Fresh or chilled goose meat market in China

Earlier Report Observations

Production of fresh or chilled goose meat in China surged in 2019, reaching 4 037 thousand tonnes, a 45% increase from the previous year. This jump was largely triggered by the African swine fever outbreak, which led to a massive rise in duck slaughter and shifted consumer demand towards alternative meats, including goose. Growth continued in 2020, albeit at a slower pace of 5%, partly supported by government efforts to strengthen the cold chain and improve agricultural product distribution.

Following a period of stabilization in 2021 with less than 1% market growth, a significant 11% expansion occurred in 2022, lifting the market volume to 4 746 thousand tonnes. This acceleration was underpinned by comprehensive provincial support policies, such as Heilongjiang's 'Goose Ten Measures' and Baoshan's three-year action plan, which offered financial incentives for full supply chain development. Concurrently, documented shifts in consumer meat-eating habits boosted demand for goose meat. In 2023, production hit 5 090 thousand tonnes and the market reached 5 074 thousand tonnes, driven by further implementation of industry policies and market consolidation around major production clusters in Anhui and Shandong.

Production fresh or chilled goose meat in China

In kind, 2017-2020, K t

Globally, China was the leading producer of fresh or chilled goose meat from 2017 to 2020.

Top producers of fresh or chilled goose meat, 2017-2020

World map of production of fresh or chilled goose meat, 2017-2020

Fresh or chilled goose meat production in China grew for the third consecutive year. In 2020, China produced 4 235 thousand tonnes, which was 4.9% higher than in 2019. Between 2017 and 2020, production increased by 59.5%, representing an average annual growth rate of 16.8%.

Annual dynamics of production in China in kind, 2017-2020, K t

In value, 2017-2020, M $ US

Fresh or chilled goose meat production in China expanded for the third year in a row. In 2020, the output was valued at 21 289 million US dollars, marking a 1.6% year-over-year increase. From 2017 to 2020, production rose by 105%, with a compound annual growth rate of 27.0%.

Annual dynamics of production in China in value, 2017-2020, M $ US

Exports fresh or chilled goose meat from China

Exports in kind, t

Following two years of growth, fresh or chilled goose meat exports from China declined. In 2020, exports totaled 11 087 tonnes, down 7.1% from the previous year. Between 2017 and 2020, exports decreased by 2.7%, with a compound annual growth rate of 0.9%. The highest volume was recorded in 2019 at 11 933 tonnes, while the largest increase occurred in 2018 at 3.1%.

Annual dynamics of product's exports from China in kind, 2017-2020, t

From 2017 to 2020, Hong Kong was the dominant destination for China's fresh or chilled goose meat exports in volume terms, consistently representing 95.1% of total shipments.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from China in kind, 2017-2020

Exports in value, K $ US

After two years of growth, fresh or chilled goose meat exports from China fell. In 2020, China exported 55 733 thousand US dollars worth of fresh or chilled goose meat, a 10.0% decrease compared to 2019. Over the period 2017-2020, exports increased by 25.1%, with a compound annual growth rate of 7.8%. The peak value was in 2019 at 61 943 thousand US dollars, and the largest increase was also in 2019 at 24.3%.

Annual dynamics of product's exports from China in value, 2017-2020, K $ US

From 2017 to 2020, Hong Kong nearly defined the geographic structure of China's fresh or chilled goose meat exports in value terms, accounting for 94.2% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from China in value, 2017-2020

Imports fresh or chilled goose meat to China

Based on compiled industry data, China did not import any fresh or chilled goose meat from 2017 to 2020.