Market research

Embroidery market in Italy

Embroidery market in Italy

Release date: Mar 30, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

Report language:
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Earlier Report Observations

The Italian embroidery market showed considerable variation in size from 2018 to 2024. It began at 330.3 million USD, peaked at 372.7 million USD in 2019, then dipped to 349.7 million USD in 2020. A modest recovery to 362.7 million USD occurred in 2021, followed by stability in 2022. After a drop to 318.0 million USD in 2023, the market surged to 440.0 million USD in 2024.

Starting in 2021, specific market drivers emerged. Production of quilted bags, a key segment, grew by approximately 20%, reflecting increased demand in the made in Italy luxury fashion sector. This strengthened the position of Italian embroidery firms, notably in the North, where around 300 companies operated with an average turnover of 4 million euros. Technological innovation and specialized training were identified as critical factors for maintaining competitiveness.

The widespread adoption of advanced industrial embroidery machines enhanced precision and design repeatability while reducing errors. This technological shift facilitated large-scale production and customization, particularly for high-end fashion and luxury accessories, shaping market performance in the later years of the period.

Table of content

  1. 1. Disclaimer
  2. 2. Terms of use of the report
  3. 3. Product codes in the statistical classifications used in the report
  4. 4. Key Market Indicators and Trends
    1. 4.1. Key Market Indicators
      1. 4.1.1. In value
        1. 4.1.1.1. Production, 2018-2024
        2. 4.1.1.2. Imports, 2018-2024
        3. 4.1.1.3. Exports, 2018-2024
        4. 4.1.1.4. Market size, 2018-2024
    2. 4.2. Market Trends and Factors
  5. 5. Production
    1. 5.1. Production in Italy
      1. 5.1.1. In value, 2018-2024, M $ US
    2. 5.2. Production in the EU, 2018-2024
      1. 5.2.1. In value, 2018-2024, M $ US
  6. 6. Exports
    1. 6.1. Exports (Direct Data)
      1. 6.1.1. Exports - Total information
      2. 6.1.2. Exports in kind, t
        1. 6.1.2.1. Annual dynamics of product's exports from Italy in kind, 2018-2024, t
        2. 6.1.2.2. Dynamics of product's exports in kind from Italy by countries, 2018-2024, t
        3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2024
      3. 6.1.3. Exports in value, M $ US
        1. 6.1.3.1. Annual dynamics of product's exports from Italy in value, 2018-2024, M $ US
        2. 6.1.3.2. Dynamics of product's exports in value from Italy by countries, 2018-2024, M $ US
        3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2024
      4. 6.1.4. Average price of product's exports, $ US/kg
        1. 6.1.4.1. Annual dynamics of average price of product's exports from Italy, 2018-2024, $ US/kg
        2. 6.1.4.2. Dynamics of average price of product's exports from Italy by countries, 2018-2024, $ US/kg
    2. 6.2. Exports (Mirror Data)
      1. 6.2.1. Exports - Total information
      2. 6.2.2. Exports in kind, t
        1. 6.2.2.1. Annual dynamics of product's exports from Italy in kind, 2018-2024, t
        2. 6.2.2.2. Dynamics of product's exports in kind from Italy by countries, 2018-2024, t
        3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2024
      3. 6.2.3. Exports in value, M $ US
        1. 6.2.3.1. Annual dynamics of product's exports from Italy in value, 2018-2024, M $ US
        2. 6.2.3.2. Dynamics of product's exports in value from Italy by countries, 2018-2024, M $ US
        3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2024
      4. 6.2.4. Average price of product's exports, $ US/kg
        1. 6.2.4.1. Annual dynamics of average price of product's exports from Italy, 2018-2024, $ US/kg
        2. 6.2.4.2. Dynamics of average price of product's exports from Italy by countries, 2018-2024, $ US/kg
  7. 7. Imports
    1. 7.1. Imports (Direct Data)
      1. 7.1.1. Imports - Total information
      2. 7.1.2. Imports in kind, t
        1. 7.1.2.1. Annual dynamics of product's imports to Italy in kind, 2018-2024, t
        2. 7.1.2.2. Dynamics of product's imports in kind to Italy by countries, 2018-2024, t
        3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2024
      3. 7.1.3. Imports in value, M $ US
        1. 7.1.3.1. Annual dynamics of product's imports to Italy in value, 2018-2024, M $ US
        2. 7.1.3.2. Dynamics of product's imports in value to Italy by countries, 2018-2024, M $ US
        3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2024
      4. 7.1.4. Average price of product's imports, $ US/kg
        1. 7.1.4.1. Annual dynamics of average price of product's imports to Italy, 2018-2024, $ US/kg
        2. 7.1.4.2. Dynamics of average price of product's imports to Italy by countries, 2018-2024, $ US/kg
    2. 7.2. Imports (Mirror Data)
      1. 7.2.1. Imports - Total information
      2. 7.2.2. Imports in kind, t
        1. 7.2.2.1. Annual dynamics of product's imports to Italy in kind, 2018-2024, t
        2. 7.2.2.2. Dynamics of product's imports in kind to Italy by countries, 2018-2024, t
        3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2024
      3. 7.2.3. Imports in value, M $ US
        1. 7.2.3.1. Annual dynamics of product's imports to Italy in value, 2018-2024, M $ US
        2. 7.2.3.2. Dynamics of product's imports in value to Italy by countries, 2018-2024, M $ US
        3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2024
      4. 7.2.4. Average price of product's imports, $ US/kg
        1. 7.2.4.1. Annual dynamics of average price of product's imports to Italy, 2018-2024, $ US/kg
        2. 7.2.4.2. Dynamics of average price of product's imports to Italy by countries, 2018-2024, $ US/kg
  8. 8. Trade balance
    1. 8.1. Trade balance (Direct Data)
      1. 8.1.1. In kind, t
      2. 8.1.2. In value, M $ US
    2. 8.2. Trade balance (Mirror Data)
      1. 8.2.1. In kind, t
      2. 8.2.2. In value, M $ US
  9. 9. Top buying and selling countries, 2018-2024
    1. 9.1. Direct Data
      1. 9.1.1. Import in Value by Countries-buyers
      2. 9.1.2. Export in Value by Countries-suppliers
    2. 9.2. Mirror Data
      1. 9.2.1. Import in Value by Countries-buyers
      2. 9.2.2. Export in Value by Countries-suppliers

Production embroidery in Italy

In value, 2017-2020, M $ US

Italy's embroidery output was valued at 322.3 million US dollars in 2020, showing a slight reduction of 0.8% compared to the previous year. The lowest value was recorded in 2018 at 266.1 million US dollars, which represented the largest decline of 18.8%. The largest increase occurred in 2019 with a 22.1% rise.

Annual dynamics of production in Italy in value, 2017-2020, M $ US

Parameter201820192020CAGR
1Change from last year(18.8%)22.1%(0.8%)(0.5%)
Source: SHEV.io

Exports embroidery from Italy

Exports in kind, t

Italy's embroidery export volumes declined for the second consecutive year. In 2020, exports reached 249 tons, representing a sharp decline of 37.4% compared to 2019. Over the period from 2017 to 2020, exports decreased by 40.6%, with a compound annual growth rate of 15.9%. The maximum volume was recorded in 2018 at 452 tons, which saw the largest increase of 7.6%.

Annual dynamics of product's exports from Italy in kind, 2017-2020, t

Parameter201820192020CAGR
1Change from last year7.6%(11.8%)(37.4%)(15.9%)
Source: SHEV.io

The structure of Italy's embroidery exports in kind from 2017 to 2020 was diversified. Romania accounted for 16.0% of exports, France for 14.4%, and Serbia for 8.7%, together making up just 39.1% of total flows. No single country held a clearly dominant position during this period.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Italy in kind, 2017-2020

Source: SHEV.io

Exports in value, M $ US

Italy's embroidery export value declined for the third consecutive year. In 2020, exports amounted to 25.1 million US dollars, which is 36.6% lower than in 2019. Between 2017 and 2020, exports decreased by 47%, equating to an annualized rate of 19.1%.

Annual dynamics of product's exports from Italy in value, 2017-2020, M $ US

Parameter201820192020CAGR
1Change from last year(3.4%)(13.4%)(36.6%)(19.1%)
Source: SHEV.io

The country composition of Italy's embroidery exports in value terms from 2017 to 2020 was dispersed. France accounted for 31.7% of exports, Romania for 9.2%, and Spain for 5.8%, together forming just 46.7% of total flows. The remaining 53.3% was split among a wide range of other destinations.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Italy in value, 2017-2020

Source: SHEV.io

Imports embroidery to Italy

Imports in kind, t

In 2020, Italy's embroidery imports in kind amounted to 599 tons, equivalent to a steep decline of 62.0% compared to the previous year. Over the period from 2017 to 2020, imports decreased by 64.2%, with a compound annual growth rate of 29.0%. The largest increase was recorded in 2019 at 4.8%.

Annual dynamics of product's imports to Italy in kind, 2017-2020, t

Parameter201820192020CAGR
1Change from last year(10.0%)4.8%(62.0%)(29.0%)
Source: SHEV.io

From 2017 to 2020, China, Germany, and Turkey continued to lead as suppliers of embroidery to Italy. China accounted for 63.2% of imports in kind, Germany for 14.4%, and Turkey for 6.9%, jointly taking 84.6% of total imports.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Italy in kind, 2017-2020

Source: SHEV.io

Imports in value, M $ US

Italy's embroidery import value declined for the third consecutive year. In 2020, imports reached 52.5 million US dollars, indicating a decrease of 40.0% year-over-year. Over the period from 2017 to 2020, imports decreased by 57.4%, with a compound annual growth rate of 24.8%.

Annual dynamics of product's imports to Italy in value, 2017-2020, M $ US

Parameter201820192020CAGR
1Change from last year(10.8%)(20.4%)(40.0%)(24.8%)
Source: SHEV.io

Throughout 2017 to 2020, India, China, and France formed the core of Italy's embroidery imports in value terms. India accounted for 59.3% of imports, China for 20.0%, and France for 4.1%, together taking 83.4% of total flows.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Italy in value, 2017-2020

Source: SHEV.io

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