Market research

Embroidery market in Germany

Release date: Mar 30, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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Earlier Report Observations

The embroidery market in Germany was valued at USD 68.9 million in 2018, supported by a growing trend for individual customization in fashion and home textiles, along with the adoption of computer-controlled embroidery machines that enhanced production precision and efficiency. However, the market volume declined to USD 53.4 million by 2020 before recovering to USD 59.2 million in 2021.

Market growth continued, reaching USD 62.2 million in 2022, fueled by rising demand for personalized and decorative textiles as well as technological advancements in automation. By 2024, the market expanded to USD 70.9 million, driven by the popularity of minimalist embroidery designs and increased use of embroidery for personal expression, which boosted demand for durable techniques and digital embroidery machines.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In value
    1. 4.1.1.1. Production, 2018-2022, 2024
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2022, 2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Germany
  1. 5.1.1. In value, 2018-2022, 2024, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In value, 2018-2024, K $ US
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, t
    1. 6.1.2.1. Annual dynamics of product's exports from Germany in kind, 2018-2024, t
    2. 6.1.2.2. Dynamics of product's exports in kind from Germany by countries, 2018-2024, t
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.1.3. Exports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Germany in value, 2018-2024, K $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Germany by countries, 2018-2024, K $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's exports, $ US/kg
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Germany, 2018-2024, $ US/kg
    2. 6.1.4.2. Dynamics of average price of product's exports from Germany by countries, 2018-2024, $ US/kg
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, t
    1. 6.2.2.1. Annual dynamics of product's exports from Germany in kind, 2018-2024, t
    2. 6.2.2.2. Dynamics of product's exports in kind from Germany by countries, 2018-2024, t
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.2.3. Exports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Germany in value, 2018-2024, K $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Germany by countries, 2018-2024, K $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's exports, $ US/kg
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Germany, 2018-2024, $ US/kg
    2. 6.2.4.2. Dynamics of average price of product's exports from Germany by countries, 2018-2024, $ US/kg
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, t
    1. 7.1.2.1. Annual dynamics of product's imports to Germany in kind, 2018-2024, t
    2. 7.1.2.2. Dynamics of product's imports in kind to Germany by countries, 2018-2024, t
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.1.3. Imports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Germany in value, 2018-2024, K $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Germany by countries, 2018-2024, K $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's imports, $ US/kg
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Germany, 2018-2024, $ US/kg
    2. 7.1.4.2. Dynamics of average price of product's imports to Germany by countries, 2018-2024, $ US/kg
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, t
    1. 7.2.2.1. Annual dynamics of product's imports to Germany in kind, 2018-2024, t
    2. 7.2.2.2. Dynamics of product's imports in kind to Germany by countries, 2018-2024, t
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.2.3. Imports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Germany in value, 2018-2024, K $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Germany by countries, 2018-2024, K $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's imports, $ US/kg
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Germany, 2018-2024, $ US/kg
    2. 7.2.4.2. Dynamics of average price of product's imports to Germany by countries, 2018-2024, $ US/kg
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production embroidery in Germany

In value, 2017-2020, K $ US

Germany's embroidery production declined for the second year in a row. In 2020, output was valued at 52 109 thousand US dollars, marking a significant drop of 13.9% from 2019. Over the 2017-2020 period, production fell by 12%, with an average annual decline of 4.2%. The highest production value was recorded in 2018 at 69 794 thousand US dollars, which also saw the largest increase of 17.9%.

Annual dynamics of production in Germany in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	17.9%	(13.3%)	(13.9%)	(4.2%)

Source: SHEV.io

Exports embroidery from Germany

Exports in kind, t

The market exhibited volatility during the observed period. The lowest export volume occurred in 2018 at 430.2 tonnes, while the highest was in 2019 at 732.0 tonnes, representing a 1.7-fold difference between these years. In 2020, Germany's embroidery exports reached 442.7 tonnes, a decrease of 39.5% compared to the previous year. The largest increase was recorded in 2019 at 70.1%.

Annual dynamics of product's exports from Germany in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(39.2%)	70.1%	(39.5%)	(14.5%)

Source: SHEV.io

From 2017 to 2020, Germany's embroidery exports were distributed across many countries. Poland accounted for 31.7% of exports, Austria for 10.6%, and France for 7.0%, together making up 49.3% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Germany in kind, 2017-2020

Source: SHEV.io

Exports in value, K $ US

Germany's embroidery exports declined for the third consecutive year. In 2020, exports totaled 23 392 thousand US dollars, which is 22.4% lower than in 2019. Between 2017 and 2020, exports decreased by 33.7%, equivalent to an average annual decline of 12.8%.

Annual dynamics of product's exports from Germany in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(7.8%)	(7.3%)	(22.4%)	(12.8%)

Source: SHEV.io

The export market in value terms was broad from 2017 to 2020. France accounted for 15.2% of exports, Switzerland for 14.0%, and Poland for 10.6%, together representing 39.9% of total flows, with the remaining 60.1% shared among numerous other countries.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Germany in value, 2017-2020

Source: SHEV.io

Imports embroidery to Germany

Imports in kind, t

In 2020, Germany imported 659.8 tonnes of embroidery, a contraction of 29.9% compared to 2019. Over the 2017-2020 period, imports decreased by 2.4%, with an average annual decline of 0.8%. The highest import volume was recorded in 2019 at 941.9 tonnes, which also saw the largest increase of 41.2%.

Annual dynamics of product's imports to Germany in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(1.3%)	41.2%	(29.9%)	(0.8%)

Source: SHEV.io

From 2017 to 2020, three main markets—China, Turkey, and India—together accounted for 76.4% of Germany's total embroidery imports in kind.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Germany in kind, 2017-2020

Source: SHEV.io

Imports in value, K $ US

Germany's embroidery imports fell for the third year in a row. In 2020, imports were recorded at 24 694 thousand US dollars, a significant drop of 18.6% compared to 2019. Over the 2017-2020 period, imports decreased by 31.4%, with an average annual decline of 11.8%.

Annual dynamics of product's imports to Germany in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(12.2%)	(4.1%)	(18.6%)	(11.8%)

Source: SHEV.io

From 2017 to 2020, China, Romania, and Turkey remained the principal suppliers of embroidery to Germany. China accounted for 20.0% of imports in value terms, Romania for 17.4%, and Turkey for 13.1%, together making up 50.5% of total imports.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Germany in value, 2017-2020

Source: SHEV.io