.1. Exports - Total information
      2. 7.2.2. Exports in kind, K t
        1. 7.2.2.1. Annual dynamics of product's exports from Australia in kind, 2018-2024, K t
        2. 7.2.2.2. Dynamics of product's exports in kind from Australia by countries, 2018-2024, K t
        3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
      3. 7.2.3. Exports in value, M $ US
        1. 7.2.3.1. Annual dynamics of product's exports from Australia in value, 2018-2024, M $ US
        2. 7.2.3.2. Dynamics of product's exports in value from Australia by countries, 2018-2024, M $ US
        3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
      4. 7.2.4. Average price of product's exports, $ US/t
        1. 7.2.4.1. Annual dynamics of average price of product's exports from Australia, 2018-2024, $ US/t
        2. 7.2.4.2. Dynamics of average price of product's exports from Australia by countries, 2018-2024, $ US/t
  8. 8. Trade balance
    1. 8.1. Trade balance (Direct Data)
      1. 8.1.1. In kind, K t
      2. 8.1.2. In value, M $ US
    2. 8.2. Trade balance (Mirror Data)
      1. 8.2.1. In kind, K t
      2. 8.2.2. In value, M $ US
  9. 9. Top buying and selling countries, 2018-2024
    1. 9.1. Direct Data
      1. 9.1.1. Import in Value by Countries-buyers
      2. 9.1.2. Export in Value by Countries-suppliers
    2. 9.2. Mirror Data
      1. 9.2.1. Import in Value by Countries-buyers
      2. 9.2.2. Export in Value by Countries-suppliers

Production household and sanitary paper in wide rolls or large sheets in Oceania

In kind, 2017-2020, K t

Top producers of household and sanitary paper in wide rolls or large sheets, 2017-2020

Source: SHEV.io

World map of production of household and sanitary paper in wide rolls or large sheets, 2017-2020

Source: SHEV.io

In Oceania, production of household and sanitary paper in wide rolls or large sheets reached 304.0 thousand tons in 2020, marking a modest year-over-year increase of 3.4%. Over the 2017-2020 period, production grew by 7.4%, with a compound annual growth rate of 2.4%. The largest decline occurred in 2019 at 0.3%, while the largest increase was recorded in 2018 at 4.2%.

Annual dynamics of production in Oceania in kind, 2017-2020, K t

Parameter201820192020CAGR
1Change from last year4.2%(0.3%)3.4%2.4%
Source: SHEV.io

Exports household and sanitary paper in wide rolls or large sheets from Oceania

Exports in kind, K t

The data shows irregular changes, indicating a volatile market environment. Exports of household and sanitary paper in wide rolls or large sheets from Oceania reached their lowest point in 2017 and peaked in 2019, with a 6.2-fold swing between these years. In 2020, exports stood at 14.1 thousand tons, which is 34.1% lower than the previous year. The maximum value was recorded in 2019 at 21.4 thousand tons, with the largest increase that year at 318.8%.

Annual dynamics of product's exports from Oceania in kind, 2017-2020, K t

Parameter201820192020CAGR
1Change from last year48.6%318.8%(34.1%)60.0%
Source: SHEV.io

From 2017 to 2020, India, China, and Thailand consistently held leading positions in the export structure by volume. India accounted for 30.8% of exports, China for 17.5%, and Thailand for 2.7%, together representing 51.0% of total flows.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Oceania in kind, 2017-2020

Source: SHEV.io

Exports in value, M $ US

There were noticeable fluctuations in market performance during the period. Exports in value terms reached their lowest point in 2017 and peaked in 2019, with a 4.1-fold gap between these years. In 2020, deliveries from Oceania totaled 10.4 million US dollars, down 44.8% year-over-year. The maximum value was recorded in 2019 at 18.9 million US dollars, with the largest increase that year at 163.3%.

Annual dynamics of product's exports from Oceania in value, 2017-2020, M $ US

Parameter201820192020CAGR
1Change from last year56.7%163.3%(44.8%)31.6%
Source: SHEV.io

The structure of exports in value terms from 2017 to 2020 can be described as diversified. India accounted for 18.7% of exports, China for 11.7%, and the United Kingdom for 2.1%, together representing just 32.5% of total flows, with no single country holding a clearly dominant position.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Oceania in value, 2017-2020

Source: SHEV.io

Imports household and sanitary paper in wide rolls or large sheets to Oceania

Imports in kind, K t

After a two-year decline, Oceania's imports of household and sanitary paper in wide rolls or large sheets increased. In 2020, imports totaled 164.5 thousand tons, reflecting a 12.7% rise over the previous year. Over the 2017-2020 period, imports grew by 2.6%, with a compound annual growth rate of 0.9%. The minimum value was recorded in 2019 at 146.0 thousand tons, with the largest decline that year at 7.8%.

Annual dynamics of product's imports to Oceania in kind, 2017-2020, K t

Parameter201820192020CAGR
1Change from last year(1.3%)(7.8%)12.7%0.9%
Source: SHEV.io

From 2017 to 2020, two markets—China and Indonesia—played leading roles in imports by volume, together accounting for 85.9% of total flows, while the remainder was distributed among other destinations.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Oceania in kind, 2017-2020

Source: SHEV.io

Imports in value, M $ US

Oceania's imports of household and sanitary paper in wide rolls or large sheets in value terms declined for the second consecutive year. In 2020, imports totaled 207.4 million US dollars, representing a modest 3.2% decrease compared to the previous year. Between 2017 and 2020, imports fell by 7.6%, equating to an annualized rate of 2.6%. The maximum value was recorded in 2018 at 235.8 million US dollars, with the largest increase that year at 5.1% and the largest decline in 2019 at 9.2%.

Annual dynamics of product's imports to Oceania in value, 2017-2020, M $ US

Parameter201820192020CAGR
1Change from last year5.1%(9.2%)(3.2%)(2.6%)
Source: SHEV.io

From 2017 to 2020, two markets—China and Indonesia—played leading roles in imports by value, together accounting for 83.8% of total flows, while the remainder was distributed among other destinations.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Oceania in value, 2017-2020

Source: SHEV.io

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