Fruit and vegetable juices market in Latvia

Earlier Report Observations

From 2018 to 2022, the market volume for fruit and vegetable juices in Latvia expanded from 16.1 million liters to 20.8 million liters. The initial growth was supported by a 7% increase in fruit tree and berry plantation area in 2019, which improved raw material availability for domestic production. However, the most significant market enlargement occurred in 2020 and 2021, when import volumes surged by 15.7% and 24.5% respectively, offsetting a drop in local production. This shift toward imported juices was influenced by global supply chain adjustments and changes in consumer behavior during the COVID-19 pandemic, as noted in later market reports.

By 2022, structural changes in the retail sector, including decreasing market concentration, began affecting supply chains. Simultaneously, many small-scale fruit and vegetable growers faced financial instability due to payment delays from buyers, which constrained domestic output and reinforced reliance on imports. The market volume peaked at 20.8 million liters that year. In 2023, the market stabilized at 20.9 million liters as a 16.5% rise in domestic production compensated for a 7.9% fall in imports. This stabilization coincided with a government decision to raise the VAT rate on fruits and vegetables, which sparked concerns about shadow economy growth and altered market structure, while health‑education initiatives continued to support consumer demand for juices.

After 2023, import and export trends both turned downward. Imports fell to 15.6 million liters in 2024 and 13.4 million liters in 2025, while exports also declined. These movements reflected broader economic pressures such as inflation and recession, which reduced household spending on higher‑priced items like juices. At the same time, the rapid expansion of e‑commerce in Latvia started reshaping distribution channels for juice products.

Production fruit and vegetable juices in Latvia

In kind, 2018-2021, M l

Top producers of fruit and vegetable juices, 2018-2021

World map of production of fruit and vegetable juices, 2018-2021

After two years of growth, fruit and vegetable juice production in Latvia declined. In 2021, Latvia produced 11 million liters of fruit and vegetable juices, marking an 8.7% decrease from the previous year. Over the 2018-2021 period, production fell by 5.1%, with a compound annual growth rate of -1.7%. Production peaked in 2020 at 12 million liters, while the largest annual increase occurred in 2019 at 2.9%.

Annual dynamics of production in Latvia in kind, 2018-2021, M l

Exports fruit and vegetable juices from Latvia

Exports in kind, K l

Latvia's fruit and vegetable juice export volume increased for the second consecutive year. In 2021, exports reached 7 679 thousand liters, representing a strong 13.1% increase compared to 2020. Over the 2018-2021 period, exports grew by 15.4%, with a compound annual growth rate of 4.9%. The lowest export volume was recorded in 2019 at 6 625 thousand liters, which also saw the largest decline of 0.4%.

Annual dynamics of product's exports from Latvia in kind, 2018-2021, K l

From 2018 to 2021, Lithuania, Estonia, and Denmark were the leading destinations for Latvia's fruit and vegetable juice exports by volume. Lithuania accounted for 54.6% of exports, Estonia for 23.6%, and Denmark for 8.8%. Together, these three countries represented 87.0% of Latvia's total export flows.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Latvia in kind, 2018-2021

Exports in value, K $ US

Fruit and vegetable juice exports from Latvia increased in value for the second consecutive year. In 2021, Latvia exported 5 395 thousand US dollars worth of fruit and vegetable juices, up 25.4% from the previous year. Over the 2018-2021 period, export value grew by 8.7%, with a compound annual growth rate of 2.8%. The lowest value was recorded in 2019 at 4 213 thousand US dollars, which also experienced the largest decline of 15.1%.

Annual dynamics of product's exports from Latvia in value, 2018-2021, K $ US

From 2018 to 2021, Lithuania, Estonia, and Denmark formed the core of Latvia's fruit and vegetable juice exports by value. Lithuania accounted for 49.2% of export value, Estonia for 26.0%, and Denmark for 9.5%. Collectively, these three countries represented 84.7% of total export flows.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Latvia in value, 2018-2021

Imports fruit and vegetable juices to Latvia

Imports in kind, K l

Foreign fruit and vegetable juice supplies to Latvia increased for the third consecutive year. In 2021, imports stood at 15 738 thousand liters, reflecting a significant 24.5% advance compared to the previous year. Over the 2018-2021 period, imports grew by 45.8%, with a compound annual growth rate of 13.4%.

Annual dynamics of product's imports to Latvia in kind, 2018-2021, K l

From 2018 to 2021, Poland, Lithuania, and Estonia made the biggest contribution to Latvia's fruit and vegetable juice imports by volume. Poland accounted for 31.2% of imports, Lithuania for 20.4%, and Estonia for 16.5%. Together, these three countries represented 68.0% of total import flows.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Latvia in kind, 2018-2021

Imports in value, K $ US

Imported fruit and vegetable juice volumes to Latvia increased in value for the second consecutive year. In 2021, Latvia imported approximately 15 124 thousand US dollars worth of fruit and vegetable juices, corresponding to a 15.1% year-over-year rise. Between 2018 and 2021, import value increased by 14.7%, equating to an annualized growth rate of 4.7%. The lowest value was recorded in 2019 at 11 938 thousand US dollars, which also saw the largest decline of 9.5%.

Annual dynamics of product's imports to Latvia in value, 2018-2021, K $ US

From 2018 to 2021, Poland, Lithuania, and Estonia played the leading roles in Latvia's fruit and vegetable juice imports by value. Poland accounted for 20.5% of import value, Lithuania for 20.4%, and Estonia for 14.5%. Collectively, these three countries represented 55.4% of total import flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Latvia in value, 2018-2021