Goose meat and offal market in China

Earlier Report Observations

China's goose meat market expanded significantly between 2018 and 2023, with volume more than doubling from 2.8 million tonnes to 5.1 million tonnes. The most pronounced surge occurred from 2018 to 2019, when the market jumped by over 1.2 million tonnes, signaling a major shift in production and consumption patterns. In value terms, growth was even more substantial, nearly tripling to reach USD 28.9 billion by 2023, suggesting a move toward higher-value products alongside the volume increase.

Following the initial leap, growth continued at a more measured pace through 2023. Recent industry developments highlight several ongoing influences. Consumer interest in high-protein, low-fat meats has bolstered demand for goose products. Simultaneously, continuous state policy support for cold chain logistics has improved the distribution efficiency for chilled and frozen meat, facilitating broader market access. On the supply side, local government initiatives, such as those in Heilongjiang and Taishan, have introduced subsidies and expanded farm capacity to support goose breeding within integrated company-farmer models.

Production goose meat and offal in China

In kind, 2017-2020, K t

From 2017 to 2020, China maintained its position as the world's leading producer of goose meat and offal.

Top producers of goose meat and offal, 2017-2020

World map of production of goose meat and offal, 2017-2020

China's production of goose meat and offal grew for the third consecutive year. In 2020, the country produced 4 235 thousand tons, marking a 4.9% increase from 2019. Over the 2017-2020 period, production rose by 59.5%, with an average annual growth rate of 16.8%.

Annual dynamics of production in China in kind, 2017-2020, K t

In value, 2017-2020, M $ US

China's production of goose meat and offal increased for the third year in a row. In 2020, the output was valued at 21 289 million US dollars, up 1.4% year-on-year. Between 2017 and 2020, production grew by 105%, equivalent to an annualized rate of 27.0%.

Annual dynamics of production in China in value, 2017-2020, M $ US

Exports goose meat and offal from China

Exports in kind, t

Following two years of growth, China's exports of goose meat and offal declined. In 2020, exports totaled 11 087 tons, a 7.1% decrease from the previous year. Over the 2017-2020 period, exports fell by 2.7%, with an average annual decline of 0.9%. The peak was in 2019 at 11 934 tons, while the largest increase occurred in 2018 at 3.1%.

Annual dynamics of product's exports from China in kind, 2017-2020, t

From 2017 to 2020, the export market was highly concentrated, with Hong Kong accounting for 95.1% of total exports in volume.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from China in kind, 2017-2020

Exports in value, K $ US

After two years of growth, China's exports of goose meat and offal in value terms dropped. In 2020, exports amounted to 55 733 thousand US dollars, down 10.2% from the previous year. Over the 2017-2020 period, exports increased by 25.1%, with an average annual growth rate of 7.8%. The highest value was recorded in 2019 at 62 078 thousand US dollars, and the largest increase occurred in 2019 at 24.5%.

Annual dynamics of product's exports from China in value, 2017-2020, K $ US

Between 2017 and 2020, 94.2% of China's goose meat and offal exports by value went to Hong Kong, making it the overwhelmingly dominant market.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from China in value, 2017-2020

Imports goose meat and offal to China

Market analysis indicates that China did not import any goose meat and offal from 2017 to 2020.